A Brief History of
Social Media
@JohnSharp
LinkedIn.com/in/JohnSharp
Objectives
Define social media
Mobile
History and
Hazards
pre-history
The Big Four
Blogging
What’s New
There are two kinds of people
in the world…
Those who think there are two kinds of
people and those who don’t
There are two kinds of people
in the world…
People who tell computers what to do,
and people who are told by computers
what to do.
There are two kinds of people
in the world…
People who know social media and
those who don’t.
Social Media Defined
the means of interactions among people in which they
create, share, and/or exchange information and ideas
in virtual communities and networks
Based on Web 2.0 technologies
User generated content, personal profile, tagging,
connect to others
Social Media Explained
Twitter – I’m eating a #donut
Facebook – I like donuts
Foursqure – this is where I eat donuts
Instagram – here is a vintage photo of my donut
YouTube – here I am eating a donut
LinkedIn – my skills include eating a donut
Pinterest – Here’s a donut recipe
Spotify – listening to “Donuts”
G+ - I am a Google employee who eats donuts
Pre-History
Before Social Media
Message boards, bulletin boards, discussion
groups
Early in the Internet age – early 1990s
AOL chat rooms
Patients already looking for help online
ACOR – Association of Cancer Online Resources
MedHelp – questions answered by physicians
Framework of Social Media
Identity
Presence
Conversations Relationships
Sharing
Reputation
Groups
Facebook’s Road to
World Dominance
By June 2004, 30 campuses, 150,000 users
How it overwhelmed MySpace, passed it in 2009, kept
growing
2011 – hosting over 100 billion photos
2012 – purchases Instagram
Reaching 1 billion users
http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-historyfacebook-infographic
Why are cat videos so
popular?
YouTube History
2006 - YouTube was one of
the fastest growing sites on
the Web
October 2006 – purchased by
Google
2007 - 2009 – hosted content
for an increasing number of
news and movie studios and
government
2012 – 800 million users per
month
Their Tweeting
Behind Your Back
How Twitter became a social phenomenon
2007 Became its own company, introduced at SXSW –
60,000 tweets per day
2010 – 100 million tweets per day
Celebrities popularize, sporting events
2012 - 200 million monthly active users
Companies create accounts, customers question poor
service and generate “churn”
Let me give you my business
card
LinkedIn transforms business relationships – online rolodex,
resume, job history, job search
Launched 2003 as a trusted way to connect professionals
2006 – public profiles, recommendations, people you may
know
2008 - goes global
2010 – 90 million members
Now – 225 million – mobile, more extensive profiles, groups
Socially Mobile
How smart phones exploded
Social Media
Social and mobile
– Facebook check-ins
Photos of where I am posted instantly Instagram
Location - FourSquare
Don’t be a fool or be fooled
Social Media Privacy Settings
Can be a moving target
Twitter – most open, public
Facebook – can limit photos and postings
to Friends only
Don’t have to accept linking to others
YouTube videos – can keep private and share
selectively
Clicking on a posting does not raise money or create
social change
Cyber bullying and Other
hazards of social media
Reputation threats – circulating photos, revenge
websites, negative reviews
The photo you can’t remove from social media
Protecting an organization’s reputation
Deleting negative
comments
Taking the offensive –
building a positive
reputation
Social Media is here to stay
But that doesn’t mean some won’t fail
Effective platforms for communication if understood
and used effectively
Crowdsourcing defined
Practice of obtaining needed
- services,
- ideas, or
- content
by soliciting contributions
from an online community
Crowdfunding
Type of crowdsourcing to raise funds
Popular platform – Kickstarter
Now in healthcare – MedStartr
Usually a limited amount of time to raise the funds
Integrates other social media like Twitter to raise
awareness
Objectives
Define social media
Mobile
History and pre-
Hazards
history
The Big Four
Blogging
What’s New