Pre Engineered Building Manufacturers Hyderabad.pptx
Nestle + kitkat
1.
2. It was founded in 1867 by HENRI NESTLE.
Was listed no.1 in fortune global 500
as the World’s most profitable corporation.
Ranked no.13 in FT global 2011 with
market capitalization of $200 million.
Has 449 factories in 86 countries and employs
more than 3,28,000 people.
factories in india set up in 1961 at
Moga (Punjab),
Choladi (Tamilnadu),
Nanjagud (Karnatka),
Samalakaha (Haryana),
Ponda (Goa)
3. VISION
“Nestlé's aim is to meet the various
needs of the consumer everyday by
marketing and selling foods of a
consistently high quality.”
4. MISSION
“We strive to bring consumers foods that
are safe, of high quality and provide
optimal nutrient to meet physiological
needs. Nestle helps provide selections
for all individual taste and lifestyle
preferences.”
11. What the Brand Is...
• Brands – products or firms whose names
and/or logos are readily recognised and
associated with particular characteristics
• Branding - is the process of using a name, sign,
symbol or other creative element to identify a
product and emphasise its position in the
market
12. Brand name:
• can be achieved using a company name
• promises the consumer particular benefits
• considered by a company to be its most
important intangible asset
• becomes perment to a product's success
13. Promotion Strategy
• The “Have a Break, Have a Kit Kat” theme appeared
briefly in 1939, but has been the on-going Kit Kat slogan, or
strapline, since the mid 1950s
• Kit Kat's advertising is concentrated in two media:
– television commercials - which follow the well-known
Have a Break tradition
– posters - where the powerful colours of the pack and
product are used to dramatise the message
14. Products
• Ice Cream
• ChunKy
• Kit Kat Bar
• Kit Kat Snacks
• Frozen Desserts
• Pop Chocs
15. • The launch of Kit Kat ChunKy proved to be one of
the best marketing success stories in recent times
• Over 50 million bars were despatched within the
first few weeks of the launch
• Kit Kat ChunKy almost immediately became the
best selling countline, and this success story has
continued
The success of the launch
17. The 4 P’s
• Referred to as The Marketing Mix
– All four P’s are essential to the success of a
marketing plan for either a product or a service
• 4 P’s stand for
– Product
– Price
– Place
– Promotion
• A mix of all the four P’s is necessary to sell a
product in market
18. Product
• Refers to the benefits of buying a product
– What need does the service/product fulfill
– Quality
• Some people really want quality (Ferrarri)
• Features
• How will your product/service differ from the
competition
• What will you do differently?
– Design
• How is it going to look?
• Consumers often will purchase because “it looks cool”
19. Product
–Packaging
if your selling a product what image will the
packaging communicate?
–Range of Products
what complimentary products may you offer
• If service: Will you offer other products with
your service
20. Price
• Marketing is responsible for establishing the
price of their service/product
• Must consider the costs of all the inputs
(materials, labour, etc)
• Mark-up Price – How much profit do you
want to make on every product/customer
21. Price
• Different Pricing Strategies
– Competition – basing your prices on those of the
competition
– Penetration – making your price low while new
just to get some business
– Bundle – putting the product/service with another
item and bundling the prices
– Psychological – making the price say something
about the quality of your product
22. Place
• Simply refers to how & where you are going to
sell the product to the consumer
• Direct Distribution – selling your product
directly to the consumer
• Indirect Distribution – sold through a 3rd party
23. Promotion
• A successful product or service means nothing
unless the benefit of that product/service can
be communicated to the Target Market
• There are many ways to get the “word out”
Public Relations Advertising
24. Nestlé :MARKETING STRATEGY
Uses the same
symbols worldwide.
“think globally and
act locally”
Product formulation vary to
suit cultural differences.
25. Nestlé ;MARKETING STRATEGY
Reduce prices and introduce
smaller packages for products
to make them affordable has also
implemented many promotional
schemes.
The company has also promoted
their products like giving free
samples of the new products
free with old popular and
famous product.
26. Nestlé :MARKETING STRATEGY
It also came up with products
which will target the children like
fruitips, milky bar choo,
nestle Chinese maggi noodles.
In the spirit of catering to Indian
tastes maggi introduced maggi
pickles in five variants
benchmarked to give her
“ghar ka swad”.
27. Nestlé :Advertising Strategy
Nestlé launches new campaign for Kit
Kat,uses animation for the first time in
India. It urges busy youngsters to take
a break and notice the fun events in
their surroundings.
29. • Unmatched product and brand portfolio.
• R&D capabilities. Nestlé invested more than $2 billion in
R&D in 2011 .
• Distribution channels and geographic presence.
• Brand reputation valued at $7 billion.
Strengths
•Inability to provide consistent quality in
food products.
•Weak implementation of CSR.
Weaknesses
30. • Increasing demand for healthier food products.
• Acquiring startups specializing in producing well-
being products.
• Establishing new joint ventures.
OPPORTUNITIES
• Food contamination.
• Trend towards healthy eating
• Growth of private labels..
• Rising raw food prices.
CHALLENGES
31.
32. INDIA:
Clean Drinking Water Project And Water
Education Programme For Children:
The project has benefited
More than 17000 children
And even the farmers
Were made aware to
Make proper use of water
during their farming
activities .
33. MALAYSIA:
Contract Chilli Farming Project:
Nestlé provides the rural farmers with technical
Support in the field of Chilli
processing. 80% of the chillies
produced,are purchased by
Nestlé which are been
used in
MAGGIE CHILLI SAUSE.
A proud farmer from
Kelantan, Malaysia
Whose chillies are
used In
Maggie Chilli sause.
34. IN INDIA:
Nestle Agricultural Services
has used the experience gained
by nestle in different Parts
Of the world to set up a
system of direct and
Efficient contact with the
farmers in India.
35. GROUP MEMBERS
KESHAV……………...303
KARAN……………….314
JIGAR………………...316
NIKITA………………..333
PARIDHI……………...352
YASH………………….362
HARSH………………..360
