With an aim to understand how companies are currently using digital platforms to maximize their market share, this presentation gives an overview of the same with Yippee Noodles as our main brand.

1. - BHAVIA ADESARA
- AASTHA MALHOTRA
TEAM YIPPEE!

2. Competitive Research
Yippee
DIGITAL MARKETING

3. INTRODUCTION

4. “
4
• ITC entered the instant noodle segment with Sunfeast
Yippee! in 2010.
• Available in 4 lip smacking variants – Magic Masala ,
Classic Masala, Power Up Masala and Mood Masala
• Target audience – Mothers who aim to purchase healthy food
for their children (24-38 years of age)

5. 5
 Maggi is an international brand of
seasonings, instant soups, and
noodles that originated in Switzerland
and arrived in India in 1983.
 In India, maggi is now used as a
synonym for instant noodles.
 Target audience – from young
children to working individuals. The
‘time saver’ image that maggi has
developed enables it to reach
everybody ranging from 15 years to
40 years.

6. 6
 Ching’s Secret is an Indian brand of Indian Chinese
cuisine with a wide range of indo-chinese products.
 Founded in 1996, now has a global footprint.
 Target audience – Mothers and individuals who want to
make Chinese at home (23-45 years of age).

7. 7
NO presence
on first
page.
SEO & SEM

8. CONTENT CREATION
Fan following and engagement

9. 9
PLATFORM
WEBSITE
• NOT IMPRESSIVE
• LACKS AN
APPEALING
ELEMENT
• USER FRIENDLY
• IMPRESSIVE
• APPEALING-
THROUGH PUBLIC
INVOLVEMENT
• USER FRIENDLY
• IMPRESSIVE
• APPEALING-
THROUGH CHEFS
AND ACTORS
FACEBOOK
• 4,54,542 likes
• 4,54,468
followers
• 1,82,20,656 likes
• 1,81,64,342
followers
• 9,23,506 likes
• 8,94,283
followers
YOUTUBE • 1,86,077
subscribers
• 65,454
subscribers
• 1,12,821
subscribers
TWITTER • 3,968 followers • 1,13,000 followers • 2,779 followers

10. ANIMATION ORIENTED

11. INSPIRATIONAL AND EMOTIONAL
INFLUENCE

12. CELEBRITY ORIENTED

13. FAN INVOLVEMNT ON SOCIAL MEDIA PLATFORMS
NEGATIVE COMMENTS

14. FAN INVOLVEMNT ON SOCIAL MEDIA PLATFORMS

15. FAN INVOLVEMNT ON SOCIAL MEDIA PLATFORMS
CHING’S SECRET – CELEBRITY
INVOLVEMENT

16. SUGGESTIONS

17.  TO IMPLEMENT GOOGLE ADS AND IMPROVE THEIR SEM SO
THE TRAFFIC ON THEIR WEBSITE INCREASES.
 TO DEVELOP THEIR WEBSITE AND MAKE IT MORE
ATTRACTIVE AND INTERACTIVE THROUGH VIDEOS .
 MARKETING OF THE BRAND THROUGH INFLUENCERS ON
SOCIAL MEDIA LIKE CELEBRITIES .
 INCREASE THE PRODUCT RANGE

18. THANK YOU!