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Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2

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Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.

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Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2

  1. 1. “Black Hat Results With White Hat Tactics” Sneaky tactics you can copy that we used to build a £12 million web property in just 18 months. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  2. 2. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier THE 4 STEP FUNNEL
  3. 3. 1. Build A Viral Content Engine 2. Reverse Engineer Everything 3. Create Split-Test Systems 4. Monetize Across The Full Funnel Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  4. 4. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 1 BUILD A VIRAL CONTENT ENGINE
  5. 5. Viral Content Engine SOP
  6. 6. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier • Create slides. Post to SlideShare • Create video from slides. Post to YouTube • Demo videos w/stills from video. Post to Facebook • Book from video transcription. Post to Amazon • Podcast from book read (celeb readers a plus). Post to iTunes • Create word art + infographics from book callouts • Post word art + infographics on Instagram • Post word art + infographics on Pinterest
  7. 7. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier • Post demo stills to Instagram + Pinterest • Post book to Facebook as Facebook Notes • Blog entire book on Tumblr w/ video embeds • Tweet each chapter, video, slide & image • Post book as LinkedIn articles • £1,000 Facebook paid traffic to Tumblr posts • £200 FB paid boost to word art embeds • £200 FB paid traffic to video clips
  8. 8. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 2 REVERSE ENGINEER EVERYTHING
  9. 9. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Use data to find best performing content, format, giveaways, interviews, & influencers (Day 1 Slide Deck @ http://Slideshare.com/RolandFrasier) What are your competitors’ assets & liabilities, gross income and profits? Who are your competitors’ current & former employees, outsourcers, copywriters, suppliers, partners, shareholders, directors & officers? Which competing products sell best and how many people visit your competitors’ shopping carts each month? Which keywords, ads, creative, publishers, affiliates & ad networks perform the best What new ad copy & creatives are competitors testing, what website changes are they making, and which split-tests are winning?
  10. 10. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Use Experian For Business Intelligence
  11. 11. What’s Their Entity Information?
  12. 12. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Are Their Assets & Liabilities?
  13. 13. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier How Much Money Do They Make?
  14. 14. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Is Their Business Structure?
  15. 15. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Shareholders & Directors?
  16. 16. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Former Directors?
  17. 17. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Employees?
  18. 18. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Outsourcers?
  19. 19. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Designed Their Logo(s)?
  20. 20. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Designed Their Logo(s)?
  21. 21. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Is Their Build Team?
  22. 22. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  23. 23. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Theme Do They Use?
  24. 24. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Build Tech Do They Use?
  25. 25. What Build Tech Do They Use?
  26. 26. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  27. 27. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  28. 28. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  29. 29. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  30. 30. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  31. 31. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  32. 32. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  33. 33. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Are Their Suppliers?
  34. 34. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Who Writes Their Copy?
  35. 35. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What’s Their Sales Funnel?
  36. 36. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier 36,604 X 33% = 12,200 Free Books Given How Many Sales Are They Making?
  37. 37. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
  38. 38. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
  39. 39. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
  40. 40. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Prices Are Selling Best?
  41. 41. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier What Products Are Selling Best?
  42. 42. Find A Data-Driven Tripwire
  43. 43. Find A Data-Driven Upsell
  44. 44. Find What’s Working On Amazon
  45. 45. Find What’s Working On Amazon
  46. 46. Find What’s Working On Amazon
  47. 47. Find What’s Working On Amazon
  48. 48. Find What’s Working On YouTube & Etsy
  49. 49. Amazon, Ebay, YouTube & Etsy
  50. 50. Find What’s Working On YouTube
  51. 51. Find What’s Working On YouTube
  52. 52. Find What’s Working On YouTube
  53. 53. Find What’s Working On YouTube
  54. 54. Find What’s Working On YouTube
  55. 55. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  56. 56. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What TV Infomercials Are Working
  57. 57. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What TV Infomercials Are Working
  58. 58. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What TV Spots Are Working
  59. 59. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  60. 60. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Find What’s Working On AdWords
  61. 61. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Start Thinking Of Products For Each Part Of The Full Funnel
  62. 62. Use Compete/SimilarWeb For Offer Ideas
  63. 63. How Much Traffic Are They Getting?
