1.
7 insights that you need to know
about hyper-casual in 2019
Roman Garbar @roman_garbar roman@tenjin.com

2.
You can download this
presentation at
blog.tenjin.com/hyper-casual-market-size-2019

3.
CREDITS: TENJIN SUCCESS TEAM
Chris Matthaus Carole Mei-han
Roman Makoto Pooja Kana

4.
1) The overall audience for hyper-casual is still growing
2) Hyper-casual is dominating the free charts in app stores
3) Competition in hyper-casual is increasing
4) There’s still space for new players in hyper-casual
5) There’s a recipe for hit hyper-casual game
6) Hyper-casuals hacked the game development process
7) You don’t need to spend as much money on tools when creating
hyper-casual apps
7 INSIGHTS THAT YOU NEED TO KNOW ABOUT
HYPER-CASUAL IN 2019

5.
WHY TENJIN? WE WORK WITH MOST OF THE LEADING
HYPER-CASUALS

6.
WHY TENJIN? WE PROVIDE TOOLS AND TRAINING
Tools and Training for game developers that
want to leverage their user acquisition and
monetization data

7.
Teach best practices through
modules.
Use cases through
real-life scenarios.
Customer success
Native or 3rd party
campaign attribution.
Ad revenue & IAP LTV
and cost aggregation.
Products
Free to start.
Affordable pricing as
you grow (10x cheaper).
Pricing
WHY TENJIN? THREE MAIN REASONS WHY TOP GAME
PUBLISHERS CHOOSE US

8.
1. The overall audience for
hyper-casual is still growing

9.
AFTER UNPRECEDENTED GROWTH IN 2018, IN 2019
HYPER-CASUAL MAU IS STILL GROWING
MAU
Source: Tenjin

10.
2. Hyper-casuals are dominating
the free charts in the app stores

11.
are our clients : )apps are hyper-casual
9/10 7/10
COMPETITION AMONG HYPER-CASUALS IS VERY HIGH AS THEY
ARE USUALLY AT THE TOP OF GAME CHARTS
Source: Appannie

12.
3. Competition in hyper-casual in
fact is increasing

13.
HYPER-CASUAL PUBLISHERS ARE OUTBIDING EACH OTHER. IT
GETS HARDER TO GET HIGH MARGIN PROFITABILITY
Source: Tenjin
CPI

14.
4. There’s still space for new movers
in hyper-casual

15.
BEFORE 2018 THERE WERE ONLY 3 MAIN PUBLISHERS FOR
HYPER-CASUAL GAMES

16.
2018 & 2019 HAS INTRODUCED MANY MORE PLAYERS

17.
ADDITIONALLY, SMALL TEAMS ARE FINDING SUCCESS BY
WORKING WITH ESTABLISHED PUBLISHERS

18.
5. By now there’s a known recipe
for hit hyper-casual game

19.
01. Snackable 04. Forgiving
02. Youtubable 05. Innovative
03. Clear goals
THE HYPER-CASUAL HIT RECIPE AS DEFINED BY VOODOO
PUBLISHING

20.
SNACKABLE

21.
YOUTUBABLE

22.
CLEAR GOALS

23.
FORGIVING

24.
INNOVATIVE

25.
6. Hyper-casuals hacked the game
development process

26.
Game Creative
TRADITIONAL GAME DEVELOPMENT APPROACH CENTERS
ON GAME DEVELOPMENT

27.
Game (v1) CreativeGame (v2)
DEVELOPERS NEED TO WORK ON SEVERAL ITERATIONS OF
THE GAME BEFORE THEY CAN START UA TEST

28.
DUE TO LIMITED RESOURCES DEVELOPMENT STUDIO CAN
WORK ON 1-3 GAMES AT A TIME

29.
Creative Game
HYPER-CASUAL HACKED THE SYSTEM: CREATIVES ARE
MIMICKING THE (YOUTUBABLE) GAMEPLAY

30.
Creative Game
HYPER-CASUALS ARE WORKING ON THE CREATIVES FIRST AND
IN CASE OF SUCCESS CARRY ON TO THE GAME DEVELOPMENT

31.
HYPER-CASUAL TEAM CAN WORK ON 50 CREATIVES A
WEEK AND THEN CONVERT SUCCESSFUL ONES INTO APPS

32.
Creative with
great KPIs
No game that
fits creative
UNSEEN PROBLEM #1: THERE ARE MIGHT BE NO GAME
THAT FITS A GREAT CREATIVE

33.
No fitting
creative
Game
UNSEEN PROBLEM #2: THERE ARE MIGHT BE NO CREATIVE
THAT FITS A GREAT GAME

34.
7. With hyper-casual developing
games at much lower costs they
want much more affordable tools
when creating hyper-casual apps

35.
FREE
FACEBOOK ALLOWS TO RESEARCH CREATIVES AND GAME
CONCEPTS

36.
FREE
TOOLS LIKE GAME ANALYTICS ALLOWS TO ANALYZE APP
METRICS

37.
FREE
TENJIN ALLOWS TO CALCULATE AD REVENUE LTV, ROI OF
ADVERTISING CAMPAIGNS AND TEACHES HOW TO USE IT

38.
Thank you!
Roman Garbar @roman_garbar roman@tenjin.com
Questions? Shoot me an email at roman@tenjin.com