Nestle India is one of the biggest players in India's FMCG sector with a presence in milk and nutrition, beverages, prepared dishes and cooking aids, and chocolate and confectionery. It manufactures popular brands such as Nescafe, Maggi, Milkybar, Milo, Kit Kat, and Nestea. Nestle India is a subsidiary of Swiss company Nestle S.A. and has 8 manufacturing facilities and 4 branch offices across India. Nestle India has a strong online presence with over 10 million followers on Facebook, 170,000 followers on Instagram, and 212,000 followers on Twitter.

1. NESTLE
DIGITAL MARKETING COMPONENT 1
From: Supriya

2.  Nestle India Ltd one the biggest players in FMCG segment has a presence
in milk & nutrition beverages prepared dishes & cooking aids & chocolate
& confectionery segments. The company is engaged in the food business.
The food business incorporates product groups such as milk products and
nutrition beverages prepared dishes and cooking aids chocolates and
confectionery. Nestle India manufactures products under brand names
such as Nescafe Maggi Milkybar Milo Kit Kat Bar-One Milkmaid and
Nestea. The company has also introduced products of daily consumption
and use such as Nestle Milk Nestle Slim Milk Nestle Fresh 'n' Natural
Dahi and Nestle Jeera Raita. The company's brands include milk products
and nutrition prepared dishes and cooking aids beverages and chocolates
and confectionery. Their milk products and nutrition includes Nestle
Everyday Dairy Whitener Nestle Everyday Ghee Nestle Milk Nestle Slim
Milk and Nestle Dahi. Beverages Include Nescafe Classic Nescafe Sunrise
Premium Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India
is a subsidiary of Nestle S.A. of Switzerland The company has presence
across India with 8 manufacturing facilities and four branch offices spread
across the region. The four branch offices in the country help facilitate the
sales and marketing of its products. They are in Delhi Mumbai Chennai
and Kolkata. The company's head office is located in Gurgaon Haryana.
Nestle India Ltd was incorporated in the year 1956.

3. Online Strategies of Nestle
 Nestle have 170 thousand followers on
Instagram
 10,945,716 Fans on Facebook.
 11 million likes on Facebook.
 212,392 Followers on Twitter.

4. Customer Analysis
 With such a wide range of products in
different categories, Nestle serves
different pocket size too. Being a
global company it caters to the
changing needs of the population of a
particular nation aptly & competitively.

5. My Opinion
 According to me nestle has made
space in hearts of their customers on
social media platform also.
 Customers are always active on
nestle's social media pages.
 They always give their reviews on
every posts of nestle's.

6. Snapshot

9. THANK YOU