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veena
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Nestle introduced the Maggi brand in India in 1982, creating a new category of instant noodles. Maggi became very popular as a snack food in India. Nestle segmented the market based on lifestyle and eating habits, targeting kids, youth, and working women as convenience products that cook quickly. Maggi positioned itself as fulfilling hunger fast in 2 minutes with slogans about taste, health, and ease of preparation. Over time, Maggi expanded its product line and used promotions, celebrity endorsements, and market research to strengthen its brand in India.

Business
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PRESENTATION ON By: R.Veena bhargavi PGDM-RM 0911-057 Institute of piblic enterprise[IPE]
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About NESTLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NESTLE-HOME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ice Cream: Dreyer’s (ice creams, frozen yogurts, frozen fruit bars) Nestle Push-Ups The Skinny Cow (ice cream treats) Pet food: Alpo Frosty Paws (dog ice cream treats) Gourmet One
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History of maggi ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maggi as an international culinary brand ,[object Object],[object Object],[object Object],[object Object]
Maggi- INDIA ,[object Object],[object Object],[object Object],[object Object]
Maggi – PRODUCT length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PRICE : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry), 'Bas 2-Minute,' (Only 2 minutes) and 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers
 
STP of maggi SEGMENTATION: ,[object Object],[object Object]
TARGETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING: ,[object Object],[object Object],[object Object],[object Object],[object Object]
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