Presentation
on Comparative Analysis of Various
Brands of Noodles With
Maggi Noodles
By- Rajesh Barnwal
NSHM Business Scho...
About Nestle
•

FMCG industry provides a wide range of consumables
The competition among FMCG manufacturer is also
growing...
STORY OF MAGGI 2-MINUTE NOODLES
•It’s a Brand of instant noodle made by Nestle India Ltd.
•It was founded by the Maggi fam...
PRODUCT VARIANTS

Taste Bhi, Health Bhi
Objective of the project
• To study the sales of 2-minute Maggi noodles in
Durgapur
• To study the taste and preferences o...
Cont…
• To analyze the market share of Maggi with other brands
of noodles.
• To analyze that a new brand like Yippe have t...
SWOT analysis
Strength
• Market leader

Weakness

• USP- Easy to cook & tasty

good for health and calories..

• Excellent...
Competitor Brands:
•

: And ITC has taken the NEW approach for the newly
launched noodles brand Sunfeast Yippee in the Ind...
Comparative Analysis of Maggi & Yippe market share
in Durgapur
OFFTAKE IN BIDHAN NAGAR
1

2

3

OFFTAKE in Chandidas-1

4
...
Cont…
Offtake in City Centre
Market
Yippe
RS10
10%

1

2

3

Offtake in Chandidas
Market-2

4

1

3

4

Yippe Rs10
7%

Yip...
Cont…
Offtake in Steel Market
1
Yippe Rs5
7%

2

3

4

Yippe Rs10
4%

Maggi Rs10
18%

Maggi Rs5
71%
Offtake of Maggi &Yippe in Durgapur
market
Offtake
1

2

3

4

Yippe Rs10
11%

Yippe Rs5
9%

Maggi Rs5
32%

s

Maggi Rs 5
...
Contribution of Maggi Sku’s wise
(Durgapur):Contribution
Contribution
25.00%

23.42%
21.44%

21.02%

20.00%
15.87%
15.00%
...
Findings
• Maggi is a market leader in noodles category with high
brand loyalty.

• ITC provides higher profit margin to i...
Cont…
• Maximum no of retailers says that they get proper credit
facilities on Maggi while other companies fail to do so.
...
Cont…
• The Maggi has created a emotional attachments with
consumers.
• The variant of maggi masala sells the most in the
...
Suggestions
• Competitor strategy needs to be studied for curbing the competition
in the market
• The company should mainl...
Cont…
• The basic problem that a brand faced is an Indian Psyche, Indian
palate is not too adventurous in terms of trying ...
Cont…
• The magical masala of ‘Maggi’ and magic masala of ‘Yippe’ have

almost same taste but it differs in weight and pri...
THANK
YOU
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S ummer internship presentation on Comparative analysis of various brands of noodles with maagi noodles

