2. A Brand New Playground
How can we use games as a marketing tool?
3. Content
1. Who is He?
2. What makes a game an epic experience?
3. How can we use it as a marketing tool?
4. Why use games as a marketing tool?
5. Where is more information?
4. WHO?
Atari - Diesel - Crossmarks - BrandNewgame
Download my Book at:
www.brandnewplayground.com
Twitter: @BartHufen #gamification
5. WHO?
Atari - Diesel - Crossmarks - BrandNewgame
Download my Book at:
www.brandnewplayground.com
Twitter: @BartHufen #gamification
6. WHO?
Atari - Diesel - Crossmarks - BrandNewgame
Download my Book at:
www.brandnewplayground.com
Twitter: @BartHufen #gamification
9. Most effective Advertising Channel?
1. Which advertising channel grasps consumers’ 100%
Attention?
Twitter: @BartHufen #gamification
10. Most effective Advertising Channel?
1. Which advertising channel grasps consumers’ 100%
Attention?
2. How will consumers participate voluntary?
Twitter: @BartHufen #gamification
11. Most effective Advertising Channel?
1. Which advertising channel grasps consumers’ 100%
Attention?
2. How will consumers participate voluntary?
3. Can we actively involve them with radio or TV advertising?
Twitter: @BartHufen #gamification
12. Most effective Advertising Channel?
1. Which advertising channel grasps consumers’ 100%
Attention?
2. How will consumers participate voluntary?
3. Can we actively involve them with radio or TV advertising?
4. What’s more valuable? 30 seconds or weeks of engagement?
Twitter: @BartHufen #gamification
13. Most effective Advertising Channel?
1. Which advertising channel grasps consumers’ 100%
Attention?
2. How will consumers participate voluntary?
3. Can we actively involve them with radio or TV advertising?
4. What’s more valuable? 30 seconds or weeks of engagement?
5. Can we change behavior by talking to them? Showing them
stuff?
Twitter: @BartHufen #gamification
20. Some Facts to kick off?
50% of Facebook users log in to play games (= 400 million players)
Angry Birds games were downloaded 1 billion times
300 million people play games through the portals of Spil Games
Average amount of gamers playing through Steam is 4 million daily
The average gamer is 37 years old
21. What makes it good?
Levels of involvement
Playing a Game is like entering a
22. What makes it good?
The Flow makes it so Addictive and Fun to play
23. What makes it good?
Challenges Games stimulate Gradual learning through
Playtime
24. What makes it good?
Peaks of Frustration create Epic
25. What makes it good?
A Game exists of these elements:
1. Objectives
2. Variables
3. Rules
4. Feedback system
5. Rewards & Punishment
6. Levels
7. Theme
26. How can We?
These are examples of concepts & cases
It shows you how games can help to reach objectives in the
field of:
1. Product
2. Price
3. Place
4. Personnel
5. Promotion
27. How can We?
A game that influences the Price (and builds up a CRM dBase)
Objective: increase store traffic
Target: young minded consumers
Essence: being comfortable during uncomfortable situations
28. How can We?
A game that influences the Price (and builds up a CRM dBase)
Weird'Scores' New'Balls'
Fun' Leading'
Urban'' Tennis' Quality'
Tongue'in'cheek'' Fashion'
Lifestyle'
Sports'' Underwear' Comfortable'
ParEes''
Dance' Björn'Borg'' Colorful''
Young'
Swedish'
Minded'
Down'to'
Consumer'
earth'
Abba'
29. 2/3: How can We? Price (and builds up a
2/5: A game that influences the Price (and builds up a CRM
Weird'Scores' New'Balls'
Fun' Leading'
Urban'' Tennis' Quality'
Tongue'in'cheek'' Fashion'
Lifestyle'
Sports'' Underwear' Comfortable'
ParEes''
Dance' Björn'Borg'' Colorful''
Young'
Swedish' Minded'
Down'to' Consumer'
earth'
Abba'
40. How can We?
Promotion (Gamevertising)
1. Product Placement Light brand involvement
2. In-game advertising
3. Branded scripted content
4. Visually adapted games
5. Advergames Maximum brand
involvement
41. Nissan GT Academy
3/5: How can We?
http://www.molblog.nl/bericht/van-gamer-tot-coureur-nissan-gelooft-in-virtueel-talent/
42. Nissan GT Academy
> 1,5 miljoen How sinds 2008
3/5: talenten can We?
+ Podiumplaats 24 uur van Le Mans
+ Eindzege Intercontinental Le Mans Cup
+ Blancpain Endurance Series
http://www.molblog.nl/bericht/van-gamer-tot-coureur-nissan-gelooft-in-virtueel-talent/