1. Questionnaire Results
•
As part of my primary research I had to
create a questionnaire along with my group.
We had to include the use of both qualitative
and quantitive questions in the questionnaire.
We decided to create 10 questions because
we felt that any less would mean we would
not have a sufficient amount of data and any
more would mean that we could loose the
interest of our intended demographic as it
would be too long. Our intended
demographic was both Males and Females
between the ages of 15 - 30 so in essence
young people. Due tot he circumstances we
gave out the questionnaire to individuals
around college.
Amirah.I.Sharif

2. Age Range
From this chart we can see that the
majority of people we asked were
between the ages of 16 - 20. This
meant that our questionnaire got
most of its results from the younger
generation. We wanted our
demographic to range between the
ages of about 16 - 30, so this shows
that we did not get enough views of
a variety of ages therefore our
questionnaire results will not show
the views of a wide demographic and
will biased.
Amirah.I.Sharif

3. Gender
For our questionnaire we asked a total
of 20 people, from the results we can
see that 13 of those people were Male
and 7 were Female. When we planned
our questionnaire we wanted to get an
equal amount of both Males and
Females so our results were
considered equal. Although when giving
our our questionnaire around college
we found that there were more Males
around rather than Females which
affected the answers we would receive
and our results. So this made the
results unequal as our video is aimed at
both Males and Females.
Amirah.I.Sharif

4. What is your preferred genre of music ?
We wanted to ask this question because
we wanted to see what genre of music was
the most popular, we also wanted to see if
any people named a genre that we were
unfamiliar with, so we could research more
videos to then gain ideas for our own
video. We found that people had very
diverse tastes in music and that not
everyone had one particular genre that they
liked as some had many. We also found
out that the most popular genre was HipHop which was what we expected.
Amirah.I.Sharif

5. What style of video do you prefer?
We decided that this question should be a
quantitive question so we decided to make it
multiple choice we asked whether the audience
preferred: narrative, performance or animations
styles of video. From the results we found that a
majority of people in particular 11 of the 20
people we asked preferred a performance style
video and 6 out of the 20 people we asked
preferred a narrative style music video. We
also received back a sheet were someone had
added their own choice and noted that they
liked the montage style music videos. After
receiving this sheet we realized we had made
and error in the question and had forgot to add
on the montage choice.
Amirah.I.Sharif

6. Would you expect to see the artist in the music video?
Amirah.I.Sharif
This was another one of the quantitive questions
we asked. When forming ideas for our video we
were having a dilemma on whether or not we
wanted the artist we would be using to appear
in the video. We thought that the best way to
figure this out would be to ask the audience and
see what they thought as they would be the
consumers of our product so we would have to
listen to what they want in order to have a
successful music video. Once I analyzed the
results it was clear to see that including the
artist in the video was necessary as 85% of the
people we asked had said Yes. After looking at
the results we all agreed as a group to feature
the artist in the video.

7. How long do you suppose a music
video should last?
After asking a few quantitive questions we
focused on asking some qualitative questions.
Rather than having this question as a multiple
choice question we decided to leave a space so
the audience could write down whatever time
they wanted. The reason we asked this question
was because when discussing this matter as a
group we all had a difference of opinion on how
long a music video should be. Some of us said it
should be kept short and be around 3 minutes
while others said depending on the style, it
should be around 7 minutes if it was more like a
short film. So after asking what their preferred
style of music video was we also thought it would
be good to ask how long they think a video
should be so we could look at what they
answered for the two questions then come to a
conclusion. As you can see from the chart they
all answered with various times, but the majority
of people said that a music video should be either
3-4 minutes long and 4 minutes long, which was
more or less the same.
Amirah.I.Sharif

8. Would you like a music video that contains special effects?
Amirah.I.Sharif
After researching some videos we found that the use of
special effects was not that common in music videos. When
we did come across videos that contained special effects
the effects used were regarded as complex and looked very
professional. This made us quite unsure on whether we
would use them as they had to be done right in way for
them to look professional. After using Final Cut Pro we
were familiar with some of the effects we could add on to
our video so we wanted to see whether the audience liked
the use of them and if they were unsure, then what made
them unsure. We found that a majority of people
answered saying ‘Maybe’ we also asked them to include
reasons why they chose this answer. The following are
some of the reasons they put down; Depends on the genre,
depends on how they are used, makes the video more
interesting, it can be boring and it depends on the message
your are trying to focus on. This showed us that when
using effects we have to be careful and use them when
needed and take our genre into consideration.

