Class presentation on Nestle Maggi noodles. Department of Business Administration, Batch 43 Daffodil International University

2. • A.S.M Farhen (161-11-5031)
• Artuza Kanny (161-11-5019)
• Rokeya Hasan Ema (161-11-5028)
• Laboni Akter (161-11-5009)
• Umme Habiba (161-11-5008)
BBA-43
Spring -2016
Section- C

3. Presentation
on

4. Outline of the presentation
• Introduction
• Nestle company profile
• Nestle Bangladesh
• Basic product category
• The brand Maggi
• Maggi in Bangladesh
• Initial Strategies of Maggi
• STPD Analysis
• Advertisement
• Current scenario

5. What brand name comes to your mind when I
say the word Noodles ???

7. Introduction
• Nestlé is world’s largest health, nutrition and wellness company.
Although globally it is twice in size of its nearest FMCG (fast moving
consumer goods) competitors, relatively business expansion is still in
the developing stage in Bangladesh. However in the most recent
times, it has experienced an organic growth of 40% and this trend
predicted to continue in the coming few years.

8. About Nestle
• The company dated to 1967
• Founder - Henry Nestle
• Henry Nestle developed a milk based baby food and soon began
marketing which was the first product of nestle.
• Headquartered in vevey, Switzerland.

9. Nestlé Bangladesh
• Nestlé started its operation in 1994in Bangladesh
• its factory is situated in Sreepur, Gazipur.
• Nestlé Bangladesh directly employs more than 650 people and more than
1000 people are employed by suppliers and distributors in connection to
Nestlé.

10. Globally recognized brands of Nestlé:
The brand portfolio delivers the message once again how big Nestlé in
the food industry. Today Nestlé covers almost every food and beverage
category.
• Baby foods
• Bottled water:
• Chocolate & confectionery:
• Coffee
• Noodles
& Many more

11. Nestles product list
• Nestle milk maid
• Maggi Noodles
• Maggi pickup
• Maggi pizza maze
• Maggi sauces
• Nestle munch
• Nestle Milo
• Nestle ice tea etc .

12. The Brand popular In
Bangladesh
India
 Australia
 Malaysia
 New Zealand
 Singapore
 South Africa

13. Nestlé brands to Bangladesh
NESCAFE,
CERELAC,
LACTOGEN,
MUNCH ROLLS
and
MAGGI
became some very common products.

14. The Brand Maggi
• It was found by the Maggi
family in Switzerland in the
19th century.
• The Maggi brand originates
from Switzerland where in
1863 Julius Maggi created a
recipe of flavors to bring
added taste to meals. This
marked the beginning of
the Maggi brand and its
convenient products.

15. MAGGI in Bangladesh
• 1997‐MAGGI-2-Minute Noodles was launched in Bangladesh in 1997
with local production.
• 2000‐ MAGGI Soups were launched.
• Today‐ MAGGI is the market leader in instant Noodles & Soups.

16. Recognized by BSTI
• Bangladesh Standards and Testing Institute (BSTI) testing authority
has found no ingredients above harmful levels in Nestle’s Maggi
Noodles.

17. Initial Strategies of Maggi
• Maggi has faced lot of hurdles in its journey
in Bangladesh.
• Initially Nestle tried to position the noodles in
the platform of convenience targeting the
working women.
• The noodles tagline, “ FAST TO COOK, GOOD
TO EAT ” was also in keeping with this
positioning. Effective tagline communication .

18. STPD Analysis:
STPD
SEGMENTATION
TARGETINGDEFERENCIATION
POSSITIONING

19. SEGMENTATION
• Based on life style habit of urban Families.

20. TARGETING

21. POSITIONING
দারুন মজা ,দারুন পুষ্টি
Maggi 2 Minutes

22. DEFERENCIATION
• Taste: IT is different in
test
• Flavors:Its flavor is
unique from the other
product
• Packaging: we always
try to make a different
packaging.

23. MARKETING PENETRATION STRATEGIES
Promotional campaigns in school
Advertising strategies; focusing on kids
New product innovation according to the need of
consumers -VEGATTA NOODLES-DALL ATA NOODLES

24. ADVERTISEMENT

25. Current scenario of Maggi
• Maggi is the leading brand in Bangladesh as well as world.
• Reasonable competitive pricing.
• Focus mainly on health benefits.

27. Eat healthy be healthy

28. • This slide we made for our class presentation for the sub BUS101
• In this Presentation we used some our own photo (this are not
official photo of Maggi noodles)
• others photo & all information collected from internet.
Extra page-----