Social Technologies Presentation CPCU I Day 2010
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Presented by Jeff Johnson and Sandy Masters at the Arizona CPCU I-Day.
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Social Technologies Presentation CPCU I Day 2010
- 2. Quick Survey • How many use Facebook (personal vs. business) • How many use LinkedIn (personal vs. business) • How many use Twitter • Disclaimer – this is not a class on how to set up a profile • Class structure • Video: Social Media ROI: Socialnomics • This presentation can be found on Slideshare
- 3. Web 2.0 Today • Apps that facilitate info sharing, interoperability, user- centered design and collaboration on the world wide web • Cumulative changes in the way developers and end users use the web • Transforming people from content consumers to content producers Social Networking: LinkedIn, FaceBook Micro-blogging: Twitter Blogs: Technorati, WordPress, Blogger, Blogspot Photos & Images: Flickr, Picasa RSS & Newsreaders, GoogleReader Wikis: Wikipedia Podcasts: Podcast.com Videos: Audacity, YouTube, Hulu Avatars: Second Life Bookmark storage: Digg, Diigo, Delicious, StumbleUpon Browsers: FireFox, Safari, Chrome Video Conferencing: Skype Presentation sharing: Slideshare Social Platform: Ning Polling: Survey Monkey, PollDaddy Synchronous webinar tools: GoToMeeting, Eluminate Course Management Systems: Moodle E-Learning development tools: Camtasia, Articulate
- 4. Social Media: • Highly interactive technology tools • Many-to-Many • Online communities • Free, easy, fun • Content producers • New, more efficient way to communicate Click here for Slideshare on “Community The Real Power of Social Media”
- 5. Poking Fun at Facebook Video
- 6. 1/29/2015 Facebook Facts & Issues FACTS: • Launched February 2004 • More than 500 million active users • 50% of active users log on to Facebook daily • Average user has 130 friends • People spend > 500 billion minutes / month on FB • More than 25 billion pieces of content • “Like” buttons spreading across internet • User set their own privacy settings and choose who can see what parts of their profile ISSUES: • User privacy • Intellectual property rights • Terms of use • Data mining • Inability to voluntarily terminate accounts
- 7. Facebook 1. Privacy Settings 2. Vanity URL 3. Fan / “Like” Pages 4. Etiquette / Posting Do’s & Don’t’s 5. Insurance Entities – How are they using it? 6. Groups 7. Lists 8. Places – Geotagging 9. Facebook Ads 10. Facebook Connect
- 8. Facebook – Privacy Settings #1
- 9. Facebook – Privacy Settings #1
- 10. 1/29/2015 Password Tips • Include caps, numbers and symbols – JtjMarsh25! • Change password regularly • keypass.info – Free password generator • Evernote – Free native encryption • Firefox master password #1
- 11. Facebook – Vanity URL • Get your own personal Facebook URL now! • First-come, first-served basis • Once you pick your name, it’s yours for life • Don’t have to use your real name • Can’t use generic words • At least 5 characters • Current privacy settings apply #2
- 12. Facebook – “Like” pages #3 • “Like” button replaced “Become a Fan” on April 21, 2010 • 2 million web sites using it now • Lets user share your content with Friends on FB • User clicks Like button – then hits user’s friends News Feed • Used to be the “Awesome” button • All over the web now – look for it on Yahoo, CNN, others • Try the Recommend button
- 13. Facebook – Etiquette – Do’s & Don’ts #4 • Cryptic or mundane status updates • Keep on poking away • Sharing your quiz results • Invite your friends to some sort of battle • Reply to broadcast messages • Post awful pictures of your friends and tagging them • Friend people you hated in High School • Friending a friend’s friend (creepy) • Chain statuses asking you to post whatever it is in YOUR status to “spread the word” • Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops) • Carrying out personal conversations only you and a friend are in on
- 14. • Interact with fans and clients regarding real-life experiences on how they saved money on their insurance • Post tips, reminders, cautionary tales Facebook – Insurance Entities – How are they using it? #5
- 15. Groups #6
- 16. #7 Lists
- 17. Places (geotagging) • Tell the world where you are! • Competes with Foursquare and Gowalla • Only available on mobile devices when activated • Adjust privacy settings – share with everyone, friends of friends, friends only, or customize #8
- 18. Ads: •Monthly campaigns for budgets under $30k •Easy to create •Target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college •Can get a bid estimate based on cost per click or cost per 1000 impressions #9
