This document summarizes information about Nestle Maggi noodles. It introduces Nestle as a multinational food company founded in 1866 in Switzerland. Maggi noodles is one of Nestle's instant noodle brands popular in several countries including India. The document discusses Maggi's STPD analysis, competition in India from other brands like Knorr and local manufacturers, and Nestle's competitive strategies to establish Maggi as the leader in the Indian instant noodles market through new product introductions and marketing campaigns positioning it as a tasty and healthy snack.

1. Nestle Maggi
Submitted By :
22. Paras Sompura
23. Parth patel
24. Parth Shah
Submitted To :Prof.Poonam Arora

2. Flow Of Presentation
1. Introduction of nestle
2. Introduction of maggi
3. STPD Analysis
4. Competition
5. Competitive Strategy

3. Introduction of Nestle
• Nestle is multinational packaged food company founded and
headquartered in vevey, switzerland.
• Nestle is swiss company founded in 1866 by Henry nestle.
• There is a market of its products 130 Countries across the
world.
• Nestle is good food,good health of consumer.

4. Introduction of maggi
 Maggi noodles is a brand of instant noodles made by nestle.
 The brand is popular in
– Australia
– India
– Malaysia
– New Zealand
– Nepal
– South Africa
– Singapore
 Recently a line of Rice noodles has also been introduced in india
 In fact, MAGGI has become a generalized name for instant
noodels in india.

5.  Maggi 2 minute noodles is a one of the largest snack food brands in
the country and it also defines the instant noodles category in the
country.
It is available in 4 flavors.
– Masala
– Chicken
– Tomato
– Curry

6. STPD Analysis
Segmentation
Targetting
Positioning
Differentiation
On the basis of the lifestyle of the people.
Habits of urban nuclear families.
 The target audience.
 Young generation and people on the move.
 “Tasty Bhi Healthy Bhi”
 “Takes just 2-minutes to make”
Taste, Flavors,packaging etc.

7. Sales declined during the 1990s.
• Chowmin
• Ramen
Competitive pricing
• Local manufactures
Knorr
• Same packing
• Pricing
Competition

8. Competitive Strategy
Formulating in 1997
• A Mistake
• Revived Mistake
Introduced Other Products
• Soups,Ketchup,Pasta Etc..
• To create brand image
In the 2000s
• Leader in the instant noodles segment
• Crushing down many local competitors

9. Various Tag Lines of Maggi
 Through its ads, NIL positioned Maggi as a ‘fun’ food for kids which
mothers could prepare easily . Tag lines of Maggi from their various
ads:-
“Mummy,bhokh lagi hai”(Mom, I’m Hungry)
“Bas 2-Minute,(Only 2 minutes)
‘Fast to cook good to eat’
‘Health bhi,taste bhi’
 Happiness is homemade

10. To Become health
product
Vegetable aata noodles
First –Mover advantage Creates new market
Strategies For
a Product
Category