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Gamification 2019

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This presentation shows some gamification examples we developed since 2009 for companies like Vodafone, Foot Locker and NN Group, more information about workshops at brandnewgame.com or gamificationacademy.com

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Gamification 2019

  1. 1. Transform challenges into change in a fun and functional way… @BartHufen #Gamification
  2. 2. 1. Who am I? 2. What is gamification? 3. Why use game mechanics? 4. How do we develop? 5. Which examples? Menu
  3. 3. Studied Played Started Tweets Not Game design Around at Atari + Diesel + Advertising Industry BrandNewGame + Gamification Academy @BartHufen #gamification #transformation level 1/5: Who?
  4. 4. level 2/5: What? Applying game mechanics to challenge people to change their behavior
  5. 5. Play first and talk later..? 1. Deal 5 cards 2. Take 1 card each turn 3. Drop 1 card that turn 4. Continue until stack is gone 5. Discuss
  6. 6. level 2/5: What?
  7. 7. level 2/5: What?
  8. 8. level 2/5: What? Obstacle Obstacle Obstacle Objective Challenges Actions Score Feedback
  9. 9. level 2/5: What?
  10. 10. level 2/5: What?
  11. 11. level 5/5: Which examples? 4. Make it functional
  12. 12. 4. Make it functional level 2/5: What?
  13. 13. level 3/5: Why? 1. World changes faster than most organizations can adept 2. There is a gamer in every manager 3. Games challenge us to be creative and level up continuously 4. Embed change structurally to beat competition
  14. 14. level 3/5: Why? P.A.M. I don’t play… • Managers are gamers
  15. 15. level 3/5: Why? • Games challenge us to adapt & level up: loop!
  16. 16. level 4/5: How? Objective CHALLENGE S.M.A.R.T. Drives PLAYER Motivations Content APPLIED GAME Context + + + FEEDBACK - - - + + + BEHAVIOR - - - UI & UX Where & When ShapeStructure Game Mechanics
  17. 17. Objective CHALLENGE S.M.A.R.T. Quint?! level 4/5: How?
  18. 18. level 5/5: Which examples? 4. Make it functional
  19. 19. level 4/5: Which examples? • Make it functional
  20. 20. level 4/5: Which examples?
  21. 21. level 4/5: Which examples?
  22. 22. level 4/5: Which examples?
  23. 23. level 4/5: Which examples?
  24. 24. level 4/5: Which examples?
  25. 25. level 4/5: Which examples?
  26. 26. level 4/5: Which examples?
  27. 27. level 4/5: Which examples?
  28. 28. 360º Feedback application
  29. 29. Best practices available at brandnewgame.com level 4/5: Which examples?
  30. 30. email web twitter meetup info@brandnewgame.nl gamificationacademy.com or brandnewgame.com @barthufen #gamification workshops and training 5/5: Where is more..?

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