  64. 64. See All Changes To Their Site Over Time
  65. 65. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Add Your Ideas To Your Offer Sheet
  66. 66. What Tracking Is On Each Web Page?
  67. 67. What Tracking Is On Each Web Page?
  68. 68. Who Owns Google Auto-Complete?
  69. 69. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier GET DETAILED DOMAIN, IP & DNS CURRENT INFO & HISTORY FOR EACH COMPETITOR
  70. 70. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  71. 71. Get A Good Overview Of All Competition
  72. 72. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 3 SPLIT TEST RELENTLESSLY
  73. 73. • SYSTEMS • FUNNEL • TARGETING • ADS • LANDING PAGES • UPSELL PAGES • EXIT POPS • REMARKETING • E+ DIRECT MAIL • PAYMENT WE’LL COVER CONVERSION HACKS FOR…
  74. 74. CONVERSION IMPROVING SYSTEMS
  75. 75. 1. CREATE A SPLIT TEST CALENDAR
  76. 76. Best Practices From 3,000+ Split Tests
  77. 77. 2. CREATE A CONVERSION RATE TRACKING SHEET
  78. 78. Best Practices From 3,000+ Split Tests
  79. 79. 3. USE CLICK-TRACKING TO CAPTURE ALL YOUR VISITORS’ CLICKS
  80. 80. Use Click Tracking To Discover Click Leakage Watch your image links. This image accounted for 12% of all clicks but had no link.
  81. 81. CLICKTALE.COM
  82. 82. CRAZYEGG.COM
  83. 83. 4. USE SURVEYS TO SEGMENT YOUR PROSPECTS & SERVE MORE RELEVANT CONTENT & OFFERS
  84. 84. Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content & Offers
  85. 85. Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content & Offers
  86. 86. Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content & Offers
  87. 87. FULL FUNNEL CONVERSION HACKS
  88. 88. 5. TAILOR YOUR OFFERS TO TRIGGER YOUR PROSPECTS’ HAPPY BRAIN CHEMICALS
  89. 89. Design Your Offers To Trigger Your Prospects’ “Happy Brain Chemicals” DOPAMINE Show them the goal (photo, end result, paint the picture of what they desire) so they have the joy of finding what they seek. Motivates you to get what you need. ENDORPHINS Use humor to trigger laughter which releases endorphins. OXYTOCIN Help them feel secure and part of a community, trust others and find safety in companionship. (SWAG, causes, be part of a big over- arching mission/movement, associations, membership.) SEROTONIN Motivates you to get respect. Help them gain status to feel socially superior. (Badging/gamification, rewards, awards, extra privileges, levels of membership/patronage (Nordstrom), black cards (Amex), senior member status, etc.)
  90. 90. 6. FULL FUNNEL CONVERSION TRACKING WITH RETARGETING PIXELS & LOOK-ALIKE AUDIENCES
  91. 91. Conversion Pixel: A Facebook provided code snippet on a web page. User visits to the page trigger the pixel & is a “conversion”. Tracking: Once installed, the pixel will track how many times an action occurs. Facebook Conversion Pixel Tracking
  92. 92. Click Conversion Tracking In Ads Manager
  93. 93. Click Create Pixel & Choose A Category
  94. 94. To Track Fully Through A Funnel And To Be Able To Read Your Reports, You’ll Need To Make Each Pixel In The Funnel A Different Category.
  95. 95. To Track Fully Through A Funnel And To Be Able To Read Your Reports, You’ll Need To Make Each Pixel In The Funnel A Different Category.
  96. 96. Now Your Reports Will Show You Leads Acquired & Sales Within Your Funnel.
