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PERSONAL BRAND EXPLORATION
Matt Fabiano
Project & Portfolio I: Week 1
April 4th, 2021
The youngest of two kids. Matt Fabiano grew up
in small town named Hudsonville, Michigan. Matt
was known by almost everyone as he is very
friendly and personable. He is a huge
professional wrestling fan, he knows almost
everything about the industry. His main goal is to
be a commentator for WWE. After High School
he enrolled in Full Sail’s Sportscasting program.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Ring announcer
• Interviewer
• Backstage Interviewer
Innocent Archetype - Keeping the
fans happy with straightforward
comments or questions to keep
them engaged. Also move the story
along the right way and not with a
bunch of winding roads.
Commentator for Professional Wrestling Companies
Picture Relevant
to Your Industry
Goes Here
• DEMOGRAPHICS: Men
62.6%,Women 37.4%, 18-25
21.9%, 25-34 19.9%, 35-44
28.3%
• PSYCHOGRAPHICS: Pro-
wrestling fans tend to watch a
lot of other sports. Watch as
many promotions as they can.
Some even train to become a
wrestler.
• IDEAL AUDIENCE MEMBERS:
John Cone: Second in command
of Talent relations: WWE
• Tony Khan: Owner of AEW
[Talent Relations Department at WWE, AEW, NJPW
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
• Intern at a pro-wrestling company
‣ Connect with the people who run the NXT
internship at school.
Mid Term: (2025)
• Become a backstage interviewer
‣ Prove to the company that I have what it takes
to be on tv and keep bettering myself.
Long Term: (2035)
• Get promoted to commentator
‣ After working really hard and doing many
interviews and proving myself try my hand at
commentating a match to show them my skills.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Story writing 90 %
Adobe Suite 50%
Public Speaking 90%
Time Management 60%
SOFT
HARD
Script reading 40%
Monitor hookup 25%
Personable 80%
Adobe Audition 70%
SOFT
HARD
I will help pro-wrestling companies to
increase interest and attendance by being
entertaining and enthusiastic about the
show.
PROMISE
CREDENTIALS
Work Experience:
• PA announcer for high school girls soccer
• Videographer for football and girls
basketball teams at the high school level
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Videographer for football and girls
basketball teams at the high school level
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Shamell Peterkin
Industry Experience:
• None so far
Education:
• Full Sail University
Leadership Experience:
• Nothing yet
Skills and Proficiencies:
• Nothing yet
Matt Fabiano
Overall Online Presence:
• Not much of an online presence
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University
Leadership Experience:
• Managing sports teams
Skills and Proficiencies:
• Great with technology
• Good presence
Overall Online Presence:
• Not much of an online presence
COMPETITION
Mike Corey
Noteworthy Experience:
• Sportscaster for ESPN
• Sportscaster for NBC
Matt Fabiano
HEADSHOT HEADSHOT
Industry Experience:
• Sportscaster at ESPN,NBC, and
WESTWOOD ONE
Education:
• University of Massachusetts
Skills and Proficiencies:
• Radio - 99+ endorsements
• Event Planning - 3 endorsements
• Adobe Audition - 17 endorsements
Overall Online Presence:
• 500+, banner image customized?: No, professionalism
of headshot?: Very Professional, how detailed is the
profile?: Very, published articles?: None, active on other
social media?: Yes, is their LinkedIn URL customized?:
No
• Grade: Superior?, 98 out of 100
Industry Experience:
• None so far
Education:
• Full Sail University
Leadership Experience:
• Managing sports teams
Skills and Proficiencies:
• Technology skills
• Sports writing
• Editing
Overall Online Presence:
• No customizations yet.
• Grade: Poor, 10 out of 100
BRAND POSITION
For promoters and owners who are struggling to
keep the audience engaged, I provide
enthusiasm, entertainment and energy into the
product because I truly love the industry and have
a massive passion for it.
MATT“THE PROFESSOR JR”FABIANO
NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I will create many videos of me practicing
my craft.
• Primary Tools:I would use Instagram and Twitter the most. I
would use it to show how my commentating practice is coming
along
• Website:I will use it by posting my practice videos and demo
reels onto my website.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I want to have someone that not only will help me move
me along but be a life long friend. DATE TO EST.
PARTNERSHIP
Formal Education
• Sportscasting Bachelors degree 2022
Technical Skills
• Setup LinkedIn -, April 2021
• Get Better at Adobe Premiere- Adobe, August 2021
• Learn Microsoft Visio - , August 2022
Soft Skills
• Learn how to be more original - Full Sail University,
August 2021
• Get better at speech clarity, May 2021
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Matt Fabiano
You know how the interest in pro-wrestling has
been slowly declining over the years? Well, what I
do is keep the viewer engaged with my passion and
excitement during matches so they keep watching and tuning to the product.
In fact, I have continuously practiced my commentating and showed my
passion through this practice videos. Practicing helps me get more
comfortable.
