Using Social Media To Land A Job 1.12.10


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Using Social Media To Land A Job 1.12.10

  1. 1. Using Social Media to Land a Job Elena Perri January 12, 2010
  2. 2. My Background <ul><li>20 years as a professional communicator </li></ul><ul><li>Currently working as a communications specialist for the Sisters of Mercy, Mid-Atlantic Community in Merion. </li></ul><ul><li>Serve on the board of my professional association, IABC Philadelphia. </li></ul><ul><li>Member of Sacred Heart Parish for nine years. </li></ul>
  3. 3. <ul><li>In recent years, social media has made its mark as a “game changer,” not only in the marketing and communications professions, but in the news media, politics and certainly in the way people connect with one another. </li></ul>
  4. 4. What is Social Media? A set of online tools you can use to communicate with friends, family, colleagues, and even potential employers.
  5. 5. Most Popular Social Media Tools <ul><li>Facebook, MySpace </li></ul><ul><li>Linked In </li></ul><ul><li>Twitter </li></ul><ul><li>You Tube </li></ul>
  6. 6. Stats on Social Media <ul><li>Facebook </li></ul><ul><li>More than 350 million active users </li></ul><ul><li>If Facebook were a country, it would be the third largest in the world. </li></ul><ul><li>Myspace </li></ul><ul><li>More than 55,555,800 million active users </li></ul>
  7. 7. Stats on Social Media <ul><li>LinkedIn </li></ul><ul><li>53.6 million users </li></ul><ul><li>Twitter </li></ul><ul><li>2008: 6 million (3.8% of all adult internet users) 2009: 18 million (11.1%) 2010: 26 million (15.5%) </li></ul>
  8. 8. Stats on Social Media <ul><li>YouTube </li></ul><ul><li>70,000,000 – number of total videos on YouTube  </li></ul><ul><li>(March 2008) </li></ul><ul><li>200,000 – number of video publishers on YouTube (March 2008) </li></ul><ul><li>100,000,000 – number of YouTube videos viewed per day (this stat from 2006) </li></ul><ul><li>112,486,327 – number of views the most viewed video on YouTube has (January, 2009) </li></ul><ul><li>2 minutes 46.17 seconds – average length of video </li></ul>
  9. 9. Why use Social Media? <ul><li>It’s free. (Free is a good thing, right?) </li></ul><ul><li>It’s fast. (You can connect instantly with people, and you can do it from your computer or mobile phone.) </li></ul><ul><li>It’s a way to differentiate yourself from other job hunters (stand out in a crowd rather than getting lost in a crowd). </li></ul><ul><li>Show future employers you know how to use social media tools and that you keep up with the latest technology trends. </li></ul><ul><li>Most importantly, it could help you land your next job.  </li></ul>
  10. 10. Facebook <ul><li>It’s a way to connect or reconnect with friends, classmates, former co-workers. </li></ul><ul><li>You can send direct messages to people through Facebook. </li></ul><ul><li>Not as professional as LinkedIn, but it’s another way to connect with people. </li></ul>
  11. 11. Tips on using Facebook to land a job (from Ehow site): <ul><li>You can modify your profile so that it reads like a resume. List your education , former employers, and volunteer organizations you have worked for. </li></ul><ul><li>Remove all your personal photos and replace them with ones that highlight your accomplishments. Upload photos of yourself volunteering will also lend to your credibility and character. Add concise captions to all your photographs . </li></ul><ul><li>Read over your Facebook profile to check for spelling errors. Expect that the employer of the job you want will be reading your profile. You want your profile to highlight your assets and project an accurate representation of yourself. Your Facebook profile should be professional, informative, and well-written to optimize the chances of getting the job you want. </li></ul>
  12. 12. Some other suggestions for using Facebook <ul><li>You can find Facebook groups that may be helpful in your job search. For example, CNN Money has a Hired Facebook page, which has job search tips and career related information ( http:// ). </li></ul><ul><li>Write a short description about the type of job you’re looking for on your Facebook wall. </li></ul><ul><li>Post updates about your job search. (Landed an interview with Aramark today. Looking for a contact at United Way. Send me a message if you know someone who works there. Preparing for job interview at Pfizer.) </li></ul><ul><li>Be careful about what type of photos you’re tagged in, especially if they’re unprofessional. You can untag yourself from these photos. </li></ul>
  13. 13. LinkedIn <ul><li>It’s a professional social media tool to connect with recruiters, colleagues, classmates, former co-workers and friends. </li></ul><ul><li>You can research organizations. </li></ul><ul><li>You can research people who work within various organizations. </li></ul><ul><li>You can search for jobs. </li></ul><ul><li>You can send direct messages to people on Linked In. </li></ul><ul><li>You can now link your LinkedIn account and Twitter. </li></ul>
