Trash-can run

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This presentation shows you the Trash-can Run. An idea I invented in 2010 to use the crowd (consumers / runners) to clean up litter in forests, woods and parks during their run or park. We are always looking for sponsors or friends that help to improve the concept. If you're a iOS or Android programmer and want to help - let us know!

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Trash-can run

  1. 1. It is not easy being greendonderdag 29 december 2011
  2. 2. unless you play with your environmentdonderdag 29 december 2011
  3. 3. contents 1. Bart who & Brand New what? 2. Trash Can Run? 3. Share Your Thoughts!donderdag 29 december 2011
  4. 4. 1/3 bart who? Author of ʻA Brand New Playgroundʼ - Gamification strategy - Gamevertising - Serious Game Concepts = For Playful Livingdonderdag 29 december 2011
  5. 5. 1/3 Brand new what? BrandNewGame has worked for: ABN Amro Air Cargo Netherlands Douane Nederland Haven Amsterdam Holland Casino Schiphol Unilever Ziggodonderdag 29 december 2011
  6. 6. 2/3 Trash can run?donderdag 29 december 2011
  7. 7. 2/3 Trash can run? Why: Litter in parks and forests annoys us Who: Runners and families frequently visit parks and forests When: Every walk (or week) to get it into our system Which: Start in parks then forests - first locally then globallydonderdag 29 december 2011
  8. 8. WARNING! YOUR HANDS MIGHT GET DIRTY!donderdag 29 december 2011
  9. 9. KARMA POINTS! BUT YOU WILL GET A CLEAN CONSCIOUS!donderdag 29 december 2011
  10. 10. 2/3 Trash can run? Concept outline: Gather garbage and waste during your weekly run for points, scan it, dunk it in the trash can.donderdag 29 december 2011
  11. 11. 2/3 Trash can run? Concept outline: Gather garbage and waste during your weekly run for points, scan it, dunk it in the trash can.donderdag 29 december 2011
  12. 12. donderdag 29 december 2011
  13. 13. 2/3 Trash can run? Concept outline: 1. Check in at trash-can using smartphone with barcode scanner 2. Start running 3. Collect garbage in your free sponsored running bag 4. Scan garbage to get points & check out at garbage can 5. Go online to redeem points for cool badges and running geardonderdag 29 december 2011
  14. 14. donderdag 29 december 2011
  15. 15. 2/3 Trash can run? Concept outline: Paper waste: 5 points p.i. UNLOCK! Chips bags: 10 points p.i. UNLOCK! PET bottles: 10 points p.i. UNLOCK! Tin Cans: 50 points p.i.donderdag 29 december 2011
  16. 16. 2/3 Trash can run? Concept outline: Your collecting & social behavior unlocks special TITLES & BADGES! Paper collector level 1: “Paper Boy” Chips bags collector level 1: “Chip-ping Dale” PET-bottle collector level 1: “Fan-plastic!” Tin Can collector level 1: “Tin-Man or Iron Lady” Social Media promotor level 1: “Trash Talker” Social Media promotor level 2: “Trashvertiser” Etc.donderdag 29 december 2011
  17. 17. 2/3 Trash can run? Concept outline: Beware of DANGEROUS plants!donderdag 29 december 2011
  18. 18. 2/3 Trash can run? Launching in Utrecht (april 2012) and Amsterdam (september 2012)donderdag 29 december 2011
  19. 19. Advertising optionsdonderdag 29 december 2011
  20. 20. 2/3 Trash can run? And much more advertising options to think of... Letʼs Talk Trash!donderdag 29 december 2011
  21. 21. 3/3 share your thoughts we are looking for sponsors! #Trashcanrundonderdag 29 december 2011
  22. 22. template design by Contact: Bart Hufen 064818 6632 barthufen@brandnewgame.nldonderdag 29 december 2011
  23. 23. template design by Contact: Bart Hufen 064818 6632 barthufen@brandnewgame.nldonderdag 29 december 2011

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