2. As a kid Rylan Motley always played sports.
Baseball, football, basketball, track, golf, and
tennis. In high school he stuck to only baseball.
Now he is wanting to get into a field that he
loves, sports broadcasting. In order to do so he
has now enrolled at Full Sail University.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• News Analysts, Reporters, and
Journalists
• Broadcast Announcers and Radio
Disc Jockeys
• Media Programming Directors
Sage Archetype - Making an
impact with sports enthusiasts by
keeping them updated with breaking
news. Also spreading knowledge of
sports and it’s history.
Sports Broadcasting for Espn
4. • DEMOGRAPHICS: 28% of
respondents that watch sports
more than anybody are ages
36-49.
• PSYCHOGRAPHICS: Interests
in sports, sports history and
knowledge.
• IDEAL AUDIENCE MEMBERS:
Rosalyn Durant, VP,
Programming and Acquisitions
at ESPN
• Dian Lamb, VP,
Communications at ESPN
• Mareen Elliot, Director, Event
Marketing at ESPN
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE
5. GOALS
Short Term: Get hired at a local radio sports station.
Broadcast local high school games or analyze.
Complete within a year from graduation
Mid Term: Radio Broadcast for College Athletics.
Preferably in Texas. Complete by year 2030
Long Term: Have my own personal radio sports talk
show. Discuss breaking news and analyze events.
Complete by year 2040.
0
25
50
75
100
2025 2030 2035 2040
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Analyze 90%
Math 60%
Microsoft Excel 60%
Microsoft Word 80%
SOFT
HARD
Video Editing 30%
Rundown 20%
Public Speaking 50%
Interviewing Skills 40%
SOFT
HARD
7. I help sports fans stay informed by keeping
them updated with sporting news.
PROMISE
8. CREDENTIALS
Work Experience:
• Manager of M&M Carriers
• Material Operator, Halliburton
Education:
• High School Diploma, Robert E. Lee High School, 2011
• Full Sail University, Bachelor in Sports Broadcasting
Leadership Roles:
• Team Captain of High School baseball
team
• Manager, M&M Carriers
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Luis E. Garcia
Industry Experience:
• Vice President, emerging
technologies
Education:
• Duke University
• Full Sail University
Leadership Experience:
• General Management
• Team Building
Skills and Proficiencies:
• Business Development
• Product Development
• Strategic Planning
YOUR NAME
Overall Online Presence:
• 500+ Connections, customized banner, 2,412 followers
• Grade: 80 of 100
Industry Experience:
• Current Full Sail University Student
Education:
• Robert E. Lee High School
• Full Sail University
Leadership Experience:
• Team Captain of high school baseball team
• M&M Carriers Manager
Skills and Proficiencies:
• Public Speaking
• High knowledge of sports
• Rundown Creator
Overall Online Presence:
• Beginner profile strength, 0 connections, 0 followers
• Grade: 20 of 100
10. COMPETITION
Christopher Baird
Noteworthy Experience:
• Developed an Intrapreneurial Business Proposal for
Red Bull
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Sports Marketing
Education:
• Full Sail University
Skills and Proficiencies:
• Market research
• Marketing
• Sports
Overall Online Presence:
• 23 connections
• Grade: 50 of 100
Industry Experience:
• Current Full Sail University Student
Education:
• Robert E. Lee High School
• Full Sail University
Leadership Experience:
• Captain of high school baseball team
• Manager of M&M Carriers
Skills and Proficiencies:
• Public Speaking
• High sports knowledge
• Rundown Creator
Overall Online Presence:
• Beginner profile strength, 0 connections, 0 followers
• Grade: 20 of 100
11. BRAND POSITION
For sports fans who need updated news, I provide
exciting and fun knowledge because no one can
talk sports like I can.
“MOTLEY CREW”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Play by Play Sports Broadcasting Camps,
Dallas, TX
Digital Marketing
• Primary Content: I will provide updated sports news and give
my personal opinion on what has happened or should
happen.
• Primary Tools: Facebook, Spotify, IHeart Radio
• Website: I will try to improve my connections with sports
related figures and fans.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor that started out just like I did,
very little experience. That way I can learn just how they
got to the position that they’re in. If I know what to strive
for and how to do it then there will be nothing that can
stop me.
Formal Education
• Full Sail University
Technical Skills
• Analytical or Scientific Software
• Data base user interface and query software
• Desktop publishing software
Soft Skills
• Active listening
• Speaking
• Writing
• Critical Thinking
14. YOUR NAME
You know how all sports talk shows sound the same? Well,
what I do is add excitement to my show. In fact, listen in and you will hear
the excitement in my voice.
“
