Aca Anderson is a student studying sportscasting at Full Sail University who wants to work in sports media. Their short term goal is to get an internship in 2022, mid term is to become a production assistant by 2024, and long term is to become an on air talent for ESPN by 2027. They have skills in video editing, leadership, and management. Their target audience is production managers at ESPN and their unique value proposition is providing relatability to younger audiences through knowledge of current sports and social media trends.

1. PERSONAL BRAND EXPLORATION
Aca Anderson
Project & Portfolio I: Week 1
12,1, 2020

2. Aca Anderson
I am a Sportscasting student at Full Sail
University. I am a personable, caring, and
charismatic individual. I love watching sports,
playing video games, and listening to music. I
am a people person and I enjoy hanging out with
my friends and roommates. My goal is to work
for a sports media company as an on air talent
or a producer behind the camera.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play by Play Announcer
• Sideline Reporter
• Production Assistant
BRAND ARCHETYPE - Entertainer
and Lover: These archetypes
demonstrate why I would be great
for these potential jobs. I love
captivating an audience. I will also
care about the audience and create
quality content.
Sportscasting for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 60% Male,
All located in the U.S, majority
Caucasian
• PSYCHOGRAPHICS:
Education in video editing,
broadcasting, journalism.
• IDEAL AUDIENCE MEMBERS:
Justin Miller, Production Manager,
ESPN
• Charles Puleri, Production
Manager, ESPN
• Maria Delgado, Production
Manager, ESPN
Production Managers at ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (2022)
• Internship at a sports media company
Mid Term: (2024)
• Production Assistant at a sports company
Long Term: (2027)
• On air talent for ESPN

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Video Editing 80%
Broadcast Writing 60%
Leadership 70%
Management 50%
SOFTHARD
Video Editing 100%
Broadcast Writing 80%
Leadership 100%
Management 100%
SOFTHARD

7. I help Sports Media create captivating sports
content by using my passion and voice to
educate and entertain.
PROMISE

8. CREDENTIALS
Work Experience:
• IAABO Certified Referee (5 years)
• Associate at Walmart (2 years)
• Genova’s To-Go Associate (2 years)
• House of Highlights video editor (6
months)
Education:
• GED Manchester Valley High School
• Sportscasting, B.S., Full Sail University (2022)
Awards:
• Perfect Attendance at Manchester Valley
High School
• Manchester Valley High School Honors
Program

9. COMPETITION
Justin Miller
Education:
• University of Alabama B.S. Telecommunications
Leadership Experience:
• Graduated with honors at Alabama
Skills and Proficiencies:
• Video Editing
• Camera Work
• Newsroom Logging
Aca Anderson
Overall Online Presence:
• Grade: Superior 95 out of 100
HEADSHOT
Industry Experience:
• Video editor for House of Highlights
social media
Education:
• Full Sail University Sportscasting Bachelor’s Program
• High School GED
Leadership Experience:
• IAABO Certified Referee
• High School Basketball Coach
Skills and Proficiencies:
• Leadership
• Efficient in Adobe Software
• Efficient in Microsoft software
Overall Online Presence:
• Grade: Average 60 out of 100
Industry Experience:
Production Manager at Trailer Park: Dec. 2019-Present
Freelance Camera Operator at ESPN: Sep. 2016-Present
Assistant Editor at Create Advertising Group Jun. 2018-Dec. 2019

10. BRAND POSITION
For Production Managers who need young,
resourceful production assistants, I provide
relatability because I am in touch with current
sports and social media trends that will
differentiate the company from other competition
in the industry.
“PRODUCTION ASSISTANT”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• N/A
Digital Marketing
• Primary Content: Podcast and short, comical videos related
to various sports topics.
• Primary Tools: Instagram, Twitter, Facebook, YouTube, Tik
Tok
• Website: Create a major emphasis on marketing to social
media to grow brand on all platforms for a larger reach.

12. PROFESSIONAL DEVELOPMENT
Mentor
Michael Stinton, Full Sail University Professor and
Production Manager at ESPN
Formal Education
• Full Sail University B.S. (2022)
Technical Skills
• Broadcast Writing development (2021)
• Efficient knowledge of film and camera work (2021)
Soft Skills
• Communication (2021)
• On camera personality (2021)

13. Aca Anderson
Sports media is out of touch with the younger audience.My knowledge of
social media trends with experience in sports will help bridge the gap
between younger viewers and sports media.

14. REFERENCES
ESPN Production Assistant Salaries. (n.d.). Retrieved December
1, 2020, from https://www.glassdoor.com/Salary/ESPN-
Production-Assistant-Salaries-E13401_D_KO5,25.htm
https://www.linkedin.com/in/justintylermiller/
https://www.onetonline.org