The document summarizes Maggi noodles marketing strategies in rural India. It discusses Nestle's flagship brand Maggi and how they initially targeted and positioned Maggi noodles as a convenient product for mothers and children. It describes Maggi's STPD analysis framework for segmentation, targeting, positioning and differentiation. It also outlines Maggi's initial promotional strategies and distribution network to penetrate rural markets.

1. RURAL MARKETING ASSIGNMENT Company: Nestle. Product: Maggi noodles. Submitted To: Submitted By: Mr. Chetan babu sir. Mr. Nikesh Gadewar roll no: 1016.

8. Products of Nestle

11. What is the brand name that comes to your mind when, you hear the word “NOODLES”?

16. Marketing Mix OF Taste Bhi Health Bhi NOODLES

18. MAGGI-Pricing Maggi 2-Minute Noodles(Chicken) 95 gms 12.00 Maggi 2-Minute Noodles(Curry) 100 gms 13.00 Maggi 2-Minute Noodles (Masala - spicy) 100 gms 12.50 Maggi Rice Noodles 95 gms 15.00 Maggi 2-Minute Noodles (Veg atta) 200 gms 30.00 Maggi Dal Atta Noodles 100 gms 13.00

23. Advertisement Effective Taglines

29. STPD Analysis Segmentation Targeting Positioning Differentiation Age Kids Fast to cook good to eat Taste Eating Habits Youth 2-minute noodles Flavours Lifestyle of urban families Office goers Taste bhi health bhi Packaging Working Women Health conscious people

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