  97. 97. 7. FACEBOOK CONVERSION PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE OPTIMIZATION
  98. 98. Facebook Conversion Pixel Optimization
  99. 99. Facebook Conversion Pixel Optimization
  100. 100. Facebook Conversion Pixel Optimization
  101. 101. CONVERSION HACKS TO IMPROVE TARGETING
  102. 102. 8. FIND QUICK TARGETING WINS WITH INBOUND/OUTBOUND TRAFFIC DATA
  103. 103. Do Site Targeting For Inbound/Outbound Traffic Sources
  104. 104. Do Site Targeting For Inbound/Outbound Traffic Sources
  105. 105. Do Site Targeting For Outbound Traffic Sources
  106. 106. Do Site Targeting For Outbound Traffic Sources
  107. 107. Do Site Targeting For Inbound Traffic Sources
  108. 108. 9. RUN TOWER DATA TO DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE THAT FOR TARGETING
  109. 109. Use Your Best Customers To Determine Ideal Buyers
  110. 110. Use Your Best Customers To Determine Ideal Buyers
  111. 111. 10. USE AD ESPRESSO & FACEBOOK TARGETING OPTIONS TO INCREASE CLICK-THROUGH & CONVERSION RATES
  112. 112. AdEspresso For Facebook Ad Split-Tests
  113. 113. AdEspresso For Facebook Ad Split-Tests
  114. 114. 1. Countries 2. Precise Interests 3. Images 4. User OS 5. Age Range 6. Genders 7. Broad Categories 8. Titles 9. Cities 10.User Device 11.Body Copy 12.Sexual Preference 13.Relationship Status 14.Regions 15.Education 16.Language Highest Impact Facebook Split-Tests From AdEspresso In Order Of Impactfulness
  115. 115. 313% Higher Conversion Rate From Interest Targeting Split Test
  116. 116. AD CONVERSION HACKS
  117. 117. 11. RUN SOCIAL ADS TO B2B CUSTOMERS ON FACEBOOK, NOT JUST LINKEDIN
  118. 118. 12. USE COMPETITIVE INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE ALREADY WORKING
  119. 119. Use iSpionage To See What Ads Perform Best
  120. 120. Use iSpionage To See What Ads Perform Best
  121. 121. Use iSpionage To See What Ads Perform Best
  122. 122. Use iSpionage To See Which Desktop Ads Perform Best
  123. 123. Use iSpionage To See Which Mobile Ads Perform Best
  124. 124. Use iSpionage To See Which Mobile Ads Perform Best
  125. 125. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
  126. 126. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
  127. 127. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
  128. 128. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
  129. 129. Use BoxOfAds To See Which PPV Or Display Ads Perform Best
  130. 130. Use AdBeat To See What Ads Perform Best
  131. 131. Use AdBeat To Research 22 Countries
  132. 132. Use AdBeat To See What Ads Perform Best
  133. 133. Use AdClarity To See What Ads Perform Best
  134. 134. Use AdClarity To See What Ads Perform Best
  135. 135. Use AdClarity To See What Ads Perform Best
  136. 136. Use AdClarity To See What Ads Perform Best
  137. 137. Use AdClarity To See What Ads Perform Best
  138. 138. Integrate Results Into Your Offer Sheet
  139. 139. Create Data-Driven Offer, Copy & Creative
  140. 140. Search For Physical Product Tripwires
  141. 141. Search For Physical Product Tripwires
  142. 142. Search For Physical Product Tripwires
  143. 143. Search For Physical Product Tripwires
  144. 144. Complete Your Offer Sheet
  145. 145. Complete Your Offer Sheet
  146. 146. 13. FACEBOOK CINEMAGRAPH VIDEO ADS
  147. 147. Using FB Video Ads To Look Like Cinemagraphs
  148. 148. Using FB Video Ads To Look Like Cinemagraphs https://www.youtube.com/watch?v=nVHbrcgEpho
