Top ramen
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1. The document discusses the history and strategies of Top Ramen noodles in India. It was introduced in 1988 through a joint venture with Brooke Bond India Ltd. 2. Top Ramen's branding strategy positioned it as a healthy and energetic snack targeting adults. Its tagline "Don't be a noodle, be a smoodle" emphasized its differentiation from competitors like Maggi. 3. The document provides suggestions on how Top Ramen can improve such as enhancing its distribution channels, targeting kids, and changing its packaging and logo.
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Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
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Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
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HUL entered the noodles category in 2010 with its brand Knorr Soupy Noodles. It positioned Knorr Soupy Noodles as a combination of taste and health compared to usual instant noodles. The target market was kids, with Kajol as the brand ambassador. While similar to curry noodles already existing in the market, Knorr Soupy Noodles was HUL's entry into the packaged soup and noodles categories. HUL is India's largest FMCG company with over 35 brands. It has an annual turnover of INR 30,170 crores.
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This marketing plan summary focuses on Maggi Magic Sarap, Nestle's market-leading all-in-one seasoning product. According to a survey, Maggi holds 59% of the market share. Its main competitors are Knorr, AjiGinisa, Lucky Me NamNam, and Del Monte. Maggi maintains the top position through high brand awareness generated by heavy advertising. The plan aims to increase Maggi's market share and distribution while keeping prices affordable.
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This presntation was made considering and imagning myself as a CEO of a company and making changes and enhancing the product or adding variants for promoting it and re marketing it..just a little try..!!:)
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The document discusses a case study of how Ching's Secret, an instant noodle brand, promoted their product through social media marketing. Some of the key challenges they faced were competition from other brands, having a product considered "not cool", and limited resources. Their strategy was to choose platforms where their target audience spends time, like Facebook. They created different types of engaging content and did an initial push to gain fans. This resulted in success, with Ching's Secret building a community of over 100,000 fans on Facebook and becoming one of the most popular cookery channels in India.
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A project that needed much more in-depth research in the market to develop a strategy according to the specific target market
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Marketing Srategy - Nestle Maggi by Nirav Khandhedia
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Top ramen
- 1. PRESENTED BY :- DEEPTI MODI GOWTHAM G. KRISHNA LUCKY NINOUSHKA RAVI TEJA SANKA ZEBA GULZAR
- 2. 5 8 14 11 6 4 13 9 15 10 12 3 INTRODUCTION DID YOU KNOW TOP RAMEN V/S MAGGIE BRAND COMMUNICATION BRAND POSITIONING MARKET DEVELOPMENT PRODUCT DEVELOPMENT MARKET PENETRATION COMPANY FOUNDER BRANDING STRATEGY SUGGESTIONS HISTORY
- 3. BRAND TOP RAMEN COMPANY INDO NISSIN AGENCY DENTSU TARGET GROUP HEALTH SEEKING FAMILIES USP VITAMINS PLUS ENERGY HEALTH NOODLES PRODUCT CATEGORY NOODLES INTRODUCTION
- 4. Started back in 1948 Created to feed the masses in the aftermath of World War II Started in India in 1988, joint ventured with Brooke Bond India Ltd. Agreement broke-off in 1998 Started distributing the products through Marico industries In 2008, the alliance was mutually called-off HISTORY
- 5. COMPANY FOUNDER i Japanese inventor and businessman, founded Nissin Food Products Co, Ltd. Known as the inventor of instant and cup noodles. Invented noodles on August 25, 1958 by trial error
- 7. BRANDING STRATEGY ADVANTAGE DISADVANTAGE Retailers shelves Differentiated feature Negative impact on the company's brand strength Cannibalizing sales Effectively using brand-switchers Wrong Target group
- 9. PRODUCT DEVELOPMENT Developi ng a new category of cup- noodles in Indian market. It is ready to eat just after adding hot water int o it. Top Ramen is also credite d with the launch of curry- noodles in India. Adding five differen t flavor's to instant noodles . Introdu cing it into various pack sizes
- 10. Presence in China Brazil, Germany, Hong Kong, India, Japan, Mexico and Thailand Present worldwide Target group- Adults & Health- seeking families Worldwide presence of product through 29 plants 11 countries MARKET DEVELOPMENT STRATEGY
- 11. BRAND POSITIONING “Don't be a noodle, be a smoodle” evolved as the base line for the brand Dramatizing energy personality Portrayed as healthy and energetic The New Mascot ”Top Boy” Targeted adults
- 12. BRAND COMMUNICATION Proudly boasting a funky English Tag line "Don't be a noodle, be a smoodle“. The “the jungle book” ad portrayed fun, action and emotion. communicated to people with a new tag line “Be the Champion”, and a new mascot, the Top Boy. Saina Nehwal as the brand ambassador.
- 13. TOP RAMEN V/S MAGGIE Launched 10 years after Maggie Launched calling itself Smoodles and got a strong foothold! Made a mistake by targeting adults Macho Masala Distribution problems Promoted itself as a snack Target group- kids No brand ambassador Umbrella branding Strong distribution channel
- 14. SWOT ANALYSIS • Instant caught attention in market and lots of company came into market • Intense and increasing competition • Align sale with marketing partners globally • Cost reduction by restructuring production system • Tough competition from other brands • Limited market share • Marketing in other countries not efficient • High-speed instant noodle production lines • Lower distribution costs • Worldwide presence • Continuously proposing new product based on technical breakthrough S w TO
- 15. DID YOU KNOW ??? • Luxury item • Justin Timberlake's unintentional advertisement • China-best consumer • Best invention by japan • First noodle in world • First noodle ever consumed in space
- 21. MARKET PENETRATION STRATEGY • It’s not a noodles, it’s a Smoodles. • Cup noodles that need not be cooked. •Name based flavor as “Macho Masala" instead of just “Masala”. •pocket friendly noodles at Rs 9.