  1. 1. Presentation on Comparative Analysis of Various Brands of Noodles With Maggi Noodles By- Rajesh Barnwal NSHM Business School MBA-005
  2. 2. About Nestle • FMCG industry provides a wide range of consumables The competition among FMCG manufacturer is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India. • It market its products in 130 countries across the world.. • Nestle put nutrition as the core of their business.. • Nestle is a Swiss company founded in 1867 by Henri Nestle • Basically the company started to meet the need of the milk in world war I..
  3. 3. STORY OF MAGGI 2-MINUTE NOODLES •It’s a Brand of instant noodle made by Nestle India Ltd. •It was founded by the Maggi family in Switzerland in the 19th century.. •The Brand is popular in: • -Australia • -India • -Malaysia • -New Zealand • -Singapore • -South Africa
  4. 4. PRODUCT VARIANTS Taste Bhi, Health Bhi
  5. 5. Objective of the project • To study the sales of 2-minute Maggi noodles in Durgapur • To study the taste and preferences of the consumer • To study the market response to the new variants of maggi • To analyze the visibility of maggi in Durgapur
  6. 6. Cont… • To analyze the market share of Maggi with other brands of noodles. • To analyze that a new brand like Yippe have the potentiality to break through a monopoly market of reputed brand Maggi.
  7. 7. SWOT analysis Strength • Market leader Weakness • USP- Easy to cook & tasty good for health and calories.. • Excellent advertising visibility •Heavily dependent on one flavor .. • Perceived as made up of Maida not • Brand loyalty • Advertising strategy.. • Distribution channels Opportunities Threats • Increasing level of income of • ITC, the competitor provides higher consumers and fast life. margins to its retailer’s and growing • Unexploited rural market.. fast. •Top Raman has adopted the strategy of reducing the price of its product.
  8. 8. Competitor Brands: • : And ITC has taken the NEW approach for the newly launched noodles brand Sunfeast Yippee in the Indian market, which is dominated by Maggi from decades. Recently, this product category has also seen a lot of activity with the launch of many new brands like Horlick’s Foodles by Glaxo Smithkline India, Knorr from HUL, Ching’s secret by Capital Foods Ltd, Tasty Treat by Future Group, etc. • Top Ramen : Top Ramen is the second largest Noodles brand in India in 2002, but now a days it is vanished from the INDIAN market , the supply and demand for this brand is absolutely lost. So maggi has no competition regarding this brand
  9. 9. Comparative Analysis of Maggi & Yippe market share in Durgapur OFFTAKE IN BIDHAN NAGAR 1 2 3 OFFTAKE in Chandidas-1 4 1 2 3 4 Yippe RsYipp10 8% Yippe Rs10 30% Maggi Rs5 31% Yippe Rs5 11% Maggi Rs5 52% Maggi Rs10 29% Yippe Rs5 8% Maggi Rs10 31%
  10. 10. Cont… Offtake in City Centre Market Yippe RS10 10% 1 2 3 Offtake in Chandidas Market-2 4 1 3 4 Yippe Rs10 7% Yippe Rs5 9% Yippe Rs5 10% Maggi Rs5 46% Maggi Rs10 35% 2 Maggi Rs5 44% Maggi Rs10 39%
  11. 11. Cont… Offtake in Steel Market 1 Yippe Rs5 7% 2 3 4 Yippe Rs10 4% Maggi Rs10 18% Maggi Rs5 71%
  12. 12. Offtake of Maggi &Yippe in Durgapur market Offtake 1 2 3 4 Yippe Rs10 11% Yippe Rs5 9% Maggi Rs5 32% s Maggi Rs 5 48%
  13. 13. Contribution of Maggi Sku’s wise (Durgapur):Contribution Contribution 25.00% 23.42% 21.44% 21.02% 20.00% 15.87% 15.00% 10.00% 6.53% 5.00% 3.70% 1.25% 0.40% 1.59% 0.78% 1.58% 2.42% 0.00% Maggi Maggi Rs Chkn Rs 5 15 Maggi Rs10 Magic masala hungroo Hungroo Atta Ndls Atta Ndls maggi Rs Maggi rs Maggi Rs Maggi Rs Rs 15 450 Rs 20 Rs 78 20 40 60 80 The data is collected from the month Jan 2013 to July 2013.
  14. 14. Findings • Maggi is a market leader in noodles category with high brand loyalty. • ITC provides higher profit margin to its retailers and growing fast. • When it comes to the point of purchase of display Maggi again scores over the other brands. • Though ITC have increased their market share up to 18% but they are unable to take the market share of Maggi, they have taken the market share of Top Ramen and Knorr.
  15. 15. Cont… • Maximum no of retailers says that they get proper credit facilities on Maggi while other companies fail to do so. • The sales promotion strategy of maggi is very effective, when compared with other brands. • Now a day the biggest threat to Maggi is ITC yippe, while other brands are vanished from the market. • Maggi has a unique relation with consumers.
  16. 16. Cont… • The Maggi has created a emotional attachments with consumers. • The variant of maggi masala sells the most in the market, while all other variant of maggi only supports them. • Nestle is very aggressive towards its product quality.
  17. 17. Suggestions • Competitor strategy needs to be studied for curbing the competition in the market • The company should mainly concentrate on the already captured market, and also try to increase the market share of maggi. • The return of damaged goods by retailers is up to the three months from the expiry date, it must be extended to 5 months, so that poor shop keepers doesn’t have to bear any loss.
  18. 18. Cont… • The basic problem that a brand faced is an Indian Psyche, Indian palate is not too adventurous in terms of trying new taste, before launching a new variant of maggi, and they must conduct test marketing. • Maggi should concentrate on youth crowd. • For motivating retailers, company must give prizes for annually top 10 sellers. • And the highest seller should be awarded by some attractive gifts like foreign trips and holiday package.
  19. 19. Cont… • The magical masala of ‘Maggi’ and magic masala of ‘Yippe’ have almost same taste but it differs in weight and price. The magic masala yippe have RS 5 & Rs10 Sku’s while magical masala of maggi have only one sku of Rs 15. If the company wants to give the competition, they must have to make a Sku of magical masala of Rs5 & Rs10.
  20. 20. THANK YOU

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