2. NICOLE SHERZINGER
Here, we can see
the track list on the
back of the digipak.
This is in order to
inform the customer
of the tracks on the
album, as well as
promote them
individually.
The barcode. Every time an album is
brought, the record sales will be passed on
to the record label and recorded to measure
success.
Copyright/record
label and
management info.
This strip is important because it
informs the customer of the CD from a
side view – so they know what it is.
Artist pictures:
These pictures
of Nicole are
simple yet
attractive, and
the theme
seems to be
the
pink/peach
font colour
and dark
background –
making the
CD appealing.
The album name is in a
different font to the
artist name, therefore
making each chunk of
text stand out.
3. EXAMPLE 2
Rihanna: I really love
this example of a
digipak because of the
inside fold.
The theme of the
colour red and roses
really work well
together – therefore
creating a very
romantic/sensual
atmosphere.
The red lipstick and
hair on Rihanna herself
fits perfectly with the
theme, making it
attractive and
successful.
Use of the male
gaze: This red
lipstick to make
Rihanna's lips
stand out help to
emphasise them;
therefore
drawing male
attention
directly.
I also love the CD itself, and think that the
flower theme is really successful in selling
the album and also informing the artist of
the genre, (pop), as it’s quite a light-
hearted/girly approach.
4. EXAMPLE 3
The use of a
relatively close up
picture of Taylor
is a successful
way of selling the
artist to the
audience.
The simplistic use
of her name in
fancy font onto of
the picture works
alongside it to
sell her and her
image, as well as
the different font
revealing the
album name so it
stands out as
being different.
I like the dark theme to this album digipak as
it gives a glimpse of the tone of the album –
which is quite low as 80% of the songs are
“soppy” romance songs. This is therefore a
successful way of selling the style of music to
the audience too.
