Wanna learn more about Facebook for your business? • Why do people share? • Latest FB Statistics. • What's the value of a "Fan" • What happens after you click "like" • "Edge Rank" What is it, and why you need to care.
Facebook glossary Profile = Your
page, contains info, photos, videos, and list of your friends, or whatever else you choose to include. Post = Message of 420 characters or less. Wall = Where you & friends post to your profile. ‘like’= Button used to indicate appreciation, affiliation, or acknowledgement without having to add comment. News Feed = Continuous stream of updates. Fan Gate = Page requiring a ‘like’ in order to gain further value, content, of information. @marcusnelson #fbclass
Edge Rank is Facebook’s algorithm
Ranks on relevancy Shows 3-5 most interesting posts (FB randomizes it slightly so it doesn’t seem so stalkerish) Most fans NEVER see your status updates @marcusnelson #fbclass
How does Edge Rank work?
Time decay – as time passes, stories lose points Affinity score – comments & likes add points my comments are worth more than my friends comments are worth more than non-friend comments The native “Edge” score – eg, photos have a default score that’s different than text @marcusnelson #fbclass
Can’t SPAM it as hard
as you may try EdgeRank is between an object and a user – unlike SEO, EdgeRank score is different for each user No such thing as generic “Edge Rank score” – the architecture of the algorithm makes it impossible Real-time score – competes with everything in newsfeed… as long as a status update is in the top 3-7 posts, you’ll probably be shown until time decay reduces points OR other posts push you out Note: Mobile uses “Most Recent” which makes up 30% of users @marcusnelson #fbclass
You CAN optimize your content
Posting time – Saturday mornings are best Content – Does it connect with people. Format (text/photo/video/link) – Video/photo works best Localization – Target “become-a-fan” ad campaigns at friends of your fans @marcusnelson #fbclass
Kraig’s points for discussion
FB platform FB connect, what’s "login w/ FB", why do people use it What are social plugins.... How are companies (that are not publishers like zynga) managing a brand and presence on FB? what are best practices? @marcusnelson #fbclass
Sources University of Pennsylvania
http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/ index.html?inline=nyt-org Jeff Widman of http://pagelever.com 12 Awesome Facebook Stats, Charts & Graphs http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs Science of Facebook Marketing by Dan Zarrella http://www.slideshare.net/HubSpot/science-of-facebook-marketing-by-dan-zarrella @marcusnelson #fbclass