“
REFERENCES
Oz, Drake. (2012). WWE News: Breakdown of Ages of WWE
Audience Illustrates Interesting Trend
https://bleacherreport.com/articles/1040312-wwe-news-
breakdown-of-ages-of-wwe-audience-shows-interesting-trend
https://www.linkedin.com/in/mikecoreysports/
https://www.onetonline.org/link/summary/
15-2031.00#TechnologySkills

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PERSONAL BRAND EXPLORATION-Matt Fabiano

  • 1. PERSONAL BRAND EXPLORATION Matt Fabiano Project & Portfolio I: Week 1 April 4th, 2021
  • 2. The youngest of two kids. Matt Fabiano grew up in small town named Hudsonville, Michigan. Matt was known by almost everyone as he is very friendly and personable. He is a huge professional wrestling fan, he knows almost everything about the industry. His main goal is to be a commentator for WWE. After High School he enrolled in Full Sail’s Sportscasting program. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Ring announcer • Interviewer • Backstage Interviewer Innocent Archetype - Keeping the fans happy with straightforward comments or questions to keep them engaged. Also move the story along the right way and not with a bunch of winding roads. Commentator for Professional Wrestling Companies Picture Relevant to Your Industry Goes Here
  • 4. • DEMOGRAPHICS: Men 62.6%,Women 37.4%, 18-25 21.9%, 25-34 19.9%, 35-44 28.3% • PSYCHOGRAPHICS: Pro- wrestling fans tend to watch a lot of other sports. Watch as many promotions as they can. Some even train to become a wrestler. • IDEAL AUDIENCE MEMBERS: John Cone: Second in command of Talent relations: WWE • Tony Khan: Owner of AEW [Talent Relations Department at WWE, AEW, NJPW TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) • Intern at a pro-wrestling company ‣ Connect with the people who run the NXT internship at school. Mid Term: (2025) • Become a backstage interviewer ‣ Prove to the company that I have what it takes to be on tv and keep bettering myself. Long Term: (2035) • Get promoted to commentator ‣ After working really hard and doing many interviews and proving myself try my hand at commentating a match to show them my skills.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Story writing 90 % Adobe Suite 50% Public Speaking 90% Time Management 60% SOFT HARD Script reading 40% Monitor hookup 25% Personable 80% Adobe Audition 70% SOFT HARD
  • 7. I will help pro-wrestling companies to increase interest and attendance by being entertaining and enthusiastic about the show. PROMISE
  • 8. CREDENTIALS Work Experience: • PA announcer for high school girls soccer • Videographer for football and girls basketball teams at the high school level Education: • Sportscasting, B.S., Full Sail University (Exp. 2022) Awards: • Videographer for football and girls basketball teams at the high school level Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Shamell Peterkin Industry Experience: • None so far Education: • Full Sail University Leadership Experience: • Nothing yet Skills and Proficiencies: • Nothing yet Matt Fabiano Overall Online Presence: • Not much of an online presence HEADSHOT HEADSHOT Industry Experience: • None Education: • Full Sail University Leadership Experience: • Managing sports teams Skills and Proficiencies: • Great with technology • Good presence Overall Online Presence: • Not much of an online presence
  • 10. COMPETITION Mike Corey Noteworthy Experience: • Sportscaster for ESPN • Sportscaster for NBC Matt Fabiano HEADSHOT HEADSHOT Industry Experience: • Sportscaster at ESPN,NBC, and WESTWOOD ONE Education: • University of Massachusetts Skills and Proficiencies: • Radio - 99+ endorsements • Event Planning - 3 endorsements • Adobe Audition - 17 endorsements Overall Online Presence: • 500+, banner image customized?: No, professionalism of headshot?: Very Professional, how detailed is the profile?: Very, published articles?: None, active on other social media?: Yes, is their LinkedIn URL customized?: No • Grade: Superior?, 98 out of 100 Industry Experience: • None so far Education: • Full Sail University Leadership Experience: • Managing sports teams Skills and Proficiencies: • Technology skills • Sports writing • Editing Overall Online Presence: • No customizations yet. • Grade: Poor, 10 out of 100
  • 11. BRAND POSITION For promoters and owners who are struggling to keep the audience engaged, I provide enthusiasm, entertainment and energy into the product because I truly love the industry and have a massive passion for it. MATT“THE PROFESSOR JR”FABIANO
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: I will create many videos of me practicing my craft. • Primary Tools:I would use Instagram and Twitter the most. I would use it to show how my commentating practice is coming along • Website:I will use it by posting my practice videos and demo reels onto my website. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want to have someone that not only will help me move me along but be a life long friend. DATE TO EST. PARTNERSHIP Formal Education • Sportscasting Bachelors degree 2022 Technical Skills • Setup LinkedIn -, April 2021 • Get Better at Adobe Premiere- Adobe, August 2021 • Learn Microsoft Visio - , August 2022 Soft Skills • Learn how to be more original - Full Sail University, August 2021 • Get better at speech clarity, May 2021 • Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 14. Matt Fabiano You know how the interest in pro-wrestling has been slowly declining over the years? Well, what I do is keep the viewer engaged with my passion and excitement during matches so they keep watching and tuning to the product. In fact, I have continuously practiced my commentating and showed my passion through this practice videos. Practicing helps me get more comfortable. “
  • 15. REFERENCES Oz, Drake. (2012). WWE News: Breakdown of Ages of WWE Audience Illustrates Interesting Trend https://bleacherreport.com/articles/1040312-wwe-news- breakdown-of-ages-of-wwe-audience-shows-interesting-trend https://www.linkedin.com/in/mikecoreysports/ https://www.onetonline.org/link/summary/ 15-2031.00#TechnologySkills