  149. 149. Using FB Video Ads To Look Like Cinemagraphs http://survivallife.com/cb/es/2/tw/?hop=survivel17
  150. 150. Using FB Video Ads To Look Like Cinemagraphs $0.01 CPV with a 24% CTR
  151. 151. 14. FACEBOOK ADS TO DEEP-LINKED AMAZON APP FOR MOBILE E-COM SALES
  152. 152. Dramatically increase mobile conversions by deep linking to your product in Amazon’s Mobile App (100 Million Installed) Game Changer Tip From My Visit To Facebook HQ
  153. 153. 15. INCREASE YOUTUBE CONVERSIONS BY 30% WITH SEGMENTATION
  154. 154. Unsegmented YouTube Annotation Referrals
  155. 155. Unsegmented YouTube Annotation Referrals
  156. 156. Segmented YouTube Annotation Referrals
  157. 157. Segmented YouTube Annotation Referrals 30% Increase In Conversions
  158. 158. LANDING PAGE CONVERSION HACKS
  159. 159. 16. USE COMPETITIVE INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES ARE ALREADY WORKING BEST
  160. 160. Use AdBeat To Determine What Landing Pages Are Already Converting Best
  161. 161. Use AdBeat To See Competitors’ Split Test Results
  162. 162. Use AdBeat To Determine Which Publishers Are Converting Best
  163. 163. Use WhatRunsWhere To Determine Which Creative Is Converting Best
  164. 164. 17. USE INSTAPAGE TO CAPTURE BEST PERFORMING LANDING PAGES TO BUILD YOUR OWN
  165. 165. Use The Pro Plan, Enter URL & Boom…
  166. 166. 18. USE CROSS BROWSER TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING PROPERLY ON ALL DEVICES
  167. 167. Use Cross-Browser Testing To Ensure Your Landing Pages Display Properly
  168. 168. Use Cross-Browser Testing To Ensure Your Landing Pages Display Properly
  169. 169. 19. USE 1ST & 2ND PERSON PRONOUNS IN AD & BUTTON COPY
  170. 170. Best Practices From 3,000+ Split Tests Using I, My, Me, You, Your in copy increased conversions by 90%
  171. 171. Best Practices From 3,000+ Split Tests Using I, My, Me, You, Your in copy increased conversions by 15.2%
  172. 172. 20. USE WE-WE MONITOR TO AVOID TALKING TOO MUCH ABOUT YOURSELF
  173. 173. WE-WE MONITOR
  174. 174. 21. ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR LANDING PAGES
  175. 175. Best Practices From 3,000+ Split Tests Eliminating hero shot slider increased clicks by 99%.
  176. 176. 22. RESULTS FROM 576 SPLIT-TESTS ON ONE PRODUCT LAUNCH LANDING PAGE
  177. 177. 576 Different Split-Tests Tested: Background color, static image vs. rotating image, opt-in box text, button (color, text, placement), placeholder text, etc.
  178. 178. 576 Different Split-Tests The only test that provided an improvement with a statistical significance was the navigation text (winner is top banner) which told a story.
  179. 179. UPSELL PAGE CONVERSION HACKS
  180. 180. 23. ADD A TRANSITION VIDEO TO TOP OF UPSELL PAGES TO INCREASE UPSELL CONVERSIONS
  181. 181. Best Practices From 3,000+ Split Tests Adding a transition video to the top of each page in the upsell path increased conversions by 53.3% On OTO1 & 298% On OTO2 WITHOUT TV WITH TV
  182. 182. EXIT INTENT CONVERSION HACKS
  183. 183. 24. USE EXIT POPS ON ALL PAGES WHERE THEY ARE PERMITTED
  184. 184. Best Practices From 3,000+ Split Tests Adding an exit pop increased opt-in leads by 35%.
  185. 185. 25. USE PERSONALIZED EXIT POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST
  186. 186. Best Practices From 3,000+ Split Tests Targeted personalized pops increased conversion to purchase by an additional 18.65%.
