Rihanna is a Barbadian singer who rose to fame in the 2000s. She has explored many areas in her career including music, film, and fashion design. Her music career began in 2003 and her first top ten singles were "Girl Like Me" in 2006 and "Pon de Replay". Across her album marketing for LOUD, Rihanna maintained a consistent branding with the same font, imagery of her red hair, and seductive poses to target teenage and young adult audiences.

1. RIHANNA

2. Robyn Rihanna Fenty (born February 20, 1988), better
known by her stage name Rihanna.
Rihanna originated from Barbados. From her fame
she has explored many different aspects within her
career, for instance she has been in films and also a
fashion designer for River Island.
Her career began in 2003 when she recorded some
demo tapes for a mutual friend Evan Rogers. Her tape
was then distributed to several different record labels
and she was eventually signed with Def Jam records
after auditioning for their then president Jay-z.
Her first top ten singles was a ‘Girl Like me’ which
debuted in 2006, this was then followed by ‘Pon de
Replay’.
Rihanna now net worth is around $90 million dollars
(2013). Her genre of music is R&B, Rap, Pop, Hip-Hop
and reggae.

3. On the website there is a direct link to the
Social networking site Twitter, therefore the star likes to keep in contact with her
Fans. There is also a follow me button which also allows you the opportunity to keep track of the stars.
There is also a collection of the latest press Rihanna
Has ben in for example magazine covers etc.
Rihanna also promotes her products on the
Site such as her collaboration with Mac cosmetics.

4. This Digi-pack includes the typical
features you would expect to find
i.e. the artist face. Also artwork
of the artist through out, this
complies with the genre pop.
The title of the album is
also included on the
front cover of the Digi-pack
which ids also
stereo-typical of the
genre.
The name of the artist is
also displayed on the
front cover of the Digi-pack,
therefore
promoting the artist but
also making the CD
recognizable to its
audience.
The theme of the Digi-pack I would
say is weakness
And loss which contrasts to the name
of the album “LOUD”
This may be perhaps a
representation of the artist herself
and
Word socialized with her as she is
presented in the media as a strong
Independent female. In contrast to
this CD cover where she appears
To be lonely and vulnerable.
The use of the image in the background
Presents a lot of emotion in the artist face
Perhaps illustrating that the artist is passionate
About the music she is making. Furthermore the
use of the roses
Connote that the songs of the album are going to
be about love and passion
Maybe even a break-up, this may be presented as
the artist (protagonist) is laying on them
presenting perhaps a sense of weakness, perhaps
she has lost something.

5. The back of the Digi-pack
includes a list of the song
titles that are on the CD.
The Digi-pack also has a spine again which has the artists
Name and the name of the CD on. This making it
recognizable
To the target audience, which is teenagers even on a
shelf,
Where the cover may not be visible.
On the back of the Digi-pack
there is a sexualized image of
the artist Rihanna, this again is
commonly found in the pop
genre as it is away of selling and
promoting the artist. Relating to
Mulvey’s theory the male gaze,
that the woman is there to be
looked at.
Furthermore the Digi-pack also includes a barcode.
The record label the artist is also
Signed to or in association with is
Also visible on the CD cover. Promoting
Both the artist and record label.
The use of the provocative image used on the Digi-pack
Perhaps would appeal to men, this is due to the amount of
Skin on show and also the suggestive facial expression on the
Artist.

6. The name of the artist is also clearly shown
Again promoting her as a brand.
The poster for the album is mainly based
Around the artist herself. Promoting her to
An audience and also making her more
Recognizable nationally.
The use of the red hair makes the album
Cover striking however the use of the softening
Effects used on the image make it appear
Less harsher. This is comparison with the pale pink
Rose placed on her finger suggests that there may be
A light hearted feel to the music on the CD. Involving the
Theme of love. The facial expression and the positioning of
The artists hand covering her lips and also her facial
expression
Looking sad suggests that this album may be based around
The theme of betrayal, which has made her become weak.
As the
Artist is wearing sunglasses this may suggest that as a
result of the
Betrayal the artist has lost who she is as she has lost part of
her independence
And strength due to this.
On the poster there is also the name of two
Songs that may have perhaps been a hit on radio
Shows or been in the charts, if the audience then
Like these songs it will encourage them to buy the album.

7. Consistent Branding
Throughout Rihanna’s release of her album ‘Loud’ all platforms of promotion have a consistence within their
branding. For example the same typography and font is used to establish the artists name and furthermore the
images are also similar. The red hair is consistent throughout the poster and CD cover therefore her and her
work become recognizable to the audiences. Furthermore the body language the artist is presenting to the
audience is seductive. Therefore throughout the cross media she has remained to target her target audience
which is teenage girls and also possible young males.

8. The shot captured
In the music video
Also consist with the
Branding of the album
They have a similar
Colour pallet and again
The artists appearance
In particular the red hair
Has been kept the same,
Therefore she still remains
Recognizable to her audience.
The wide shot and also the titles
For example when it says
“starring” give the music video
A cinematic feel.
Furthermore the music video
Also fits Goodwin's analysis
As the lyrics fit with the visuals.
When it says “Only Girl in the
world”
The visuals show a deserted land
Hypothetically showing her as
being the
Only girl in the world.

9. CONCLUSION
From my research I have concluded that Rihanna’s branding for her album release of Loud is
Consistent throughout the cross media convergence. Furthermore the setting of both the
Marketing posters and the CD covers and also the music video, also have some relation it
Could be said to her background of where she grew up in Barbados due to hot climate the
Music video is filmed in.