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BrandNewGame @ games for brands final

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BrandNewGame @ games for brands final

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This presentation was held during the games for brands event in London in 2011 (www.gamesforbrands.com). It shows you:

1. why games are such fun to play
2. who plays games in the UK
3. two examples of games used to build up a CRM dBase or sell in-game clothing (Diesel)
4. Future trends

For more information check my weblog: www.gamesandbrands.com or www.gamingandbranding.com

Download my book at www.brandnewplayground.com (available end of 2011)

Or do business at www.brandnewgame.nl

This presentation was held during the games for brands event in London in 2011 (www.gamesforbrands.com). It shows you:

1. why games are such fun to play
2. who plays games in the UK
3. two examples of games used to build up a CRM dBase or sell in-game clothing (Diesel)
4. Future trends

For more information check my weblog: www.gamesandbrands.com or www.gamingandbranding.com

Download my book at www.brandnewplayground.com (available end of 2011)

Or do business at www.brandnewgame.nl

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BrandNewGame @ games for brands final

  1. 1. +1 PLAY CONSULT CONCEPT +2 ING woensdag 26 oktober 2011
  2. 2. A Brand New Playground How can we use games as a branding and marketing tool? woensdag 26 oktober 2011
  3. 3. woensdag 26 oktober 2011
  4. 4. woensdag 26 oktober 2011
  5. 5. Content 1. What makes a good Game good? 2. Who plays Games 3. How can We use games as a marketing tool? 4. Which trends does the Future hold woensdag 26 oktober 2011
  6. 6. woensdag 26 oktober 2011
  7. 7. 1/4: What makes it good? Starting from the objective, the target group and the brand essence (or challenge) you can start to develop a remarkable, relevant and distinguished concept woensdag 26 oktober 2011
  8. 8. 1/4: What makes it good? Playing a Game is like entering a circle Levels of involvement woensdag 26 oktober 2011
  9. 9. 1/4: What makes it good? The Flow makes it so Addictive and Fun to play games woensdag 26 oktober 2011
  10. 10. 1/4: What makes it good? Games stimulate Gradual learning through Levels Challenges Playtime woensdag 26 oktober 2011
  11. 11. 1/4: What makes it good? Peaks of Frustration create Epic Experiences woensdag 26 oktober 2011
  12. 12. 1/4: What makes it good? A Game exists of these elements: 1. Objectives 2. Variables 3. Rules 4. Feedback system 5. Rewards 6. Levels 7. Theme woensdag 26 oktober 2011
  13. 13. 2/4: Who Plays Games? Just teenagers... woensdag 26 oktober 2011
  14. 14. 2/4: Who Plays Games? Just teenagers... woensdag 26 oktober 2011
  15. 15. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
  16. 16. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
  17. 17. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
  18. 18. 2/4: Who Plays Games? How about the United Kingdom? woensdag 26 oktober 2011
  19. 19. 3/4: How can We? Lack of time forces me to show just two examples woensdag 26 oktober 2011
  20. 20. 3/4: How can We? A game that influences the Price (and builds up a CRM dBase) Objective: increase store traffic Target: young minded consumers Essence: being comfortable during uncomfortable situations woensdag 26 oktober 2011
  21. 21. 3/4: How can We? Define the Brand Essence in a tag cloud H./$1'!:#$.&' G.2'(377&' >9+' 4.31/+,' 0$83+'' -.++/&' ?937/%6' -#+,9.'/+':;..<'' >3&;/#+' 4/5.&%67.' !"#$%&'' 0+1.$2.3$' =#B5#$%387.' D3$E.&'' F3+:.' ()*$+'(#$,'' =#7#$597'' @#9+,' !2.1/&;' A/+1.1' F#2+'%#' =#+&9B.$' .3$%;' C883' woensdag 26 oktober 2011
  22. 22. 2/3: How can We? Price (and builds up a CRM 2/5: A game that influences the Price (and builds up a CRM dBase) H./$1'!:#$.&' G.2'(377&' >9+' 4.31/+,' 0$83+'' -.++/&' ?937/%6' -#+,9.'/+':;..<'' >3&;/#+' 4/5.&%67.' !"#$%&'' 0+1.$2.3$' =#B5#$%387.' D3$E.&'' F3+:.' ()*$+'(#$,'' =#7#$597'' @#9+,' !2.1/&;' A/+1.1' F#2+'%#' =#+&9B.$' .3$%;' C883' woensdag 26 oktober 2011
  23. 23. 3/4: How can We? Playing a Pong-like game for Discount woensdag 26 oktober 2011
  24. 24. 3/4: How can We? How to make it work? '($(&%)*+& ,$&-).+/,,0& <++9&85+& %)*+&,$& =+/;(8+;& !"#$%& 1)*+&2,3& (45,$+& 6,7.5+3& 8,&/+& 3+9++*+9& ($:;8,3+&& woensdag 26 oktober 2011
  25. 25. 3/4: How can We? woensdag 26 oktober 2011
  26. 26. 3/4: How can We? woensdag 26 oktober 2011
  27. 27. 3/4: How can We? woensdag 26 oktober 2011
  28. 28. 3/4: How can We? woensdag 26 oktober 2011
  29. 29. 3/4: How can We? New distribution Places woensdag 26 oktober 2011
  30. 30. 3/4: How can We? New distribution Places woensdag 26 oktober 2011
  31. 31. 3/4: How can We? New distribution Places woensdag 26 oktober 2011
  32. 32. 4/4: Which trends? 1. Touch-screen games will continue to grow! 2. New business models (in-game transactions) 3. Gaming and gamification layers in everything we do 4. woensdag 26 oktober 2011
  33. 33. 4/4: Which trends? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! woensdag 26 oktober 2011
  34. 34. 4/4: Which trends? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! If so... reward me by jumping up and down! woensdag 26 oktober 2011
  35. 35. Game over? Book: www.brandnewplayground.com Blog: www.gamingandbranding.com Bizz: www.brandnewgame.nl Twitter: @BartHufen woensdag 26 oktober 2011
  36. 36. Book: www.brandnewplayground.com PLAY CONSULT ING Blog: www.gamingandbranding.com CONCEPT Bizz: www.brandnewgame.nl Twitter: @BartHufen woensdag 26 oktober 2011

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