+1             PLAY              CONSULT              CONCEPTTwitter:@BartHufen     +2
A Brand New Playground   How can we use games as a marketing tool?
Content1. Who is He?2. What makes a game an epic experience?3. How can we use it as a marketing tool?4. Why use games as a...
WHO?Atari - Diesel - Crossmarks - BrandNewgame                                             Download my Book at:           ...
WHO?Atari - Diesel - Crossmarks - BrandNewgame                                             Download my Book at:           ...
WHO?Atari - Diesel - Crossmarks - BrandNewgame                                             Download my Book at:           ...
WHOARE YOU?Twitter: @BartHufen #gamification
Most effective Advertising Channel?Twitter: @BartHufen #gamification
Most effective Advertising Channel?   1. Which advertising channel grasps consumers’ 100%   Attention?Twitter: @BartHufen ...
Most effective Advertising Channel?   1. Which advertising channel grasps consumers’ 100%   Attention?   2. How will consu...
Most effective Advertising Channel?   1. Which advertising channel grasps consumers’ 100%   Attention?   2. How will consu...
Most effective Advertising Channel?   1. Which advertising channel grasps consumers’ 100%   Attention?   2. How will consu...
Most effective Advertising Channel?   1. Which advertising channel grasps consumers’ 100%   Attention?   2. How will consu...
Play TimeTwitter: @BartHufen #gamification
Which Brand?Twitter: @BartHufen #gamification
Which Brand?                                   tekstTwitter: @BartHufen #gamification
Which Brand?
Which Brand?
Some Facts to kick off?50% of Facebook users log in to play games (= 400 million players)Angry Birds games were downloaded...
What makes it good?      Levels of involvement   Playing a Game is like entering a
What makes it good?The Flow makes it so Addictive and Fun to play
What makes it good?Challenges    Games stimulate Gradual learning through                                      Playtime
What makes it good?  Peaks of Frustration create Epic
What makes it good?     A Game exists of these elements:1.   Objectives2.   Variables3.   Rules4.   Feedback system5.   Re...
How can We?These are examples of concepts & casesIt shows you how games can help to reach objectives in thefield of:1.   Pr...
How can We?A game that influences the Price (and builds up a CRM dBase)Objective: increase store trafficTarget: young minde...
How can We?A game that influences the Price (and builds up a CRM dBase)                                WeirdScores      New...
2/3: How can We?                                             Price (and builds up a2/5: A game that influences the Price (a...
How can We?
How can We?             Mini&game&            on&Facebook&Seed&the&game&on&websites&   Bjöng&         Game&for&           ...
How can We?
How can We?
How can We?
How can We?
How can We?3/5: New distribution Places
How can We?
How can We?
How can We?Promotion (Gamevertising)1.   Product Placement          Light brand involvement2.   In-game advertising3.   Br...
Nissan GT Academy                 3/5: How can We?http://www.molblog.nl/bericht/van-gamer-tot-coureur-nissan-gelooft-in-vi...
Nissan GT Academy            > 1,5 miljoen How sinds 2008                 3/5: talenten can We?            + Podiumplaats ...
3/5: How can We?
Why should We?1.   100% Attention2.   Fun!3.   Active multi-sensory, re-playable, experience4.   Hours, weeks, years of en...
How can We?
5/5: Where is More?Book:www.brandnewplayground.comBlog: www.brandnewgame.nl/blogBizz: www.brandnewgame.nlTwitter: @BartHuf...
Book: www.brandnewplayground.com             PLAY  CONSULTBlog: www.gamingandbranding.com                   CONCEPTBizz: w...
BrandNewGame @ Fontys 2012
BrandNewGame @ Fontys 2012
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BrandNewGame @ Fontys 2012

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I held this presentation after releasing the English version of my book 'A Brand New Playground end of 2011 at Fontys college in Tilburg on 17-1-2012.

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  • BrandNewGame @ Fontys 2012

