Transform challenges into change
in a fun and functional way…
@BartHufen
#Gamification

1. Who am I?
2. What is gamification?
3. Why use game mechanics?
4. How do we develop?
5. Which examples?
Menu

Studied
Played
Started
Tweets
Not Game design
Around at Atari + Diesel + Advertising Industry
BrandNewGame + Gamification Academy
@BartHufen #gamification #transformation
level 1/5: Who?

level 2/5: What?
Applying game mechanics to challenge people to change their behavior

Play first and talk later..?
1. Deal 5 cards
2. Take 1 card each turn
3. Drop 1 card that turn
4. Continue until stack is gone
5. Discuss

level 2/5: What?

level 2/5: What?

level 2/5: What?
Obstacle Obstacle Obstacle
Objective
Challenges
Actions
Score
Feedback

level 2/5: What?

level 2/5: What?

level 5/5: Which examples?
4. Make it functional

4. Make it functional
level 2/5: What?

level 3/5: Why?
1. World changes faster than most organizations can adept
2. There is a gamer in every manager
3. Games challenge us to be creative and level up continuously
4. Embed change structurally to beat competition

level 3/5: Why?
P.A.M.
I don’t play…
• Managers are gamers

level 3/5: Why?
• Games challenge us to adapt & level up: loop!

level 4/5: How?
Objective
CHALLENGE
S.M.A.R.T.
Drives
PLAYER
Motivations
Content
APPLIED GAME
Context
+ + +
FEEDBACK
- - -
+ + +
BEHAVIOR
- - -
UI
&
UX
Where
&
When
ShapeStructure
Game
Mechanics

Objective
CHALLENGE
S.M.A.R.T.
Quint?!
level 4/5: How?

level 5/5: Which examples?
4. Make it functional

level 4/5: Which examples?
• Make it functional

level 4/5: Which examples?

level 4/5: Which examples?

level 4/5: Which examples?

level 4/5: Which examples?

level 4/5: Which examples?

level 4/5: Which examples?

level 4/5: Which examples?

level 4/5: Which examples?

360º Feedback application

Best practices available
at brandnewgame.com
level 4/5: Which examples?

email
web
twitter
meetup
info@brandnewgame.nl
gamificationacademy.com or brandnewgame.com
@barthufen #gamification
workshops and training
5/5: Where is more..?