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!<br />?<br />!<br />!<br />?<br />?<br />?<br />?<br />!<br />!<br />Fostering an Online Community <br />Through Social M...
Learning Outcomes<br />Why Social Media, Why Now?<br />Tutorials on Facebook and Twitter<br />Best Practices<br />
What else do you want to learn today?<br />
Video Uploading / Sharing Service – Over 1Mil Hits a day<br />Informational Network limited by 140 Character messages<br /...
Communities are already built online.<br />
Your job is to bring them together.<br />(pssst! You already know how!)<br />
Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.<br />
Best Practices<br />#1:  Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!...
 Used to connect with people that you know
 You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
 Is this a proper reflection of you IRL? </li></li></ul><li>Best Practices<br />#1:  Know How to Use the Technology!<br />...
 More private than a Fan Page, more “internal” communication among group members.
 Not searchable through Google or other search engines.</li></li></ul><li>Best Practices<br />#1:  Know How to Use the Tec...
 Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
 Send out “status updates” easier, shows up on Fan’s News Feed
 Engage your fans with relative posts and information!
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Building Community Through Social Media

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This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.

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Building Community Through Social Media

  1. 1. !<br />?<br />!<br />!<br />?<br />?<br />?<br />?<br />!<br />!<br />Fostering an Online Community <br />Through Social Media<br />Presented by: <br />Ed Cabellon, Director – Rondileau Campus Center<br />For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu<br />Tuesday, February 9, 2010<br />@EdCabellon, #BSCtech<br />
  2. 2. Learning Outcomes<br />Why Social Media, Why Now?<br />Tutorials on Facebook and Twitter<br />Best Practices<br />
  3. 3. What else do you want to learn today?<br />
  4. 4.
  5. 5.
  6. 6. Video Uploading / Sharing Service – Over 1Mil Hits a day<br />Informational Network limited by 140 Character messages<br />Professional Networking Site / Online Resume<br />Social Bookmarking Sharing<br />Blogger, WordPress, Posterous<br />Top Social Networking Site<br />Over 300M Users<br />
  7. 7.
  8. 8.
  9. 9. Communities are already built online.<br />
  10. 10. Your job is to bring them together.<br />(pssst! You already know how!)<br />
  11. 11. Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.<br />
  12. 12. Best Practices<br />#1: Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!)<br />User Pages:<br /><ul><li> Just like the page that is of you right now on FB
  13. 13. Used to connect with people that you know
  14. 14. You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
  15. 15. Is this a proper reflection of you IRL? </li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!)<br />Group Pages:<br /><ul><li> Used to connect people of a particular group or cause
  16. 16. More private than a Fan Page, more “internal” communication among group members.
  17. 17. Not searchable through Google or other search engines.</li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!)<br />Fan Pages:<br /><ul><li> Dedicated to a “Brand” or “Business”
  18. 18. Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
  19. 19. Send out “status updates” easier, shows up on Fan’s News Feed
  20. 20. Engage your fans with relative posts and information!
  21. 21. Don’t get caught up in #’s, care about your Insight Scores!</li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. How to Build Your Twitter Page)<br /><ul><li> Create a personal Twitter page first and use it for a few weeks, including adding a picture, website, and bio about yourself.
  22. 22. Follow friends and those who share similar interests. Participate in the conversation!
  23. 23. Find time every day to send out a few Tweets.
  24. 24. Tell people on other Social Networks like Facebook that you are on Twitter!
  25. 25. Don’t get caught up in the number of followers you have.</li></li></ul><li>Best Practices<br />#2: Build Your BRAND Around Your Community<br /><ul><li>Brand your URL’s for Facebook, Twitter, and LinkedIn to all use the same “Usernames”
  26. 26. Use similar images (and avatars) and color schemes.
  27. 27. Tie all three together by citing your links on all your websites. Ask for the information on standard forms as optional information.
  28. 28. What do you contribute to the online conversation?</li></li></ul><li>Best Practices<br />#3: Turn the “Bullhorn” Around<br />Are you an ACTIVE CONTRIBUTOR?<br />Or is it still a 1 WAY Conversation?<br />
  29. 29. Other Community Building Pieces<br />- “Retweet” (RT) when you read a Tweet that you like.<br />- Create “Lists” in Twitter of those you Follow and share those lists with<br />others!<br />- Respond to every “@” and Direct Message!<br />- If you read Blogs, post comments!!!<br />- Try third party software like “TweetDeck” to manage all your Social Media<br />- Create “Lists” in Facebook of all your Friends<br />- Respond to every comment and post on your wall or other walls<br />- Use the new “@” command to connect brands, events, and people together!<br />Above all else: <br />Be an Active Contributor<br />Use the Media Properly: Listen First, Share Second<br />Be the Bridge That Connects People<br />
  30. 30. Photo Credits: <br />SLIDE 1: http://catiefarrow.files.wordpress.com/2009/09/leveraging-social-media.jpg<br />SLIDE 2: http://bridgew.edu<br />SLIDE 3: http://farm4.static.flickr.com/3019/2723121006_8db0f7b9cc.jpghttp://www.craphound.com/images/d_and_o_cover_large.jpg<br />SLIDE 4: http://rosenblumtv.files.wordpress.com/2009/01/dfp_500telephone.jpg<br />http://www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg<br />www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg<br />http://perleybrook.umfk.maine.edu/classes/cos125/nate/capstone/images/film_reel.JPG<br />http://teamsuperforest.org/superforest/wp-content/uploads/2009/06/picture-121-500x594.png<br />http://www.kfai.org/files/images/vinyl%20record.jpg<br />http://www.palominogroup.net/resources/old+radio.jpg<br />http://csc.umb.edu/FP%20Images/TV.jpg<br />http://www.genetologisch-onderzoek.nl/wp-content/image_upload/internet.jpg<br />(adapted from Clay Shirky’s TED Talk: http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html)<br />SLIDE 5: http://www.yale.edu/vball/facebook-logo.png<br />http://www.ynpn.org/s/936/images/editor/Twitter_logo.jpg<br />http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg<br />http://www.girlswritenow.org/gwn/files/images/blog.jpg<br />http://www.tyndall.ie/research/quantum-optics-group/youtube-logo.jpg<br />http://www.simplyzesty.com/wp-content/uploads/2009/09/delicious_logo.png<br />SLIDE 6: http://4.bp.blogspot.com/_ShssuEE1cx0/SKxKE7jaLMI/AAAAAAAABhQ/xagMR8sedRE/s400/Michael+Phelps+Facebook+Fan+Page.jpg<br />Slide 9: http://api.ning.com/files/-yT-C*F7oCWKqOQutaGgrpsy9tVmOC3oajVyLfhsst1H8wOsRLBaQcwFXz8Oj4vGS*zFxf0tNFmZ1*s4KQy7y8M*sxd-a9Iq/tracksupportadvise.jpg<br />http://www.involvement.myzen.co.uk/crimages/people2.jpgSLIDE 11: http://www.theunitedchurch.org/files/foggybottomchurch/facebook-03.jpgSLIDE 12: http://projects.flowingdata.com/facebook/facebook.png<br />
  31. 31. <br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Fostering an Online Community <br />Through Social Media<br />Presented by: <br />Ed Cabellon, Director – Rondileau Campus Center<br />For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu<br />Tuesday, February 9, 2010<br />@EdCabellon, #BSCtech<br />

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