    1. 1. +1 PLAY CONSULT CONCEPTTwitter:@BartHufen +2
    2. 2. A Brand New Playground How can we use games as a marketing tool?
    3. 3. Content1. Who is He?2. What makes a game an epic experience?3. How can we use it as a marketing tool?4. Why use games as a marketing tool?5. Where is more information?
    4. 4. WHO?Atari - Diesel - Crossmarks - BrandNewgame Download my Book at: www.brandnewplayground.com Twitter: @BartHufen #gamification
    5. 5. WHO?Atari - Diesel - Crossmarks - BrandNewgame Download my Book at: www.brandnewplayground.com Twitter: @BartHufen #gamification
    6. 6. WHO?Atari - Diesel - Crossmarks - BrandNewgame Download my Book at: www.brandnewplayground.com Twitter: @BartHufen #gamification
    7. 7. WHOARE YOU?Twitter: @BartHufen #gamification
    8. 8. Most effective Advertising Channel?Twitter: @BartHufen #gamification
    9. 9. Most effective Advertising Channel? 1. Which advertising channel grasps consumers’ 100% Attention?Twitter: @BartHufen #gamification
    10. 10. Most effective Advertising Channel? 1. Which advertising channel grasps consumers’ 100% Attention? 2. How will consumers participate voluntary?Twitter: @BartHufen #gamification
    11. 11. Most effective Advertising Channel? 1. Which advertising channel grasps consumers’ 100% Attention? 2. How will consumers participate voluntary? 3. Can we actively involve them with radio or TV advertising?Twitter: @BartHufen #gamification
    12. 12. Most effective Advertising Channel? 1. Which advertising channel grasps consumers’ 100% Attention? 2. How will consumers participate voluntary? 3. Can we actively involve them with radio or TV advertising? 4. What’s more valuable? 30 seconds or weeks of engagement?Twitter: @BartHufen #gamification
    13. 13. Most effective Advertising Channel? 1. Which advertising channel grasps consumers’ 100% Attention? 2. How will consumers participate voluntary? 3. Can we actively involve them with radio or TV advertising? 4. What’s more valuable? 30 seconds or weeks of engagement? 5. Can we change behavior by talking to them? Showing them stuff?Twitter: @BartHufen #gamification
    14. 14. Play TimeTwitter: @BartHufen #gamification
    15. 15. Which Brand?Twitter: @BartHufen #gamification
    16. 16. Which Brand? tekstTwitter: @BartHufen #gamification
    17. 17. Which Brand?
    18. 18. Which Brand?
    19. 19. Some Facts to kick off?50% of Facebook users log in to play games (= 400 million players)Angry Birds games were downloaded 1 billion times300 million people play games through the portals of Spil GamesAverage amount of gamers playing through Steam is 4 million dailyThe average gamer is 37 years old
    20. 20. What makes it good? Levels of involvement Playing a Game is like entering a
    21. 21. What makes it good?The Flow makes it so Addictive and Fun to play
    22. 22. What makes it good?Challenges Games stimulate Gradual learning through Playtime
    23. 23. What makes it good? Peaks of Frustration create Epic
    24. 24. What makes it good? A Game exists of these elements:1. Objectives2. Variables3. Rules4. Feedback system5. Rewards & Punishment6. Levels7. Theme
    25. 25. How can We?These are examples of concepts & casesIt shows you how games can help to reach objectives in thefield of:1. Product2. Price3. Place4. Personnel5. Promotion
    26. 26. How can We?A game that influences the Price (and builds up a CRM dBase)Objective: increase store trafficTarget: young minded consumersEssence: being comfortable during uncomfortable situations
    27. 27. How can We?A game that influences the Price (and builds up a CRM dBase) WeirdScores NewBalls Fun Leading Urban Tennis Quality Tongueincheek Fashion Lifestyle Sports Underwear Comfortable ParEes Dance BjörnBorg Colorful Young Swedish Minded Downto Consumer earth Abba
    28. 28. 2/3: How can We? Price (and builds up a2/5: A game that influences the Price (and builds up a CRM WeirdScores NewBalls Fun Leading Urban Tennis Quality Tongueincheek Fashion Lifestyle Sports Underwear Comfortable ParEes Dance BjörnBorg Colorful Young Swedish Minded Downto Consumer earth Abba
    29. 29. How can We?
    30. 30. How can We? Mini&game& on&Facebook&Seed&the&game&on&websites& Bjöng& Game&for& iPhone& Voucher& to&be& redeemed& in:store&&
    31. 31. How can We?
    32. 32. How can We?
    33. 33. How can We?
    34. 34. How can We?
    35. 35. How can We?3/5: New distribution Places
    36. 36. How can We?
    37. 37. How can We?
    38. 38. How can We?Promotion (Gamevertising)1. Product Placement Light brand involvement2. In-game advertising3. Branded scripted content4. Visually adapted games5. Advergames Maximum brand involvement
    39. 39. Nissan GT Academy 3/5: How can We?http://www.molblog.nl/bericht/van-gamer-tot-coureur-nissan-gelooft-in-virtueel-talent/
    40. 40. Nissan GT Academy > 1,5 miljoen How sinds 2008 3/5: talenten can We? + Podiumplaats 24 uur van Le Mans + Eindzege Intercontinental Le Mans Cup + Blancpain Endurance Serieshttp://www.molblog.nl/bericht/van-gamer-tot-coureur-nissan-gelooft-in-virtueel-talent/
    41. 41. 3/5: How can We?
    42. 42. Why should We?1. 100% Attention2. Fun!3. Active multi-sensory, re-playable, experience4. Hours, weeks, years of engagement5. Immersion - depth6. Knowledge & Behavioral change
    43. 43. How can We?
    44. 44. 5/5: Where is More?Book:www.brandnewplayground.comBlog: www.brandnewgame.nl/blogBizz: www.brandnewgame.nlTwitter: @BartHufenLinkedin: BartHufen
    45. 45. Book: www.brandnewplayground.com PLAY CONSULTBlog: www.gamingandbranding.com CONCEPTBizz: www.brandnewgame.nlTwitter: @BartHufen

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