The document summarizes and compares the album packaging designs for Mumford & Sons' "Sigh No More" and Rihanna's "Loud". It analyzes design elements like colors, photos, and text size/placement. Key differences noted are that Mumford & Sons' folk rock design is simple and emphasizes the music, while Rihanna's pop design is vibrant and eye-catching to draw pop fans. Both aim to represent the artist's brand and genre through visuals that communicate their passion for and control over their music.

1. Artist/Band: Mumford & Sons
Album Title: Sigh No More
Release Date: 2009
The genre of Mumford & Sons is Folk Rock. From looking at this digipak it
is clear that Mumford & Sons are not a Pop group because a normal,
stereotypical Pop digipak is colourful, a close up of the artist/band, very
busy with detail and very eye catching. As this digipak is a folk rock
digipak, it s very simple looking but actually very effective. The
photographs are all relatively the same as in the same subject but taken at
different angles/zooms. The subject of this digipak is the building which
suggests that it could be a shop. On the digipak cover, the audience is
shown the outside of the building as if the audience are standing straight in front of it. This is a clear representation of how
audiences buy their albums because when they are looking at different albums, the first thing they see is the front cover of the
album and it is the same thing within this photograph. This is because in the photograph, we do not know what is inside of the
shop because it is not close up so in a realistic situation, we would look at what we can see from the outside before looking
inside of the shop/building and it is the same effect with digipaks. Inside the digipak, the audience is shown a close up of the
windows on the building. From the close up, the audience gets a better look of what is inside of the builsing and the audience
also gets to see what is inside of the digipak. The whole message within this digipak is that Mumford & Sons do not care about
the image and how they look, it is about the music they produce and the instruments that they play that really makes the
album stands out. In the cover photograph the white building is in the middle and then there are 2 colourful buildings next to
them. This suggests that the album can looks so simple because at the end of the day, it is about the quality of the music that
makes the album/digipak sell and stand out from all of the other digipaks.

2. The middle photograph of the windows with each member on one window. Some of them have their instruments with them
which shows that they care about the music and the music only.
The title of the Band and the album title is a lot bigger than what Rihannas album is because Mumford & Sons is not as big as
Rihanna this suggests that Mumford 7 Sons are trying to get more recognition as they are not as big but from the simplicity of
the digipak colours and design, it is clear that fame is not their life goals but just being able to produce music is their life goal.
The record company that Mumford & Sons are on is Island Records. There logo of the record company are on the back of the
digipak. By having the record label displayed on the back may influence people to look at other artists/bands that are with the
same record label such as Catfish & The Bottlemen, Bombay Bicycle Club and Jessie Ware. From looking at the different artists
and bands that are with Island Records shows that they have a lot of Indie/Folk (Alternative) artists and bands. As Island
Record has a lot of Indie/Folk/Alternative artists means that the main audience they attract is people that listen to Alternative
genres.

3. Artist/Band: Rihanna
Album Name: Loud
Release Date: 2010
Rihanna’s Digipak for Loud is very vibrant and appealing with it’s colour. From using
colours such as Red and Pink it signifies that the genre of this album is Pop (Pop is also
listed as the genre of this album on iTunes) because the album is bursting with colour
(mainly reds) that draws an audience that are particularly interested in Pop Music. The
red that dominates the digipak relates to Rihannas hair as her hair is vibrant red and
she is famously known for her vibrant hair. The red can also signify that in this album,
there is going to be songs relating to love because of the red Roses that are shown
within the digipak as they stereotypically represent love. The red could also symbolise
passion to represent how passionate Rihanna feels about her music and the songs in
this album are very passionate to herself and to the audience that listens to it.
The red also goes with Rihannas lipstick that is also a deep vibrant red that could signify that the album is quite a powerful album because
when I see someone wearing red lipstick, I find they look more powerful and in control which suggests that Rihanna had a lot of say and
control with her album.
There is a running theme within all the photograph on this digipak which is that Rihanna has her eyes shut. This suggests that the
photographs are not about how she looks in them, it is about the music. Rihanna is not making eye contact with the camera which suggests
that she is very embraced with the music that also suggests that she so deeply passionate about her music that it puts her in a dream. The
roses also link with this because the roses symbolise love and passion and that is how she feels about her music.
The close up photograph of Rihanna that Rihanna is a icon as people instantly know who she is just by looking at her face because she is so
well known in the music industry and even if people do not listen to her music they know who she is. This is why the font/text does not
stand out.

4. The artists name and album title is not blog and stands out from the photograph because Rihanna is a very popular
recording artist that people do not need to know what the album is called or who it is by because people instantly know.
The record label Rihanna is with is Def Jam which has mainly Hip Hop/R&B artists such as Iggy Azalea and Kanye West. This
means that audiences that listen to artists such as Kanye West and Iggy Azalea would listen to Rihanna because the record
label would attract that audience that listen to Hip Hop/R&B (Hybrid Genre). However, the record label could’ve made it
clear that Def Jam was the record label that Rihanna is with because that could get people wanting to see what other
artists/bands are with Def Jam as they like Rihannas music.