The document discusses potential institutions to distribute a new music magazine. Bauer Media Group would be the best choice as they are one of the largest privately owned publishing groups in Europe with experience distributing over 300 magazines. Specifically, Bauer publishes music magazines similar to the proposed one, such as Q Magazine, which features up-and-coming artists. While Q Magazine focuses on various genres, the new magazine will focus specifically on R&B and hip hop artists. Distributing with Bauer would provide the magazine credibility and exposure due to Bauer's large reach and reputation in the industry.

1. Evaluation
Question 3

2. What kind of institution
might distribute your media
product and why ?

3. The top leading magazine publishing companies are IPC media, Bauer and
Emap
IPC Media
IMC media ( formerly international publishing cooperation)is
a consumer magazine and digital publisher in the United
Kingdom, with a large portfolio selling over 350 million
copies each year. The company have a range of magazine
divisions , music magazine IPC publishes are NME and UN
Cut magazine.

4. BAUER
Bauer Media. is a division of the Bauer Media Group,
Europe’s largest privately owned publishing Group. The
Group is a worldwide media empire offering over 300
magazines in 15 countries, as well as online, TV and
radio stations. Music magazine published by Bauer are
Q magazine, Mojo and Kerrang magazine.

5. Emap International Limited (now known as Top
Right Group) is a British media company,
specialising in the production of business-to-
business magazines, and the organisation of
business events and conferences. The company was
once a constituent of the FTSE 100 Index but is
now owned by Apax and Guardian Media Group.

6. My Magazine
The kind of institution that would distribute my
magazines is Bauer media group. This is
because Bauer media group publish a range of
magazine and they are one of the leading
magazine publishing companies .Also they
have published magazine like Q magazine
which is quite similar to my magazine because
Q magazine features upcoming artist, which is
similar to my magazine but the only difference
is my magazine is focusing on upcoming artist
in the R&B and Hip hop genre. The reason I
My magazine would want my magazine to be distributed by
Bauer media group is that they are one
Europe’s largest privately owned publishing
Group this shows they are very experienced,
and if my magazine was to be distributed by
them it would give my magazine good
reputation.