1. Erin Baker, The Successful Baker. David Edwards

2. History • Founder and owner of "Erin Baker's Wholesome Baked Goods". • Began by making healthy breakfast cookies. • Started baking when she was only 7 years old. • In 1944, she figured she only use organic ingredients in her baked goods

3. Things She Had. • Trained Employees. • Cakes, Pastries, and Breads. • Sanitation. • Diverse Menu. • Healthy goods.

4. Supplies? • Shelving • Ovens!! • Pans • Fryers • Display Cases

5. (No header) • Refrigerators • Utensils • Jars • Lights

6. She Chose Reasonable Prices. She had to have used this method...

7. For Example... 1. Donuts $1.00-$2.00 2. Cakes for events: $30.00-$50.00 3. Cookies: $0.50 per. 4. Eclairs: $3.00

8. Take A Closer Look.

9. A food establishment runs on about a 25 to 35% food cost.

10. Convert your 30-35% and change it to 0.30. Then, divide the amount that you paid for and the food cost percent.

11. Let's say an average eclair cost about 60-67 ($0.67) cents. Formula: Price of Food/Food Cost %= Selling Price.

12. You should have come up with this: 0.67/0.3=2.33. NOW, you should ALWAYS round UP. So you'd get $3.00.

13. Baker's Organic Business! Cookies, Granola, Brownies and much more..!

14. Baker's business went from a 2 man job to a 100 employee business in 1 year.

15. Once the "Weight Watchers" changed their system, she had to change hers.

16. Baker cut spending, conducted layoffs, and lowered her salary.

17. As stressful as it was, she had to sacrifice herself to the business.

18. She never learned how to be a good spender or a safe saver, so owning her own business was risky.

19. Her sales grew steadily. After 6 years of selling 100-200 dozen per week, grossing some $150,000.00.

20. Also, a local bank refused to give her a loan to buy her very first piece of commercial equipment.

21. Cookies! Baker's Cookies..

22. Baker's cookies today are churned out to a sum of 40,000 a day. (17 year-old recipe)

23. The company also sells granola bars and brownie bites.

24. 10 MILLON in SALES! (2010)

25. In 2011, she projected a 30% increase in sales!

26. Baker's Recovery from Weight Watchers. (2011)

27. She introduced her granola, mini breakfast cookies, and organic brownie bites. She released most moved away from the diet crowd.

28. Baker and her company began marketing at marathons and triathlons.

29. Which lead to their company being featured in the 2011 "Triathlete magazine.

30. Which lead to their company being featured in the 2011 "Triathlete magazine".

31. Many things that Baker sacrificed in 2011 led to the dying success of her business.

32. Baker Says:

33. "Every year it's something." "But you just have to believe there's a solution to everything that comes along. And if you don't have the answer, today you just need to go home and have a glass of wine, and know that tomorrow [you will]."

34. Baker's Bibliography...

35. Review Ms. Baker...

36. What She Wanted... 1. A good business 2. To use organics and not the traditional "stuff". 3. Provide healthy goods to her customers. 4. Remain herself while under pressure of her job. 5. Her dreams to come true

37. Her business evolved immensely over some years and is now a successful bakery.

38. Erin Baker's is dedicated to baking with simple, all natural, wholesome ingredients and encouraging a healthy lifestyle with well-balanced nutrition I started baking & selling cookies at 9 years old, and I loved it so much that I made it my life's work…and yes my last name really is "Baker"! It all began in 1994 when I rented the 4-H kitchen at the Whidbey Island Fairgrounds to bake my way to a better life. Inspired by my mom's healthy baking and armed with a KitchenAid mixer, I created a revolutionary new way to serve breakfast…the Breakfast Cookie was born! For the last sixteen years, oats, fruit & honey have been the staple ingredients in my bakery, making us unique in our efforts to provide healthier food products. I take great pride in baking products with whole food ingredients which provide sustained energy and optimal nutrition. Over the years I have created many wonderful recipes to share with my loyal following. My Breakfast Cookies, Homestyle Granola and Breakfast Cookie Minis are handcrafted and baked to order, promising homemade freshness and flavor! Simple, wholesome baking principles inspired me when I was a little girl. They still make perfect sense now that I am grown up! Bake with purpose, bake fresh to order, bake with healthy and wholesome ingredients. It's that simple.

39. Credits/Cites • http://www.starting-a-bakery.com • Add http://nymag.com/guides/changeyourlife • Add another list http://www.inc.com/articles (2011) • Yahoo. com/answers (Eclairs) Sales.