  187. 187. RETARGETING CONVERSION HACKS
  188. 188. 26. USE SMART RETARGETING TO GET 81% MORE LEADS & 38% MORE SALES FROM PAID TRAFFIC
  189. 189. Smart Retargeting
  190. 190. Category Based Custom Audiences
  191. 191. Segment Content Retarget With Relevant Ad
  192. 192. Retargeting Ad Leads To Related Offer
  193. 193. Retarget Wherever They Fell Out Of The Funnel
  194. 194. 81% More Leads + 38% More Sales…
  195. 195. 27. USE DYNAMIC RETARGETING TO SERVE INDIVIDUALIZED OFFER POPS
  196. 196. UP TO 77% LOWER CPA * HIGHER CTR 1.3X TO 5X CONVERSIONS
  197. 197. 28. USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL OFFER POPS
  198. 198. OptiMonk For Onsite Retargeting
  199. 199. • 2,689 More Leads From Exiting Traffic • Increased Sales By 30.22% • Decreased bounce rate by 8.52% • Increased time on site by 35% Benefits Of On-Site Retargeting [Split-Test Results]
  200. 200. Campaign 1: Generic Offer To Return Visitors
  201. 201. Campaign 1: Generic Offer To New Visitors
  202. 202. Campaign 1: Generic Offer To New Visitors 17% More Conversions: 80.7% (1,802/2,231) vs. 68.9% (3,212/4,661)
  203. 203. Campaign 2: Segmented Offer To Visitors Interested In Facebook
  204. 204. Campaign 2: Segmented Offer To Visitors Interested In Facebook
  205. 205. Facebook Offer Served To Visitors Interested In Facebook Posts 55% More Conversions: 90.6% (427/471) vs. 58.4% (5,038/8,617)
  206. 206. EMAIL CONVERSION HACKS
  207. 207. 29. PERSONALIZED EMAIL SUBJECT LINES USING NON-NAME INFORMATION FROM YOUR CRM
  208. 208. Best Practices From 3,000+ Split Tests Emails Using Location Personalization In Subject Line • 34.5% higher open rate • 46.3% higher conversion rate
  209. 209. 30. USE BUZZSUMO TO INCREASE EMAIL OPEN & CLICK-THROUGH RATES
  210. 210. Use Viralscape & BuzzSumo When Writing Emails
  211. 211. Use Viralscape & BuzzSumo When Writing Emails
  212. 212. Use Viralscape & BuzzSumo When Writing Emails January 2015 April 2015
  213. 213. Use Viralscape & BuzzSumo When Writing Emails April 2015 Email Open & CTR %s January 2015 Email Open & CTR %s
  214. 214. 31. 3X TO 5X INCREASE IN CONVERSIONS WITH IN-MAIL SURVEY
  215. 215. 3X To 5X Increase In Conversions With In-Mail Survey
  216. 216. 3X To 5X Increase In Conversions With In-Mail Survey
  217. 217. 32. IN-EMAIL COUNTDOWN TIMER
  218. 218. In-Mail Timers 134% Higher CTR And 97% More Conversions
  219. 219. DIRECT MAIL CONVERSION HACKS
  220. 220. 33. USE COMPETITIVE INTELLIGENCE TO DETERMINE PROVEN DIRECT MAIL CAMPAIGNS
  221. 221. Use Who’s Mailing What To See What Campaigns Already Worked
  222. 222. Use Who’s Mailing What To See What Campaigns Already Worked
  223. 223. Use Who’s Mailing What To See What Campaigns Already Worked
  224. 224. PAYMENT CONVERSION HACKS
  225. 225. 34. USE CREDIT CARD UPDATERS TO RECAPTURE CREDIT CARD DECLINES
  226. 226. Credit Card Updaters
  227. 227. BONUS CONVERSION HACKS
  228. 228. 35 - 44. BONUS LEARNINGS FROM 3,000+ SPLIT TESTS
  229. 229. • Video start frame action blur • Big RED video play button (Wistia defaults to grey) • Auto-play front-end offer / Click-to-play upsells • Animated GIF (no iPhone auto-play) • Don’t delay buy buttons • D/L videos in iPhone format & re-upload as main video (Wistia) • CTA after 10 seconds + multiple additional (like infomercials) • Follow up and exit pops go to Amazon • Show product and hands not people in videos • 30 second spot commercial style videos convert best 10 Best Practices From A TON Of Split Tests
  230. 230. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier STEP 4 FULL FUNNEL MONETIZATION
  231. 231. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier NEWSLETTER ADS CREATED AN EXTRA £86,400 PER MONTH OF INCOME
  232. 232. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  233. 233. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  234. 234. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  235. 235. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  236. 236. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  237. 237. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  238. 238. Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  239. 239. Integrate Steps 1-3 Into A Funnel
  240. 240. Integrate Steps 1-3 Into A Funnel

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