This document discusses Nestle's Maggi brand of instant noodles in India. It provides background on Nestle, which was founded in 1866 and began marketing products during World War I. Maggi noodles became Nestle's flagship brand globally and in India after being launched there in 1983. Maggi quickly captured around 90% of the Indian instant noodles market share. However, sales declined in the 1990s due to increased competition. Nestle responded with new product lines and changed its marketing strategy. Currently, Maggi remains the leading brand in India and Nestle focuses on health benefits, reasonable pricing, product diversification, and creative customer engagement.