Presentation on Maggii

1. A
nestle
product.

4. Nestlé Company was founded in 1866 by Henri Nestlé. Henri
Nestlé developed a milk based baby food and soon began
marketing. It was the first product of Nestlé.
Nestlé started in 1905 as a merger of the Anglo-Swiss milk
company, which was established in 1866 by two brothers
George Page and Charles Page.
Nestlé is one of the largest food and nutrition company in the
world, founded and headquartered in Vevey, Switzerland.

5. Nestlé Product’s List
• Nestlé Milkmaid
• Ice cream
• Syrups
• Jam
• Honey
• Candies
• Nestlé Fresh
• Natural dahi (curd)
• Nestlé Slim Milk
• Maggi 2 Minute
Noodles
• Maggi Sauces
• Maggi Pizza Mazza
• Maggi Pichkoo
• Nescafe
Cappuccino
• Nestlé Ice Tea
• Nescafe Sunrise
• Nestlé Munch

6. Management Of Nestlé
PERSON DESIGNATION
Antonio Helio CEO/Chairman/
Managing Director
Ashok Kumar Mahindra Director
B Murli Secretary

7. Introduction of
Maggi 2 Minute Noodles
 It’s a brand of instant noodles made by Nestlé India ltd.
 It was founded by the Maggi family in Switzerland in the 19th
century.
 Nestlé launched Maggi for the first time in India in the 1982.
 Nestlé wanted to explore the possible for such an instant
food among the Indian market.
 Maggi has been Nestlé's flagship not only in India. which is
it’s largest market but globally as well.

8. Marketing Objectives
 To promote Maggi noodles as a healthy ready to eat
convenient food.
 To provide line extension by introducing Cup Noodles/Mug
Noodles.
 To upgrade the existing product features vies. packaging,
ingredients, special additives based on consumer feedback.
 The objectives were arrived at based on the analysis of
Ansoff’s Grid.

9. Achievement Of These Objectives
 Promotional campaigns in schools.
 Advertising strategies.
 Product innovation & variation.

10. Currently following are the products which
are being marketed by nestle under the
Maggi Noodles brand other than its 2
minute Maggi noodles are:
 Maggi Vegetable Multigrain Noodles.
 Maggi Vegetable Atta Noodles.
 Maggi Cuppa Mania.

11. New Launch
 Maggi Pasta
 Maggi Magic Cubes
 Maggi Pizza Mazza
 Maggi Bhuna Masala
 Maggi Masala-e-magic
 Maggi Coconut Milk Powder

12. Competitors & It’s Effects
 Companies like Top Ramen,
Indo Nissan, Ching’s , Sun
feast launching a similar kind of
product, Maggi faced major
competition in the market.
 To overcome this competition
Maggi launched Dal Atta
Noodles Sambhar flavour that
failed. New products like
ketchups, soups , tastemakers
also failed getting the Maggi
strategy team into deep
thought.

13. Latest Strategic Improvements
 Strong Customer Relations.
 Good Packaging and Strong Dealer-
Vendor Relations.
 Continuous process innovation.
 Repositioning as a healthier snacks.
 Price Incentives.
 Capturing New Customer Base.
 Meri Maggi.

14. Current Scenario
 Leading Brand in India as well as the world.
 Reasonable competitive pricing.
 Market share of 80% of the instant noodles
segment as of 2011.
 Focus on health benefits with yummy taste.
 Diversification in terms of variety in flavours &
pricing.
 Creative interaction blogs for customers like
www.maggi-club.in & www.meandmerimaggi.in

15. Any question ?.......

16. Thank
You