This document discusses how organizations can use Facebook and Twitter as part of their marketing strategy. It provides an overview of key facts about Facebook and Twitter, such as the large number of users and time spent on Facebook. It explains how organizations can create a Facebook page or Twitter account to share information and build their reputation. Tips are given for how to use hashtags, search functions and location data to conduct market research on Twitter. The document concludes by explaining how to set up and measure the effectiveness of Facebook and Twitter profiles and pages.

1. Facebook & Twitter for Your Center Amelia BirdsallNYS SBDC Staff Training May 14, 2009

2. What is Web 2.0?2nd generation of the internet1st = push2nd = push & pullSocial web & interactive media

3. Facebook:- More than 200 million users- More than 3.5 billion minutes are spent on Facebook each day (worldwide) -More than 4 million users become fans of Pages each day (facebook.com)Twitter:- 4 to 5 million users- 5 to10 thousand new accounts each day(State of the Twittersphere Q4 2008)

4. Twitter“Microblogging” – 140 characters or lessWhen blogging met text messaging Answers the question, “What are you doing?”Better question? – “What’s important to you?”

5. Twitter web interface

7. Add a Twitter feed to HTML site

8. Network & build reputationReply to others’ messages @reply is a public message sent from one person to another Direct messages are private messages sent from one Twitter person to another (only to someone who follows you)“ReTweet”Spread the message: use RT@username to repost a message they wrote

10. Market researchUse twitter search engines to find out what people are saying, http://search.twitter.com

11. Tips for searching:Use quotes around keywords to search for a phrase, or use standard operators like OR to search for either search term, or use the minus sign to exclude a term The # symbol is used to define the topic words in a post. Search using a # symbol to find entries on that subject. Use smile or frown emoticons to search for messages that include those (or variations on) those emoticons or reflect those feelingsSearch for messages coming from a specific location. Combine a keyword with near:“city name”

18. FacebookMore social social networking

19. Why Facebook?

20. Your customers are here (more often than checking email)

21. Another free web location to post information about what you do

22. Can integrate other tools

25. Fan Page  Public Profiles

32. Is it working for me?How do I measure? Analytics Use your gut

33. How To

34. www.facebook.com

35. www.facebook.comPersonal account

36. www.facebook.comPersonal accountBusiness account

42. www.twitter.comLog in to NYS SBDC account(email Amelia for log in info)Share upcoming events, news items, links