Website research Lorde
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Lorde's website has a simple one-page design with a large image of the artist filling the page. In minimal white text on a dark background, the website displays Lorde's name and album title at the top, and social media links at the bottom. The dark colors and makeup of Lorde in the central image reflect her style. The website provides links to purchase Lorde's music and merchandise, and her social media links allow fans to follow news of the artist. Overall, the minimal yet memorable design effectively markets Lorde by reflecting her image and making it easy for fans to engage further.
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Question 2 by Rishi Ghetia
The document discusses the effectiveness of combining an artist's main album product, a digipak, with ancillary promotional materials like magazine advertisements.
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Waxmanportfolio2016
Brooklyn Academy of Music, Brooklyn, NY
2014-2016 Landscape Architect and Principal, awecosocial.com, Brooklyn, NY
2014 Designer, Brooklyn Botanic Garden, Brooklyn, NY
2013 Designer, Sasaki Associates, Watertown, MA
2012 Designer, Sasaki Associates, Watertown, MA
2011 Designer, Sasaki Associates, Watertown, MA
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Similar to Website research Lorde
Conventions of website
The document describes several common conventions of artist websites, including:
- Featuring the artist's logo on every page for continuity.
- Including a top navigation bar to easily navigate between pages.
- Displaying a picture of the artist in the center of the page or their album cover.
- Providing links to listen to songs, view music videos, see tour dates, purchase merchandise, read news about the artist, and access social media profiles.
- Placing the record label and copyright at the bottom of each page.
Nadine Ancillary research
The document analyzes and summarizes various aspects of artists' websites and promotional materials, including August Alsina, Omarion, Trey Songz, and PartyNextDoor. Key findings include:
- August Alsina's website uses consistent black and white colors and fonts to portray his melancholic music style and create a recognizable brand image.
- Omarion's website homepage features a photo that presents him as masculine and tough to appeal to younger audiences.
- Trey Songz' website collage shows consistency in black and white and red themes, representing him as dangerous or romantic.
- PartyNextDoor's minimalist website uses a landscape photo rather than his image to seem less self
Analysis of websites
The document analyzes and compares the websites of three musical artists: The Weeknd, One Direction, and Bruno Mars. For each artist, it identifies key elements of their website design including navigation bars, logos, primary/secondary content, social media links, multimedia features, and color schemes. It summarizes how these design elements convey information about each artist's brand, target audience, and musical genre. Overall, the document uses website designs to analyze and make inferences about the three artists.
Textual analysis website 2
This website for the artist Banks uses a minimalistic style with monochrome black and white colors. The homepage features the album cover photo without text and a drop down menu for navigation. The font used has a futuristic style with frequent eye imagery, and videos are used throughout to promote the artist's music and direct visitors to streaming platforms. Navigation links are clearly organized both internally and to social media.
Website research
The document provides an analysis of several artists' websites, noting features like visual design, navigation, use of the artist's branding, and how well various elements fit together aesthetically. Key aspects that could be improved include making navigation more intuitive, ensuring the artist's name is clear, and maintaining consistency between a website and embedded media like music videos. The level of detail and focus on design elements provides guidance for developing an artist's own website.
Textual analysis website 1
This website uses minimalist design with a crimson and magnolia color scheme. The homepage features the album cover and options to listen or learn more about the artist. Navigation links allow access to music videos, tour dates, merchandise, and news. Images and videos throughout make the site engaging. A cursive font reflects the handwritten album title and personal nature of the record.
Cd Covers Analysis
The document provides details and analysis of several album covers:
- It analyzes the design elements, fonts, images, and color schemes used on album covers and how they relate to the artist's brand, music genre, and target audience. Key details like the track listing, logos, and production details are also discussed.
- Specific album covers summarized include albums by Tinie Tempah, Linkin Park, and Oasis. Differences in design approaches across the covers are highlighted, like the use of realistic vs. computer generated imagery.