9. What themes do you like in a music video?
After getting the results back we found
that a majority of people in particular 9
out of 20 people preferred an action
theme for a music video. 2 people
answered saying they preferred ‘other’
but they did not enclose what the
other type was. From this I learnt that
there should have been a space to
comment on what the other theme
they preferred was, so we could get
some more data that would help us
when making our video and so we
could also have more to research.
Amirah.I.Sharif

10. Give an example of a music video that
inspires you and why?
We decided to keep this question open as we wanted everyone
to explain what it was about the video that inspired them and
so that they had the opportunity to go into detail. When we got
the questionnaires back we found that a majority of people had
not gone into detail but they had given a reason to why the
video they choose inspired them. One of the answers was
Drake - Started From The Bottom because it inspired the
individual to do well and achieve their goals. Another person
answered Chase and Status - Time because it had a good
narrative. Even though we did not get a lengthy explanation we
still got a good idea of what people can get from music videos
and how they affect them. Asking this question made me and
my group think more about the moral (message) of the video
and what we wanted ours to be or if we wanted one at all.
More so than the rest of the questions we asked this question
in particular people had left blank, when asking why they left it
blanked they said they did not understand what we meant by
inspire.
Amirah.I.Sharif

11. Do you expect the style of video to match to match the type of song
and why?
13 out of 20 people said that they did not really expect
the style of the video to match the type of song. Some
of the reason being: it depends on the song and that it
does not really matter. When contemplating putting
this question in the questionnaire we all thought it was
obvious that people would expect them to match up
but when collecting the results we found out that it
was not true and most people do not expect the style
of video to match the type of song.
Amirah.I.Sharif

12. Who is your favourite music artists and why?
Favourite artists and why ?
•Lady Gaga - her style and videos are unique and individual
•Arcade Fire - because they are the best band in the world
•Rihanna - great personality and I enjoy listening to her music
•Dizzy Wright - because he is relatable, motivational and inspiring
•Ricky Martin - because his gay and proud
•Biffy Clyro - I like the style of music
•Elton John - because he is fab
•Ed Sheeran - because he has good lyrics
•Eminem
•Kendrick Lamar
•Frank Sinatra
•ASAP Rocky
•Wiz Khalifa
•Ray Charles
•Snoop Dogg
•August Ashina
•Disclosure
•Roachee
•Justin Bieber
•Rick Ross
The reason we thought this was a
valuable question was because we
wanted to know what artist people
considered as their favourite and
what it was about that artist that
made them their favourite. We also
wanted to see if people had the
same favourites or if their reason
were the same so we could look at
what makes an artists successful.
From the results we found that
people generally had their own
reasons to why they liked the
artists they mentioned and none of
the reason they mentioned were
similar. A lot of people we asked
stated their favourite artist but
never explained why that artist was
their favourite.
Amirah.I.Sharif

13. Conclusion
Overall, I think that the questions we included in our questionnaire have given us a clear idea of
what makes a videos successful and what different factors within a music video, makes the video
popular and interesting to our intended demographic. I also thought that after analyzing the
results we have more of a clear understanding of what our demographic wants, which will help
us to create a video that will be successful. If I was to re-do the questionnaire I would probably
try and word some of the questions differently and make them simpler so people would be more
likely to answer them rather than leaving them blank. I would also ask a larger number of people
rather than just asking 20 as I feel that 20 people were not enough to get an accurate amount of
data. When giving out the questionnaires we had ended up distributing them through college,
one of the problems we found we had with this was that our college contained more males than
females so our results were not equal. Another factor that could have made our questionnaire
more successful was the time we handed them out as everyone was on their lunch break. This
meant that a lot of people were otherwise occupied and were in a rush so they did not complete
every question.
On the other hand, I think the feedback that we did get has enabled us to move onto the next
part of our project and start looking at ideas for a music video we can create and what we can
Amirah.I.Sharif
do to make sure that our music video interest our intended demographic.