Brief history of social media

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Define social media
History and pre-history
The Big Four
Mobile
Hazards
Blogging
What’s New

Published in: Technology, Business

Brief history of social media

  1. 1. A Brief History of Social Media @JohnSharp LinkedIn.com/in/JohnSharp
  2. 2. Objectives  Define social media  Mobile  History and  Hazards pre-history  The Big Four  Blogging  What’s New
  3. 3. There are two kinds of people in the world… Those who think there are two kinds of people and those who don’t
  4. 4. There are two kinds of people in the world… People who tell computers what to do, and people who are told by computers what to do.
  5. 5. There are two kinds of people in the world… People who know social media and those who don’t.
  6. 6. Social Media Defined  the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks  Based on Web 2.0 technologies  User generated content, personal profile, tagging, connect to others
  7. 7. Social Media Explained  Twitter – I’m eating a #donut  Facebook – I like donuts  Foursqure – this is where I eat donuts  Instagram – here is a vintage photo of my donut  YouTube – here I am eating a donut  LinkedIn – my skills include eating a donut  Pinterest – Here’s a donut recipe  Spotify – listening to “Donuts”  G+ - I am a Google employee who eats donuts
  8. 8. Pre-History Before Social Media  Message boards, bulletin boards, discussion groups  Early in the Internet age – early 1990s  AOL chat rooms  Patients already looking for help online  ACOR – Association of Cancer Online Resources  MedHelp – questions answered by physicians
  9. 9. Framework of Social Media  Identity  Presence  Conversations  Relationships  Sharing  Reputation  Groups
  10. 10. Evolution of the Big Four
  11. 11. Social Media Timeline Friendster 2002 MySpace 2003 LinkedIn 2003 Facebook 2004 Twitter 2006
  12. 12. Facebook’s Road to World Dominance  By June 2004, 30 campuses, 150,000 users  How it overwhelmed MySpace, passed it in 2009, kept growing  2011 – hosting over 100 billion photos  2012 – purchases Instagram  Reaching 1 billion users  http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-historyfacebook-infographic
  13. 13. Why are cat videos so popular?  YouTube History  2006 - YouTube was one of the fastest growing sites on the Web  October 2006 – purchased by Google  2007 - 2009 – hosted content for an increasing number of news and movie studios and government  2012 – 800 million users per month
  14. 14. Their Tweeting Behind Your Back How Twitter became a social phenomenon  2007 Became its own company, introduced at SXSW – 60,000 tweets per day  2010 – 100 million tweets per day  Celebrities popularize, sporting events  2012 - 200 million monthly active users  Companies create accounts, customers question poor service and generate “churn”
  15. 15. Let me give you my business card  LinkedIn transforms business relationships – online rolodex, resume, job history, job search  Launched 2003 as a trusted way to connect professionals  2006 – public profiles, recommendations, people you may know  2008 - goes global  2010 – 90 million members  Now – 225 million – mobile, more extensive profiles, groups
  16. 16. Blogging Platforms
  17. 17. Socially Mobile How smart phones exploded Social Media  Social and mobile – Facebook check-ins  Photos of where I am posted instantly Instagram  Location - FourSquare
  18. 18. Don’t be a fool or be fooled  Social Media Privacy Settings  Can be a moving target  Twitter – most open, public  Facebook – can limit photos and postings to Friends only  Don’t have to accept linking to others  YouTube videos – can keep private and share selectively  Clicking on a posting does not raise money or create social change
  19. 19. Cyber bullying and Other hazards of social media  Reputation threats – circulating photos, revenge websites, negative reviews  The photo you can’t remove from social media  Protecting an organization’s reputation  Deleting negative comments  Taking the offensive – building a positive reputation
  20. 20. What’s New in Social Media?  SlideShare
  21. 21. What’s New in Social Media
  22. 22. What’s new
  23. 23. What’s New
  24. 24. What’s New
  25. 25. What’s New 6 second videos for sharing
  26. 26. Social Media is here to stay  But that doesn’t mean some won’t fail  Effective platforms for communication if understood and used effectively  Crowdsourcing defined
  27. 27. Practice of obtaining needed - services, - ideas, or - content by soliciting contributions from an online community
  28. 28. Crowdfunding  Type of crowdsourcing to raise funds  Popular platform – Kickstarter  Now in healthcare – MedStartr  Usually a limited amount of time to raise the funds  Integrates other social media like Twitter to raise awareness
  29. 29. Objectives  Define social media  Mobile  History and pre-  Hazards history  The Big Four  Blogging  What’s New
  30. 30. It’s a wrap

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