Building Your Whuffie


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This session, presented at a NACA Northeast Workshop in January 2010, and was geared towards students and professionals who work in Student Activities, Unions and Campus Centers in Higher Education who wanted to learn more about Social Media Integration and how to build their online reputations by connecting with their students.

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  • Media RevolutionsPrinting Press – 400 years ago (1400’s) – Turned Europe upside downTwo Way Conversation – Slow text based conversation, then real time phone based – 200 years ago150 years ago – Recorded Media encoded in physical objects – 150 years agoHarnessing of electromagnetic spectrum – sound and images – 100 years agoConversations to groupsGroups to Conversations1:1 or broadcasting the same message to a large group of peopleThen the Internet came along!Native support for groups and conversation at the same time. Many to many patternMode of carriage for ALL forms of communication. Site of coordination of efforts.Now all consumers are also producers.
  • Building Your Brand:Completely Fill Out Your Profile (including who manages these pages) Make sure all three of these outlets are connected, through graphics, common language, themes etc. Get the same name for all your Facebook and Twitter pages (/BSCCampusCenter) and make sure you can use it in Status Updates
  • Building Your Whuffie

    1. 1. Building Your Whuffie<br />Presented by: <br />Ed Cabellon, Bridgewater State College<br />@EdCabellon<br />#NACAwksp<br />
    2. 2. Learning Outcomes<br />What “Whuffie” Is and <br />Why It’s Important That <br />You Build It<br />Differences Types of Social Media Tools<br />Best Practices<br />
    3. 3. What else do you want to learn today?<br />
    4. 4.
    5. 5.
    6. 6. Video Uploading / Sharing Service – Over 1Mil Hits a day<br />Informational Network limited by 140 Character messages<br />Professional Networking Site / Online Resume<br />Social Bookmarking Sharing<br />Blogger, WordPress, Posterous<br />Top Social Networking Site<br />Over 300M Users<br />
    7. 7.
    8. 8. Best Practices<br />#1: Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!)<br />User Pages:<br /><ul><li> Just like the page that is of you right now on FB
    9. 9. Used to connect with people that you know
    10. 10. You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
    11. 11. Is this a proper reflection of you IRL? </li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!)<br />Group Pages:<br /><ul><li> Used to connect people of a particular group or cause
    12. 12. More private than a Fan Page, more “internal” communication among group members.
    13. 13. Not searchable through Google or other search engines.</li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. Difference between Facebook FAN, Group, and User Pages!)<br />Fan Pages:<br /><ul><li> Dedicated to a “Brand” or “Business”
    14. 14. Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
    15. 15. Send out “status updates” easier, shows up on Fan’s News Feed
    16. 16. Engage your fans with relative posts and information!
    17. 17. Don’t get caught up in #’s, care about your Insight Scores!</li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. How to Build Your Twitter Page)<br /><ul><li> Create a personal Twitter page first and use it for a few weeks, including adding a picture, website, and bio about yourself.
    18. 18. Follow friends and those who share similar interests. Participate in the conversation!
    19. 19. Find time every day to send out a few Tweets.
    20. 20. Tell people on other Social Networks like Facebook that you are on Twitter!
    21. 21. Don’t get caught up in the number of followers you have.</li></li></ul><li>Best Practices<br />#1: Know How to Use the Technology!<br />(ex. How to Build Your LinkedIn Page)<br /><ul><li> Create a personal LinkedIn page, that reflects your current and past work experience.
    22. 22. Connect with Groups on LinkedIn that reflect your work and education (e.g. Alumni, Organizations, etc.)
    23. 23. Be a reference and earn references!
    24. 24. More than 8.5 million experienced professionals from around the world representing 130 industries are on LinkedIn. It makes sense to connect with these folks!</li></li></ul><li>Best Practices<br />#2: Build Your BRAND<br /><ul><li>Brand your URL’s for Facebook, Twitter, and LinkedIn to all use the same “Usernames”
    25. 25. Use similar images (and avatars) and color schemes.
    26. 26. Tie all three together by citing your links on all your websites. Ask for the information on standard forms as optional information.
    27. 27. What do you contribute to the online conversation?</li></li></ul><li>Best Practices<br />#3: Turn the “Bullhorn” Around<br />Are you an ACTIVE CONTRIBUTOR?<br />Or is it still a 1 WAY Conversation?<br />
    28. 28. Other Pieces of Advice<br />- “Retweet” (RT) when you read a Tweet that you like.<br />- Create “Lists” in Twitter of those you Follow and share those lists with<br />others!<br />- Respond to every “@” and Direct Message!<br />- If you read Blogs, post comments!!!<br />- Try third party software like “TweetDeck” to manage all your Social Media<br />- Create “Lists” in Facebook of all your Friends<br />- Respond to every comment and post on your wall or other walls<br />- Use the new “@” command to connect brands, events, and people together!<br />Above all else: <br />Be an Active Contributor<br />Use the Media Properly: Listen First, Share Second<br />Be the Bridge That Connects People<br />
    29. 29. References:<br />SLIDE 1:<br />SLIDE 2:<br />SLIDE 3:<br />SLIDE 4:<br /><br /><br /><br /><br /><br /><br /><br /><br />(adapted from Clay Shirky’s TED Talk:<br />SLIDE 5:<br /><br /><br /><br /><br /><br />SLIDE 6:<br />
    30. 30. Building Your Whuffie<br />Presented by: <br />Ed Cabellon, <br />Bridgewater State College<br />@EdCabellon<br />#NACAwksp<br />