This document discusses Nestle's Maggi brand of instant noodles in India. It provides background on Nestle, which was founded in 1866 and began marketing products during World War I. Maggi noodles became Nestle's flagship brand globally and in India after being launched there in 1983. Maggi quickly captured around 90% of the Indian instant noodles market share. However, sales declined in the 1990s due to increased competition. Nestle responded with new product lines and changed its marketing strategy. Currently, Maggi remains the leading brand in India and Nestle focuses on health benefits, reasonable pricing, product diversification, and creative customer engagement.

1. OO DL ES
N

2. MARKETING STRATEGIES

3. INTRODUCTION
• Nestlé is Swiss Company founded in 1866 by Henri
Nestle.
• Nestlé started to meet the need of milk in World War I.
• Nestlé market its product in 130 countries across the
world.
• Nestlé sells a billion product every day.
• Nestlé put Nutrition as the core of their business as their
main focus on ‘Health and Wellness’.
•Nestlé Alimentana SA was taken as a result of the
acquisition of Fabrique de Produits Maggi SA (founded
1884)
•Maggi was a major manufacturer of soup mixes and
related foodstuffs(1977)

4. MAGGI IN INDIA
‘Fast to Cook and Good to
Eat’
• Maggi noodles is a brand of instant noodles made by
Nestle.
• Maggi is the iconic brand of Nestlé
• Maggi has been Nestlé's flagship culinary not only in
India but globally as well.
• Nestlé unleashed Brand Maggi in India 25years ago
in 1983 with the launch of its traditional 2-minutes
noodles.
• Almost 90% of shares in market.

5. Hurdles and Solutions
• Sales declined in 1990’s • NIL created new
• Competition increased category-2-minites
in noodles section Instant Noodles.
• Launch of new product • Changed advertising
in market campaign/Tag lines
• Sales promotion in
Schools and offices.
• Product positioning as
fast relief from hunger

6. MARKET PENETRATION
STRATEGIES
• ‘Convenience product’ for mothers and ‘fun product’
for children.
• New products innovation-
 Veg Atta Noodles,Dal Atta Noodles,Cuppa Mania.
• Availability in different packs.
• Conducting regular market research.

7. Current Scenario Of Maggi
• Leading Brand
• Reasonable pricing
• Diversification
• Creative interaction blogs for customers
www.maggi-club.in / www.meandmerimaggi.in
• Focus mainly on health benefits.

8. Current World Market Share

9. Product Life Cycle

10. THANK You
QUESTIONS..??