2. Rita Ora – Album Cover Name
Key features/synergies in this album cover are:
■ Dark coloured Lipstick contrasting with her light hair which
visually makes her stand
■ Seductive/revealing clothing
■ Funky unique clothing/jewellery which again makes her
stand out and portrays her image as an artist as this is also
her USP which appeals to her target audience.
■ Long eye lashes and mouth open to make the photo more
sexualised. Rita Ora is a sexy, young artist, so this appeals
more to her audience.
3. Rita Ora – Album teaser
Trailer/Website/Advert
Key features/synergies in the MagazineAdvert:
■ The jewellery she is seen wearing again which again reveals
her image and USP
■ Bold Red text which is positioned at the top of the
magazine advert contrasting with her Red lipstick as it’s the
same colour which makes this very eye catching
■ Blond Hair (Quirky look)
■ Reference to other artists who might share the same target
audience to attract more people to her new album.
4. Rita Ora – MusicVideo Single
Key features/synergies in the music video R.I.P are:
■ Her name in bold at the beginning of the video with a black
and white background with her silhouette outline in the
background reinforcing people that it is one of Rita’s videos.
■ Seductive/revealing clothing contrasting with her signature
bright red lipstick and contrasting blond hair which shows her
unique artist USP which is what her audience love to see.
■ The representation of the two performers is enhanced.
■ This music video is mainly performance and focuses on mainly
Rita Ora as this is what her target audience want to see in her
music videos (which is the camera on her throughout the
whole video showing her unique styling and artist USP of
which her audience love her for).
