3. Theories of an audience were important when it came to
producing our music video and digipak. There has been many
different theories on how audiences respond to and interact with
the media. This shows this shows how complicated it could be to
focus on the audience and the ways in which audiences can be
visualized by giving a specific focus on audience researchers are
able to see the procedure of the production of denotation made
by the audience as a response to media text. Nevertheless my
audience members will understand the media message in the
same way; this can be shown in the questionnaire results.
Different theorist imply that a
difference of ideas in between the
audiences and audience response
E.g. the hypodermic needle, the
"hypodermic needle theory"
suggest that the mass media has a
direct, immediate and powerful
effect on its audiences.
4. Focus group
• Helped us develop the initial ideas which we were
planning on using for the production of our project.
• Gave us new ideas in which we could use for our project
• Gave us an insight on what the audience would like to see
• Allowed us to obtain ideas and place them into our
production plan
• Enabled us to eliminate ideas which we thought would be
unsuitable after negative feedback
5. These are the results that we gathered after collecting the questionnaire results
for the audience research. As you can see you can see in the results, Eminem
was the most preferred rapper amongst the audience in which we gathered
answers from. This table also gathered results for other question that we asked
in order of getting feedback to influence the production of our music video
6. 13%
54%
33%
0%
How old are you?
Age-16 Age-17 Age-18 Age-19 Total applicants-15
How old are you?
Age-16 2
Age-17 8
Age-18 5
Age-19 0
Total applicants-15
7. 65%
35%
0%
What is your Gender?
Male Female Total: 15 applicants
Male 11
Female 4
Total: 15 applicants
8. A great amount 11
A fair amount 4
A very little amount 0
Not at all 0
Total applicants-15
73%
27%
0% 0%
How much of an effect do you think a music
video adds to the music itself?
A great amount A fair amount A very little amount Not at all Total- 15 applicants
9. 67%
33%
Have you previously heard the song Beautiful by
Eminem?
YES NO 15 applicants
YES 10
NO 5
15 applicants
We surveyed 9 boys and 6 girls.
Seven out of the nine boys had
claimed that they had heard this
song before.
Three out the six girls had claimed
that they were familiar with this
song.
10. 13%
40%
7%
27%
13%
0%
What do you find the most appealing about
music videos?
The visual effects A story narrative The art direction
The choreography The video's message 15 applicants
The visual effects 2
A story narrative 6
The art direction 1
The choreography 4
The video's message 2
15 applicants
11. Eminem 8
Jay-Z 2
Nicki Minaj 2
Rick Ross 1
Other 2
15 applicants
54%
13%
13%
7%
13%
Who is your favourite U.S
rapper?
Eminem Jay-Z Nicki Minaj Rick Ross Other 15 applicants
12. 57%29%
7%
7%
0%
What attracts you to the music video the
most?
The music The artist The promotion The music video 15 applicants
The music 8
The artist 4
The promotion 1
The music video 1
15 applicants
13. 40%
33%
7%
20%
0%
How often do you listen to American Hip-Hop
music?
Everyday Quite fequently A fair amount Not often 15 applicants
Everyday 6
Quite frequently 5
A fair amount 1
Not often 3
15 applicants
14. 40%
40%
7%
13%
0% 0%
0%
What is your favourite music genre?
Hip hop R n B Rock Grime Pop Dance Other Total- 15 applicants
Hip hop 6
R n B 6
Rock 1
Grime 2
Pop 0
Dance 0
Other 0
Total- 15 applicants
15. Ten out of our fifteen survey applicants had claimed that they were familiar
with our Advanced Portfolio‟s song.
In addition we asked our applicants to state their opinions on the song
„Beautiful‟ by Eminem.
Opinions of our applicants
“It‟s one of Eminem‟s best songs because has a good message”.
“Its a really good song”.
“I think the song conveys a good message to have a positive attitude to what life
throws at you”.
“Very Good”
“I love it”
16. • “I love it”
• “Brilliant/ Meaningful”
• “I haven't heard it in a while but I do remember liking the song”
• “I can listen to it for ages”.
17. After collecting the post production feedback results we had
realised that the rap genre is dominated by a male audience.
Eminem is very popular amongst the both genders and generally
the most popular artist in his genre
Interviews Questionnaires
Provides more personal response All the feedback is already on paper
Useful to obtain detailed information Able to gain a wide range of feedback
Can visually see the body language and tones of
speech, this allows us ` to determine how the
interviewee feels about particular thing
Easily gathered. E.g. We found it easy to input on an
excel table
Able to ask opinions on why a response was given,
this helps gain an understanding why the audience
have apreference
Provides us with information that we did not
predict. Gave us an insight of what people feel
about the
18.
19.
20. I was very pleased with the feedback that we
had received for our production. I was unsure
about our video when we had first finished
producing it but thankfully the audience
feedback had eliminated all the doubts that I
had about our production.
21. I have learned that audience feedback is key in
both the pre/post production of creating a music
video.
Pre-production allowed us to produce a video
that would suit the target audience
Post production- allowed us to know what was
good or bad about our production
Allows us to enhance the product if any product
if any negative feedback received
Allows us to learn from faults for future
productions