- Conventions of album cover design are described, along with some unconventional design choices and their purpose. The goal is to effectively represent the artist and music genre while appealing to their
Cover analysis
The document analyzes and compares the album covers of Ed Sheeran's "Plus" album, Taylor Swift's "Red" album, and Passenger's "All the Little Lights" album. It discusses design elements like the use of color, images, fonts, and layouts on the front and back covers. Specific symbols and artistic choices are examined in depth for each album cover and potential meanings are suggested. Promotional elements like websites, logos, and production credits are also considered part of the cover design analysis.
Case studies for print products
The document provides 6 case studies of print products for music albums. Each case study examines different design elements of album covers, including font choices, imagery, color schemes, and conventions. Key details summarized include:
- Font choices, imagery, and colors used on album covers and what they may symbolize
- Common conventions included on covers and packaging like track lists, barcodes, and logos
- Differences in design elements between front and back covers that represent different aspects of the artist
Digipak and Release Poster Analysis
1) Digipaks and release posters for albums follow common conventions - they usually feature the artist's name, album title, tracklist, and image of the artist. Posters also promote where the album can be purchased.
2) Analysis of specific artists' album packaging shows similarities like centrally-placed artist images and consistent fonts, as well as differences like solo artists having photos versus groups using graphics. Color schemes also vary between dark, muted tones and bright, bold hues.
3) Case studies of Rihanna, Taylor Swift, and other artists demonstrate how packaging elements like colors, images, and layouts highlight key details while maintaining a cohesive and recognizable style for each artist. Log
Ancillary research
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their album "OK Computer" and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album artwork, videos, and website. Artists aim to make all aspects of their image easily identifiable to audiences.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Digipakanalysis2
The document discusses the front cover of Adele's album. The large name "ADELE" is displayed on the bottom right. The cover features a close-up of Adele's face with her eyes closed and hand on her head, appearing quiet and listening to the music. The simple yet elegant design aims to convey the beautiful and exquisite nature of Adele's songs.
Website slideshare
The document discusses the design choices made for a musician's website. It used red and yellow colors to link the website and music video based on an Ironman character. These bright colors are appealing to young audiences and release dopamine in the brain. The background is grey to make the colors stand out. A fun, big font was used to portray the playful musician, while basic bold fonts guide users. The layout is colorful yet simplistic to avoid confusion. Key elements like the newest music video and artist name are clearly displayed, similar to Ed Sheeran's website. The homepage features the musician's music video and close-up photo to promote his image. The style matches those of John Newman and Ed Sheeran.
Digipak deconstruction 2
1) The document describes the packaging and design of Rihanna's "Loud" album digipak.
2) The front cover features a close-up of Rihanna's red hair and lips to draw attention, while the back cover shows her looking vulnerable in a pink backdrop.
3) Inside the digipak, an edited image of Rihanna laying on roses spans three pages, tying together themes of flowers, love, and beauty throughout the packaging.
Aaron childree album covers and website
The document summarizes the album covers, website, and social media presence of artist Aaron Childree. It describes the covers of his two albums "So Much More to Say" and "Above the Norm" and how they differ in design. It then analyzes the sections and features of Childree's website, including a biography page, music page, tour dates from 2013, and videos. However, some parts of the website are out of date. The document evaluates how Childree uses his online presence to promote his music and connect with fans.
Aaron childree album covers and website
The document summarizes the album covers, website, and career information for artist Aaron Childree. It describes the covers of his two albums "So Much More to Say" and "Above the Norm" and how they differ in design. It then analyzes the sections and features of Aaron Childree's website, including a profile picture, songs, tour dates, videos, music, and biographical information. However, it notes that the tour page has not been updated since some listed dates are from 2013.
Analysis of websites
The document analyzes and summarizes the homepages of four musical artists - Bruno Mars, Little Mix, Ellie Goulding, and Demi Lovato. For each artist, it describes the design, layout, color scheme, images, navigation features, and target audiences presented on their websites. Overall, the document finds that each homepage conveys the artist's brand and personality while effectively promoting their music and keeping navigation clear and simple for visitors.
Tiesto website analysis
This website is for DJ and artist Tiesto. It is heavily image-oriented, using photos to promote his music and new album "A Town Called Paradise". Most pages feature a navigation bar at the top and bottom for easy navigation between pages. They also contain links to Tiesto's social media profiles to drive engagement. While promotional, some pages like the radio page contain more text-based information for things like broadcast schedules. The overall design and branding utilize Tiesto's fonts and a red/white color scheme for consistency across the site.
