Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social 101 Facebook

Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Login to see the comments

Social 101 Facebook

  1. Facebook!Social 101 ClassMarcus NelsonDirector of Social Media
  2. O hai. @marcusnelson Director of Social Media @marcusnelson #fbclass
  3. Today’s Agenda   Why do people share?   Facebook is big   The basics   Fan pages   Fans equal value   Edge Rank   Social plugins   Q&A @marcusnelson #fbclass
  4. Why do people share @marcusnelson #fbclass
  5. Motivations for sharingsource: @marcusnelson #fbclass
  6. @marcusnelson #fbclass
  7. In other words… @marcusnelson #fbclass
  8. Facebook is big @marcusnelson #fbclass
  9. @marcusnelson #fbclass
  10. @marcusnelson #fbclass
  11. @marcusnelson #fbclass
  12. @marcusnelson #fbclass
  13. Facebook is consuming people’s time @marcusnelson #fbclass
  14. Facebook is the largest login provider @marcusnelson #fbclass
  15. The basics@marcusnelson #fbclass
  16. Facebook glossary Profile = Your page, contains info, photos, videos, and list of your friends, or whatever else you choose to include. Post = Message of 420 characters or less. Wall = Where you & friends post to your profile. ‘like’= Button used to indicate appreciation, affiliation, or acknowledgement without having to add comment. News Feed = Continuous stream of updates. Fan Gate = Page requiring a ‘like’ in order to gain further value, content, of information. @marcusnelson #fbclass
  17. What does ‘like’ actually do Replaces the old “Become a Fan” Replaces “Share” by auto-posting to your wall @marcusnelson #fbclass
  18. Fan Pages@marcusnelson #fbclass
  19. @marcusnelson #fbclass
  20. @marcusnelson #fbclass
  21. @marcusnelson #fbclass
  22. Harsh truth… @marcusnelson #fbclass
  23. So what’s the value? @marcusnelson #fbclass
  24. Source: @marcusnelson #fbclass
  25. Fans equal value @marcusnelson #fbclass
  26. Start by making them fans @marcusnelson #fbclass
  27. This is why we need the ‘like’ Getting posts into the newsfeed is critical to building impressions @marcusnelson #fbclass
  28. Source: @marcusnelson #fbclass
  29. @marcusnelson #fbclass
  30. Edge Rank@marcusnelson #fbclass
  31. @marcusnelson #fbclass
  32. Edge Rank is Facebook’s algorithm Ranks on relevancy Shows 3-5 most interesting posts (FB randomizes it slightly so it doesn’t seem so stalkerish) Most fans NEVER see your status updates @marcusnelson #fbclass
  33. How does Edge Rank work? Time decay – as time passes, stories lose points Affinity score – comments & likes add points my comments are worth more than my friends comments are worth more than non-friend comments The native “Edge” score – eg, photos have a default score that’s different than text @marcusnelson #fbclass
  34. Can’t SPAM it as hard as you may try EdgeRank is between an object and a user – unlike SEO, EdgeRank score is different for each user No such thing as generic “Edge Rank score” – the architecture of the algorithm makes it impossible Real-time score – competes with everything in newsfeed… as long as a status update is in the top 3-7 posts, you’ll probably be shown until time decay reduces points OR other posts push you out Note: Mobile uses “Most Recent” which makes up 30% of users @marcusnelson #fbclass
  35. You CAN optimize your content Posting time – Saturday mornings are best Content – Does it connect with people. Format (text/photo/video/link) – Video/photo works best Localization – Target “become-a-fan” ad campaigns at friends of your fans @marcusnelson #fbclass
  36. Optimal days to post @marcusnelson #fbclass
  37. Readability — speak in simple language @marcusnelson #fbclass
  38. Linguistic content — sex sells! @marcusnelson #fbclass
  39. Most sharable words @marcusnelson #fbclass
  40. Least sharable words @marcusnelson #fbclass
  41. Video performs better on Facebook @marcusnelson #fbclass
  42. @marcusnelson #fbclass
  43. @marcusnelson #fbclass
  44. Social Plugins@marcusnelson #fbclass
  45. Like button @marcusnelson #fbclass
  46. Send button @marcusnelson #fbclass
  47. Comments @marcusnelson #fbclass
  48. Activity feed @marcusnelson #fbclass
  49. Recommendations @marcusnelson #fbclass
  50. Like box @marcusnelson #fbclass
  51. Login button @marcusnelson #fbclass
  52. Registration @marcusnelson #fbclass
  53. Live stream @marcusnelson #fbclass
  54. Q&A@marcusnelson #fbclass
  55. Kraig’s points for discussion   FB platform   FB connect, what’s "login w/ FB", why do people use it   What are social plugins....   How are companies (that are not publishers like zynga) managing a brand and presence on FB?   what are best practices? @marcusnelson #fbclass
  56. Thank you@marcusnelson #fbclass
  57. Sources   University of Pennsylvania index.html?inline=nyt-org   Jeff Widman of   12 Awesome Facebook Stats, Charts & Graphs   Science of Facebook Marketing by Dan Zarrella @marcusnelson #fbclass