- 19. #10 Facebook Connect Other websites are integrating their sign-on with Facebook
- 20. Poking Fun at LinkedIn Video
- 21. 1/29/2015 LinkedIn Facts & Issues FACTS: • Business-oriented social networking site • Launched in May 2003 • 80 million registered users • More than 200 countries / territories worldwide • A new member joins LinkedIn every second • 50% of members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members ISSUES: • Recommendations – how should companies use them for applicants • Authentication of users • To be or not to be a LION
- 22. LinkedIn 1. To be or not to be a LION and Weak vs. strong connections 2. Vanity URL 3. Mining your connections - advanced search (research companies and individuals) – Should you connect with prospects and customers? 4. Status updates linked to Facebook and LinkedIn 5. Building reputation by answering questions 6. Recommendations 7. Groups (RSS feeds) 8. Applications (Trip-it / Slideshare / What are you reading / YouTube Channel) 9. Need a pro-account? Jobs 10. LinkedIn Ads
- 23. LinkedIn – To be or not to be a LION & Weak vs. Strong Connections #1 • Linked In Open Networker • If you connect with me, I’ll connect with you • Open to network with people never met • Bridge networks of closed people • Won’t do dreaded “I don’t know” as response to an invitation • Put on your description or username • People search for LION’s to build # of connections
- 24. Strong Ties - Dunbar's number 150 • Theoretical cognitive limit of number of people we can maintain stable social relationships with • Relationships where one knows who each person is, and how each person relates to every other person #1
- 26. LinkedIn – Vanity URL #2 • Get yours now! • Build your personal brand • Add your LinkedIn URL to your email signature, business cards, and resume • Create Google Profile, add LI URL
- 27. LinkedIn – Mining your connections #3 • How to mine them • Advanced search (research companies and individuals) • Should you connect with clients and prospects?
- 28. LinkedIn – Status Updates #4 • Why? • How often? • Connect to Twitter? Both ways?
- 29. LinkedIn – Answering Questions #5 • Try asking a question • Answer questions and become an expert
- 31. #7 Groups Can join up to 50 groups Search to find a group that interests you You can start a group Great way to find expertise and share your expertise
- 32. #8 Applications Polls Reading List TripIt Slideshare Wordpress Events Company Buzz And many more!
- 33. #9 Need a Pro Account? Business - $25 - 100 per month Job Seeker - $20 - $50 per month Free account limited on search results, InMail, 3rd degree connection
- 34. #10 LinkedIn Ads & Company Pages
- 35. #10 LinkedIn Ads & Company Pages
- 36. 1/29/2015 Twitter Facts Fascinating real-time insight into hot topics of the day Huge conversation on any topic imaginable
- 37. Poking Fun at Twitter
- 38. …the Ultimate Convergent Tool
- 40. 1/29/2015 Twitter Issues ISSUES: • Breaking news stories by eyewitnesses • Freedom of speech • Tweet ups • Twitter imposters • Character limits for handle and profile name • Delay in updating – hard to find accounts • Self-help customer service • Will hashtags prompt keyword- like trademark infringement lawsuits?
- 41. Twitter 1. Lists 2. Managing/balancing followers and following counts 3. Search 4. Hashtags # / @ (mentions) 5. Direct messages 6. Vanity URL 7. Related Twitter Apps (Twellow, Tweetdeck) 8. Video and photo sharing (Twitpic) 9. Integrating Twitter with Facebook and LinkedIn 10. Real world examples of how insurance professionals are using it
- 42. Lists #1
- 44. Search #3
- 45. Hashtags # and Mentions @ #4 The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
- 47. Twitter –Your URL #6 • Use your name – get as close as you can to it • Sign up now for Twitter and get your URL – Even if you don’t plan on tweeting right now – part of your personal brand building on the web
- 48. Twitter spawns more applications: Twirl & Tweetdeck Twellow Tweetchat Power Twitter & Tweetie Tweetlater TwitPic TwitterBerry & Tiny Twitter Twitterfon & Twitterfic Your Twitter Karma My Tweeple TwitterFeed Twitterpacks Qwitter Tweetstalk Twitterati Twitterfall Website that explains and gives ratings to all these twitter apps: www.twittereye.com #7
- 49. #7
- 50. #7
- 51. #7
- 52. Twitter – Photo & Video Sharing #8
- 53. Twitter – Integrating with Facebook & LinkedIn #9 • Connect FB updates to Twitter • Connect LI updates to Twitter • Not sure if you want to connect all your tweets back to FB and LI – TMI!
