2. The middle of five children, the youngest of the
three girls.Amanda Creamer was born in raised
in a small city in Massachusetts called Fitchburg
not too far from the capital Boston and town of
championship in sports. Being a Boston Sports
fan since 14 and after working in retail for 8
years Amanda decided to apply to Full Sail to
receive a degree in Sportscasting Bachelor of
Science Degree Program. Her passion grew
more and more everyday.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Digital Audio Production
Assistant, Storyteller
• Sports Data Analysts
• Sports Content Ingest Operator
Hero Archetype - Making brand
stories that inspires others by
showing the challenges you have
overcome.
Professional Sports Analysts for ESPN
4. • DEMOGRAPHICS: NASCAR
viewers are 37% females,NBA and
MLB are 30% female fan based
age viewers range 35-45 each
sport has a different race based
viewers.
• PSYCHOGRAPHICS: Aware of
the major sports news, likes
joining social sports events and
enjoys playing sports.
• IDEAL AUDIENCE MEMBERS:
Kevin Mcslassac Sr. Analyst at
NBA, Nikole DeBell associate
producer ESPN
Recruiters & Hiring Managers at ESPN,NBA and TNT Sports
TARGET AUDIENCE
8. CREDENTIALS
Work Experience:
• 8 years in customer service experience
• 3 years supervisor experience
Education:
• Sportscasting Bachelor of Science Degree Program
Awards:
• None
11. BRAND POSITION
Renewing honor, courage, and commitment in
American culture by sharing rodeo stories that
leave you slacked-jawed.
FULLIE “SLACK-JAW” SALEN
Fullie earned the nickname
“Slack-Jaw” in the Marines as
he often left his brothers at
arms astonished by his stories.
15. REFERENCES
Ochs, J. (2018, July 05). Advantages to sports. Retrieved from
http://highlandparkcity.us/2018/07/09/advantages-to-sports/
ESPNTogether We Triumph. (n.d.). Retrieved from https://
jobs.espncareers.com/job/bristol/digital-audio-production-
assistant-storytelling/5216/11591610
Hero Brand Archetype - Kaye Putnam | Psychology Brand
Strategy. (n.d.). Retrieved from https://www.kayeputnam.com/
brandality-archetype-hero/
ESPNTogether We Triumph. (n.d.). Retrieved from https://
jobs.espncareers.com/job/bristol/sports-content-ingest-operator-
media-operator/5216/10669997
ESPNTogether We Triumph. (n.d.). Retrieved from https://
jobs.espncareers.com/job/bristol/part-time-sports-data-analyst/
5216/11295056
Demographics of Sports Fans in U.S. (2017, July 27). Retrieved
from http://demographicpartitions.org/demographics-of-sports-
fans-u-s/
