2. What Types of Social Media
Do YOU Use?
Have you tweeted?
Do you have a blog?
Do you use Facebook?
Are you LinkedIn?
Other (e.g., Instagram, TikTok)?
3. 3
Why Social Media?
IF FACEBOOK were a country, it would be
the largest country in the world. There are
more Facebook users than there are people
in any country.
≈ 2.6 Billion active monthly FB users (vs. ≈1.4b
residents of China and ≈1.35b residents of
India and ≈331 million U.S. residents )
The world’s second most popular search engine
is YOUTUBE. YouTube is owned by #1 search
engine GOOGLE
There are ≈ 192 million daily active users on
TWITTER in 2021.
https://www.oberlo.com/blog/twitter-statistics
https://www.statista.com/statistics/268136/top-15-
countries-based-on-number-of-facebook-users/
4. My Street Cred
Twitter user since 2009 (early adopter)
Former professor at Rutgers University
Currently a full-time entrepreneur
Use Twitter for business 95%+ of the time
In top 1.5% of Twitter users worldwide (~3,850 followers)
Facebook user for 10+ years; mix of personal and
business use
Have a LinkedIn all-star rating (optimized profile)
5. Why Do YOU Want to Use
Social Media?
Stay connected with friends and family
Get national news for free
Stay connected locally (e.g., Ocala, Stone Creek)
Promote a brand/ business or get a job
Learn new things
Follow people who you respect
Share your opinions
Other reasons?
6. Develop a Social Media
“Game Plan”
Platforms for professional use only?
Platforms for personal use only?
Personal and professional use? (one account or two?)
“Off Limits” content (e.g., politics, controversial topics)
Having a “game plan” (a.k.a., “guardrails”) will help you
determine what (and what not) to read and share online….
and to stay in your lane
7. My Guardrails
Positive words
Pretty pictures
Useful information and links
“Barbservations”
No controversial topics
No politics
No shaming and blaming
8. What are YOUR “Guardrails”?
Volunteers to share
your thoughts?
9. Good Rule of the Road:
Don’t post anything that you
would not say to someone F2F
or write in a newspaper letter
to the editor!
13. Twitter 101
Log on to www.twitter.com
Determine your username and
password
Let your mission statement
drive your user name
Examples:
Business name
Favorite hobby/passion
Name or nick name
Also determine a graphic image
Examples:
Personal or family photo
Logo
Graphic image
15. Twitter Profile Tips
Use your real name
Use a high-quality photo
Use a high-quality header image (1,500 px x 1,500 px)
Include credentials
Tell prospective followers who you are and what you do in
160 characters or less
Include a URL to your blog or website
Tweak and update as needed
16. You Have 280 Characters to
Say Something
The circle fills in blue as the number of characters
increases; turns gold when you exceed the limit
17. Tweet Length
Typical tweet length is less than 50 characters even with
2018 increase from 140 characters to 280:
https://www.theverge.com/2018/2/8/16990308/twitter-
280-character-tweet-length
If you “run long,” substitute and smush to save characters
4 for “for” and 2 for “to” or “too”
#creditcards
You can also create Twitter threads:
https://help.twitter.com/en/using-twitter/create-a-
thread
18. Hashtags Are a Data Magnet
Choose hashtags mindfully
People search hashtags for content (like a key word)
See #Explore for searches and to see trending hashtags
Frequently used hashtags pop up automatically (just click)
Hashtag words are frequently smushed together (e.g.,
#financialeducation, #creditcards, and #AshWednesday)
Don’t overuse hashtags in a tweet (e.g., every other word)
23. Facebook 101
Log on to www.facebook.com
Determine your username and password; write
them down in your digital assets inventory:
https://njaes.rutgers.edu/money/pdfs/Digital
-Assets-Worksheet.pdf
Write a short bio and complete your profile, as
comfortable (e.g., job. education, home town,
current city, website; some profile info can be
public or not, depending on what you select)
Also, select two graphic images: cover photo
(big header) and profile photo (small photo)
that is also the “icon” for your tweets
Examples of profile images:
Personal or family photo
Logo
Graphic images
24. Pros and Cons of Facebook
Pros
FREE way to promote a book
and/or business and sell things
Source of daily news
Stay connected with colleagues
and friends
Repository for your photos
View a variety of opinions
Keeps a “journal” of your life
Can connect people to help one
another
Cons
Time-use concerns: FB can suck up
hours of time
“Over-sharing” concerns
Mental health/anxiety concerns
Privacy concerns via photos and
tagged messages
Targeted advertising based on
profile and uploads
Can connect people to do bad things
Source: https://itstillworks.com/list-pros-
cons-having-facebook-account-3905.html
25. Posting FB Messages
FB Post Limit: 63,206 characters
FB Username character limit: 50 characters
28. Accepting FB Friend Requests
Do you know the person?
What is his/her relationship to you
(e.g., family member, boss, friend)?
Do you have things in common?
Is he/she a positive person in real
life?
30. Notifications
Engagement reactions (e.g., likes and
comments on your posts)
Mentions in a FB friend’s comments
Live news reports (if you follow media)
New posts in a group you belong to
New photos added by friends
FB friend birthday notifications
New FB friend requests
Invitations to join FB groups
31. Facebook Groups
You get invited to join by someone or ask
to join a group
Site administrators let you in…or not
FB groups have ground rules (e.g., “no
selling” or “no politics”)
Group and admins enforce group rules
32. Fun and Help With Facebook
Groups https://www.bigcommerce.
com/ecommerce-
answers/what-are-facebook-
groups/
33. Facebook Messenger
Messaging app platform developed by Facebook in 2011
Can message individuals or a group
Automatically comes with a Facebook account
Can turn “Active Status” on (or off) to indicate that
you are online (green dot)
Can send messages and photos and more
Can be used positively for timely and helpful
information sharing
Can be used negatively (e.g., 1/6/21 Capital Building
siege): https://gizmodo.com/fbi-says-far-right-militia-
used-facebook-messenger-to-c-1846121970
35. LinkedIn 101
Go to https://www.linkedin.com/
Set up a unique username and password and start account
Search for/invite connections
Locate the “Start a Post” box and post content (3,000 character limit)
38. Customize Your LinkedIn URL
Example:
https://www.linkedin.com/in/barbaraoneillmoneytalk/
Looks more professional than a random string of numbers
Two Easy Steps:
Click on “Edit Public Profile and URL”
Enter a customized URL (NO spaces, symbols, or special
characters); if the URL is already “taken,” you will be
prompted to retry with a new name.
40. How to Stand Out on LinkedIn
Professional high resolution headshot and background banner photo
Eye-catching headline below your name
Interesting career summary (about 1,000 characters- not 2,600)
Details about education and career experience
Customized URL
500+ connections
Recommendations and skill endorsements
Regular activity (at least 3 times a week)
All-Star profile rating from LinkedIn
41. Final Thoughts
Know why you are using social media and have “guardrails”
Start small (10-15 minutes per day)
“Lurk” without posting content for as long as you want
Post content if/when you are ready
Build your skills, confidence, and network