- 54. Twitter – How Insurance Professionals Are Using It #10 • Search Twellow • Do a search on Twitter for latest real time tweets
- 55. “You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” NewsRadio, the 1990s TV show
Editor's Notes
- Highly interactive technology tools that leverage the human desire to interact with others Many to Many Used to be One to Many (email) Now: LinkedIn,FaceBook, Twitter, YouTube More efficient way to share info Free, easy, fun We become content producers Feeds creativity urge Competitive # connections, friends, followers New way for organizations to communicate with employees, patients, partners, and stakeholders Online communities that allow people to get information, opinions, solutions, and ratings directly from each other rather than from organizations Users spend more time on social media sites than email since February 2009 Facebook posted 69% / Twitter posted 45% increase in year-over-year gains in user activity Global traffic to social networking sites totaled 313,690 million visitors. The total minutes spent on social networks monthly saw a more than 100% increase over the same time last year, Average time per person spent on social networks to over 6 hours per month. 46% of American adult Internet users use a social media site like Facebook, LinkedIn or MySpace 65% of American teen Internet users use social media
- Launched February 2004 More than 400 million active users 50% of active users log on to Facebook daily Average user has 130 friends People spend > 500 billion minutes/ month on FB Average user creates 70 pieces of content / month More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Users create profiles / photos / lists of personal interests / contact info / other personal information. Communicating through private or public messages or a chat feature. Users create / join interest groups and "like pages" “Like” buttons spreading across internet User set their own privacy settings and choose who can see what parts of their profile. Need 25 fans to get vanity URL
- How To Violate Facebook Etiquette And Piss Off Your Friends Posted by Nick O'Neill on July 24th, 2009 10:51 AM Share48 Comments (57) As Facebook becomes a center for our personal communication there is an etiquette that has become standard. Over the past few months I’ve been talking with people about their experience with Facebook and the more people I speak to, the more that I learn there are a number of best practices when using the site. After talking to a lot of people, I’ve noticed that I break the rules daily so hopefully you don’t make the same mistakes I have. 1. Update Your Status About Mundane Activities It’s seriously great to know that you just pigged out on a half pound filet mignon but unless you are giving context to your experience, your friends probably don’t care. Status updates were not made to let your friends know about the fact that you are standing on an elevator, or even on a boat! If you’re going to take the time to enter your status, at least take the time to be a bit creative with it. While it may be cathartic to let people know about the horrendous service you just got, it really doesn’t provide much value, so just quit it! 2. Keep On Poking Away What the hell is a poke? I think we all know what it means to poke people. You are trying to flirt but if you keep it up, it shifts from funny to annoying. When was the last time that something positive came out of walking up to someone in a bar and beginning to poke them until they responded? If you can successfully turn a poke into a lasting relationship then you are truly a master of manipulation because most people would find it flat out annoying. On Facebook, poking wars can be fun at first but there’s an unspoken threshold that can be surpassed. Don’t surpass it if you don’t want to piss off your Facebook friends. 3. Sharing Your Quiz Results It’s great to know that you are destined to be a “True New Yorker”, but do all of your friends really need to hear about it? There are thousands of entertaining quizzes on Facebook but keep the entertainment to yourself rather than share the insignificant results with your friends. While you may be good in bed, do you really need a quiz to tell you that? Also, do your friends really want to know about the most private details of your life as described through quiz results? Probably not. 4. Invite Your Friends To Some Sort Of Battle There are tens of thousands of applications on Facebook and while there are plenty of games that are fun to play, not all of your friends are interested in joining you in a battle on Mafia Wars. Yeah, all those invites will quickly result in your friends removing you from their Facebook contacts. Don’t believe me? Keep on sending those Farm Town invites to all your friends and see what happens. Seriously, when you’re clicking on all your friends to invite them to the next game you are playing because you think it will boost your score. The only thing you’re going to end up accomplishing is annoying the hell out of your friends. 5. Reply To Broadcast Messages You’ve seen it before: one of your friends sends out a broadcast message to update their friends about an event and then suddenly a threaded conversation erupts. We know that you’ve probably been too busy to catch up with many of your friends recently but don’t take mass messages as the opportunity to reconnect. You’re flooding everybody’s inbox with information that isn’t relevant to them and it’s flat out annoying! 6. Tag Your Friends In Unattractive Photos Not everybody can look attractive from every angle but that doesn’t mean you should take this opportunity to highlight the angle that doesn’t work. Even worse is that you continue to tag everybody else that’s in the unattractive photo so that it can be circulated among all our friends. If you want to quickly damage your relationship, go find the most unattractive photo of your friend and tag them in it. Don’t be surprised when you end up unfriended for doing it! 7. Friend People Who Hated You In High School While this one isn’t going to damage your existing relationships, it’s just bad form. Remember those people that you hated back in high school? They were part of the inspiration behind becoming successful yet for some reason they now want to reconnect years later. Personally, I don’t really mind since I don’t have any unforgivable experiences but most people are not going to friend you after you put them through years of torture. If you were a jerk, don’t expect to become mister (or miss) popular now that we’ve all grown up. Are there any other Facebook etiquette tips that we’ve missed here? Update There have been angry readers in the comments and I think some people have misunderstood the purpose of this article. This article is partially my opinion and it is also intended for entertainment. Ultimately it’s up for you to decided where social boundaries exist in the digital world!
