EFFECTIVE PRESENTATION FOR CONFERENCE

1. BY
S.AISHWARYA
S.GAYATHRI
(DEPARTMENT OF MANAGEMENT STUDIES)

2. INTRODUCTION
1866
• FOUNDATION OF NESTLE, SWISS
COMPANY
1872
• FOUNDATION OF MAGGI BY MAGGI
FAMILY(JULIUS MAGGI)
1947
• MAGGI MERGED WITH NESTLE
1982
• MAGGI INTRODUCED IN INDIA

3.  PATANJALI NOODLE
YIPEE
KNORR SOUPY NOODLES
COMPETITION

6. TARGET OF THE MAGGI
KIDS
/TEENGERS
WORKING
WOMEN
YOUTH/OFFI
CE GOERS

7. MAGGI (BEFORE THE CONTROVERSY)
• Maggi has always made family –based
advertisement to attract its customer.
• Most of the advertisement centre around
mother delighting with their favorite two minute
noodles.
• The advertisement give the family value to
stimulate their feeling to buy the product.
• Tag line(FAST TO COOK,GOOD TO EAT)
• MAGGI with 80% of market share.

8. MAGGI ( CONTROVERSY)
• On June 4, 2015 the government of Tamil
Nadu banned Maggi foods due to an
unacceptable amount of lead and other
components
• The Food Safety Standards and Safety
Authority of India (FSSAI) had banned the sale
of Maggi
• It’s market share came down .

10. AFTER CONTROVERSY
• Nestle decide to increase it’s spending on
television commercial ,leading to a growth of
it’s ad volume to about 96% by sep 2015 –two
month.

11. CURRENT STRATEGY OF MAGGI
• Nestle India's instant noodles brand Maggi has
attained over 60 percent market share
Through the ads they introduced many
varieties in it .Their current strategy of the
maggi is to advertise their product and brand
in mass manner.

12. CONCLUSION
• Today maggi has covered indian market in
such a way that even in the most remote of all
locations, be it any small village even in the
most hilly regions ,there will always be some
roadside shop selling maggi.
• From this we are concluding that maggi used
advertisement to attract the customer.so
advertisement plays major role in their
strategy.

13. REFERENCE
• http://www.nestle- ea.com/en/aboutus/history/history_detailed
https://www.nestle.in/aboutus/allaboutnestl%C3%A9 https://en.wikipedia.org/wiki/Maggi
https://www.quora.com/Why-are-Nestle-Maggi-noodles-so- popular-especially-in-India
http://business.mapsofindia.com/top-brands-india/top-noodle- brands-in-india.html
https://www.scribd.com/document/252817930/Maggi-STP-pdf
http://www.slideshare.net/tinuupadhyay/marketing-project- maggi http://www.slideshare.net/parves190/maggi-
noodles-8279990 https://yourstory.com/2016/09/marketing-lessons-maggi/
https://www.slideshare.net/probikersagar/brand-study-maggi
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14. THANK YOU