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Game inspired (agile) business models

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Gamification used in business models and agile project management? Read these slides or contact us!

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Game inspired (agile) business models

  1. 1. Start Change by Playing Games ! @BartHufen #Gamification
  2. 2. Content 1. Who am I? 2. Game Inspired - Agile - Business Models 3. Find your progress loop! 4. Start with a GameStorm @BartHufen #gamification
  3. 3. Who am I? BrandNewGame Advertising Diesel Atari ! ABN Amro Bank ACN / Schiphol Airport BelCompany Fontys Hogescholen Haven Amsterdam Holland Casino Novamedia Red Bull Robeco TomTom Unilever Ziggo Player 1 Player 2
  4. 4. Download at www.brandnewplayground.com @BartHufen #gamification 200 pages of inspiration! Free e-book
  5. 5. The Story of… FarmVille
  6. 6. The Story of… FarmVille Do the same But better Over and over
  7. 7. The Story of… FarmVille Buy Seeds Plant Seeds Wait Harvest for Money Game Loop
  8. 8. The Story of… FarmVille Buy Seeds Plant Seeds Wait Harvest for Money Buy ... Buy Land Buy Tools Buy Animals Etc. Deploy... Use... Employ... Furtilize Level Up! Protect Mois-turise Etc. Bonus Unlock Gain Etc. Level Up! Level Up! Level Up! Game Loop
  9. 9. The Story of… FarmVille
  10. 10. The Story of… FarmVille Progress!
  11. 11. Loop of Progress = Prosper!
  12. 12. The Progress Loop INVENT DO / MAKE TEST & IMPROVE Progress Loop TELL SELL Dare to Explore and Experiment
  13. 13. The Progress Loop RE-INVENT RE-DO IMPROVE Progress Loop RE-SELL LEVEL UP! Start synergie in your processes and level up Stop thinking in Departments Responsibilities Systems
  14. 14. DURING RE-INVENT DURING MAKE BEFORE AFTER IMPROVE IMPROVE Progress Loop DURING SELL BEFORE AFTER IMPROVE BEFORE AFTER IMPROVE
  15. 15. Example Progress Loop THINK DO DURING SELL IMPROVE BEFORE AFTER IMPROVE Free book downloads Ask Questions Give a Recap Ask Feedback Presentations Show relevant examples Which assets and activities drive succes? Which people and problems slow down succes?
  16. 16. Find Your Progress Loop INVENT DO / MAKE TEST & IMPROVE Progress Loop TELL SELL Strategic Tactical Operational
  17. 17. Game elements
  18. 18. Game elements
  19. 19. Start change
  20. 20. + REVENUES ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Challenge # 3 BUSINESS Main Objective #1 Challenge # 1 Challenge # 2 INTERNAL PLAYGROUND EXTERNAL Actions - # 3 Actions - # 3 - COSTS GameStorm ! Define

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