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- Get cell phone picof me in front of screen, Send MMS text to Twitpic: “Social Media presentaton at Azshrm” ADHD: Attention deficit hyperactivity disorder. ADHD is a problem with inattentiveness, over-activity, impulsivity, or a combination. For these problems to be diagnosed as ADHD, they must be out of the normal range for the child's age and development
- Twitter SEO can help you take one more step towards owning your online reputation. When people think of Twitter, they don’t usually think of it as a SEO or reputation management tool. Yet, when optimized correctly, a Twitter profile is yet one more URL that anyone can get to rank for their name. Here are 4 simple Twitter SEO tips to help your profile rank: 1. Optimize your title tag. Your Twitter title tag will be this formula: <Actual Name> (Username) on Twitter The key point here is my name. My actual name is written in my Twitter profile as ‘Matt Leonard’, so that’s how it appears in my title tag. I do not call myself ‘MJ Leonard’, ‘MattLeonard’ or ‘Matt_Leonard’. It’s very important to remember that if you’d like to rank for your name, just as with any form of SEO, use the correct anchor text. In this case, it’s your name. You can fix this by logging into your Twitter account and clicking ‘Settings’. From there, change your ‘Name’. Do not change your ‘Username’. 2. Optimize your meta description. Let me clarify, first, that meta description is not a true Google ranking factor. It does, however, insure that people get the impression you’d like them to have and help CTR, which is a ranking factor. What you may not realize, is that your Twitter ‘bio’, is actually your meta description. When I realized this, my ‘bio’ quickly changed from some fun-loving comments about cheeseburgers and chocolate to the more professional description you see above (which in no way infers that I will not give out even more tips in exchange for junk food). If you’d like to optimize this even more, talk about yourself in the 3rd person in your Twitter ‘bio’. You can get your name bolded in the meta description by doing so. I personally try to only talk about myself in the 1st person. You can fix this by logging into your Twitter account and clicking ‘Settings’. From there, change your ‘One Line Bio’. Note: Google will sometimes include your ‘Location’ in the snippet. So, depending on how seriously you take this, putting your location as ‘Planet Earth’ may not be as funny as you once thought. 3. Build ‘followers’, links and PageRank. Twitter will internally link your ‘followers’ to your profile. Higher PageRank ‘followers’ can give your page a boost as well. As always, you’ll pick up outside links naturally if you tweet high quality content just as you would with conventional SEO. Note: If you don’t already, the 3 links referenced above are all SEO greats to follow…. Lee Odden Chris Winfield Lyndon Antcliff 4. Link to your Twitter profile using your name as anchor text every now and then. Don’t just link to your blog. Throw in a link every so often pointed to your Twitter profile and share the wealth. Have you ever experimented with different ways to rank your Twitter profile? If so, what did you do and why? On a lighter note, are you as impressed with Yahoo Site Explorer as I am for picking out 3 great Tweeps in the above screenshot? Please share your Twitter SEO experiences in the ‘Comments’ below. Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates. Read more: http://www.searchenginejournal.com/twitter-seo-4-simple-tips-to-help-your-twitter-profile-rank/10981/#ixzz14kyahwZj