1. BLS Institute of Technology Management
Public Relation Lab (254)
Assignment on Press Release
Submitted To: Submitted By:
Mr. Diwakar Sharma Ms. Bushra
01720502409

3. History of Nestle
• Nestle is the largest food and nutrition companies in
the world, founded and headquartered
in Vevey, Switzerland. Nestlé originated in a 1905
merger of the Anglo-Swiss Milk Company, which
was established in 1866 by brothers George Page and
Charles Page, and the Farine Lactée Henri Nestlé
Company, which was founded in 1866 by Henri
Nestle. Henri nestle developed a milk based baby
food and soon began marketing it was the first
product of nestle.

4. Nestle product list
• Nestle Milkmaid • Nestle Slim Milk
• Ice cream • Magi Sauces
• Syrups • Magi Pizza Mazza
• Jam • Magi Pichkoo
• Honey • Nescafe Cappuccino
• Huckleberries • Nestle Iced Tea
• Candies • Nestle Milo Smart Plus
• Nestle Fresh and • Nescafe Sunrise
Natural Dahi (Curd) • Nestle Munch

5. Products of Nestle

6. What is the brand name that comes to your mind
when, you hear the word “NOODLES”?

8. Introduction of Maggi 2 minute
Noodles
• It’s a brand of Instant Noodles made by Nestle India
ltd. It was found by the Maggi family in Switzerland
in the 19th century. Nestle launched Maggi for the
first time in India in the 1982. Nestle wanted to
explore the potential for such an instant food among
the Indian market.

9. The Brand is popular in :
• India
• Australia
• Malaysia
• New Zealand
• Singapore
• South Africa

10. Initial Strategies of Maggi
• Maggi has faced lot of hurdles in its journey in India.
• Initially Nestle tried to position the noodles in the
platform of convenience targeting the working
women.
• The noodles tagline, “FAST TO COOK, GOOD TO
EAT” was also in keeping with this positioning.
• Effective tagline communication.

11. STPD Analysis
• Segmentation: Based on lifestyle and habits of urban
families.
• Targeting: Kids, office goers.
• Positioning: with statements as “2 minute noodles”
and easy to cook, good to eat”.
• Differentiation: taste, flavours, packaging.

12. Marketing Penetration Strategies
• Promotional campaigns in school
• Advertising strategies: focusing on Kids.
• New product innovation according to the need of consumers.
-Veg Atta Noodles
-Dal Atta Noodles
-Cuppa Mania
• Availability in different packages.
-50gms
-100gms
-200gms
-family packs (400)gms

14. Hurdles faced
• Competition increase in noodle segments:-
-Top Ramen
- Indo Nissan (Japanese Co.)
• New product launched in market but failed:
• Dal Atta Noodles Sambhar flavour.
• Maggi launched some new products under their brand
but these products were not successful:-
• Ketchups, Soups, Tastemakers, etc.

15. Current scenario of Maggi
100
• leading brand in India as 90
well as world. 80
• Reasonable competitive 70
pricing. 60 Maggi
• Focus mainly on health 50 Top Ramen
benefits. 40 Others
30
20
10
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16. THANK YOU