  14. 14. YouTube <ul><li>You can create a professional video resume and upload it on You Tube, Facebook, Twitter. </li></ul><ul><li> is another site where you can upload your resume, professional photo or video resume for free. </li></ul><ul><li>The goal with video resumes (and other social media tools) is to create more of a Web presence for yourself. You can Google yourself and see what pops up in the search engine. </li></ul>
  15. 15. What is Twitter used for? <ul><li>Sharing information – everything from what a person is doing to links to articles about current events and trends, companies, sports, celebrities, etc. </li></ul><ul><li>Businesses use it to market their products, advertise sales, share news and events, and connect directly with customers. Some companies like Comcast and Best Buy have employees using Twitter for customer service. </li></ul>
  16. 16. What is Twitter used for? <ul><li>Entrepreneurs use it to promote their businesses and share industry related information. </li></ul><ul><li>Non-profit organizations like the Red Cross and Catholic Relief Services use Twitter (and other SM tools) to promote their causes and solicit donations. </li></ul>
  17. 17. What can you use Twitter for? <ul><li>Research – learning more about companies and employees of companies, job opportunities, job search tips, etc. </li></ul><ul><li>Connecting with recruiters and people who can help you get hired. </li></ul><ul><li>Sending your resume and/or cover letter to potential employers. </li></ul><ul><li>Sharing helpful information with others. </li></ul>
  18. 18. How to get started on Twitter <ul><li>Set up an account </li></ul><ul><li>Create an “avatar” or profile photo </li></ul><ul><li>Fill out your profile/bio </li></ul><ul><li>Start following people, companies or organizations – use Find People to search for who you want to follow. </li></ul>
  19. 21. Facts about Twitter <ul><li>You can direct message anyone who is following you. (Only 140 characters allowed in your direct message.) </li></ul><ul><li>You can click on the reply button and respond to anyone you follow on Twitter. There is a reply button to the right of every tweet you receive. (Only 140 characters in your reply.) </li></ul><ul><li>You can retweet (forward) anything you receive via Twitter. There is a retweet button to the right of every tweet you receive. </li></ul><ul><li>One important note. Your tweets can be seen by anyone so think before you send a tweet. </li></ul>
  20. 22. If you use Twitter, you need to know about these sites: <ul><li> shortens long Web site addresses) </li></ul><ul><li> (another URL shortening site) </li></ul><ul><li> (article with other URL shortening sites) </li></ul>
  21. 23. Twitter Etiquette <ul><li>Be helpful. </li></ul><ul><li>Be yourself. </li></ul><ul><li>It’s better to send more time promoting others rather than yourself. The 80/20 rule applies here. </li></ul><ul><li>Quality is better than quantity. </li></ul>
  22. 24. After you create your Twitter account... <ul><li>Dive right in and start following people and see what people are talking about in the Twittersphere. (There’s lots of lingo to learn on Twitter.) </li></ul><ul><li>It’s best to get a sense of what is being discussed before replying to tweets or sending them yourself. </li></ul>
  23. 25. Managing your Twitter account <ul><li>These services help you organize and manage your Twitter account on your computer or mobile phone. </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Hootsuite </li></ul><ul><li>Seesmic </li></ul><ul><li>Tweepler </li></ul><ul><li>Tweepular </li></ul><ul><li>Socialtoo </li></ul>
  24. 26. Important question: <ul><li>Should you link social media sites (Facebook/LinkedIn and Twitter)? </li></ul><ul><li>Personal decision that you need to consider when using social media. </li></ul>
  25. 27. Sites to search for Blogs <ul><li> – blog directory </li></ul><ul><li> – the Internet’s magazine rack. </li></ul><ul><li> – search by topic. </li></ul><ul><li>http:// / - find bloggers by what they tweet about. </li></ul><ul><li> – search by topic. </li></ul>
  26. 28. Twitter-related sites: <ul><li>http:// / (like a Twitter Yellow Pages) </li></ul><ul><li> (how-to articles about using Twitter) </li></ul><ul><li> (find other Twitter users just like you) </li></ul><ul><li> (job search engine) </li></ul><ul><li> (a blog run by Twitter) </li></ul><ul><li> (a global job site on Twitter) </li></ul>
  27. 29. Job Hunting Blogs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  28. 30. To learn more about social media and job hunting with social media <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  29. 31. <ul><li>Questions??? </li></ul>
  30. 32. My contact information <ul><li>E-mail: [email_address] </li></ul><ul><li>Twitter: elenaperri </li></ul><ul><li>LinkedIn: http:// </li></ul><ul><li>Facebook: Elena Bucciarelli Perri </li></ul><ul><li> </li></ul>