Analysing Aladdin Sane
The album cover features David Bowie with a lightning bolt across his face and red hair, representing his unique and unusual musical style from the 1970s-1980s. The iconic makeup and look would make the album stand out and be memorable, encouraging people to buy it. The artist name is in the top right for visibility when browsing albums, while the album title is at the bottom in capital letters and colors matching the style. The cover follows a rule of thirds design that splits the space into top, middle, and bottom sections for the artist, image, and title respectively, making each element easy to identify. The simplistic yet flashy design aims to leave an impression on the listener and make the album memorable.
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Music Video Analysis - Marina and the diamonds
The document analyzes the music video for "Blue" by Marina and the Diamonds using Goodwin's Theory of music video analysis. It discusses four key points: 1) How the video demonstrates characteristics of the indie genre through its retro theme and emotive performance. 2) The relationship between lyrics and visuals, though limited without a narrative. 3) How the editing matches the rhythm of the music. 4) How the video meets record label demands through product placement, close-ups to build recognition, and showcasing the artist's performance skills.
Music Video Analysis - Lana Del Rey
This document analyzes Lana Del Rey's music video for "National Anthem" according to Goodwin's Theory of music video analysis. It discusses four key points: 1) How the video demonstrates indie genre characteristics through its black and white editing and retro filter. 2) The close relationship between the patriotic lyrics and visuals depicting JFK. 3) The synchronization between the music's pace and cuts in the video. 4) How the heavily edited, black and white style meets the demands of the indie record label.
EVALUATION Q1 DIGIPAK
The document discusses how a digipak for an indie artist named Amira uses, develops, and challenges conventions of real music digipaks. It analyzed digipaks by Marina and the Diamonds, The 1975, and The XX to inform its design. The design uses conventions like including panels for the CD and song list. It challenges conventions by using different fonts. The digipak effectively markets Amira by incorporating her logo and images throughout following conventions, while developing her signature as part of the logo.
Media A2 Evaluation Q1 - Website
The document discusses how a media product, an artist's website for Amira, uses and challenges conventions of real artist websites. It analyzed the websites of Lorde, Florence and the Machine, and London Grammar to identify conventions in content, design, and marketing. The website incorporates many conventions such as social media links, galleries, stores, and consistent color schemes. However, it challenges some conventions by including a contact page with biographical information and fan mail, as well as a playlist on the homepage. The purpose is to effectively promote and market Amira as a new artist.
Indie music video analysis
Indie music represents independence and uniqueness through lyrics and visuals. It is commonly characterized by live artist performances, simple settings like studios and natural areas, close-up camera shots to convey emotion, amplified vocals, and retro aesthetics through costumes, makeup and sets. Editing techniques like black and white relate to song moods.
Indie Music Video Analysis
The document provides an analysis of indie music videos. It discusses that indie music videos typically have low budgets and feature simple settings focused on the artist. Live performances are very common to showcase the artist's talents. Narratives are also used to help audiences relate to the song lyrics. Close-up shots of the artist are important to convey emotion. Indie videos often have a retro style through sets, costumes, and effects. There is usually a strong relationship between the visuals, music, and lyrics.
Audience Research
Clara is a 17-year-old girl from Leeds who comes from a wealthy family. Her mother is a school teacher and her father is a publisher. She enjoys acoustic music and plays guitar as a hobby, going to music festivals like Reading. She is both academically and emotionally intelligent and likes music as it helps her connect with her feelings. One of her favorite bands is Arctic Monkeys and she enjoys shopping at stores like Topshop, though she strives to be an individual despite being popular among her friends.
Audience Profile
Clara is a 17-year-old girl from Leeds who comes from a wealthy family. Her mother is a school teacher and her father is a publisher. She enjoys acoustic music and plays guitar as a hobby, going to music festivals like Reading. She is both academically and emotionally intelligent and likes music as it helps her connect with her feelings. She enjoys shopping at stores like Topshop and strives to be an individual, despite being popular among her friends.
Analysis of music video
The document discusses camera techniques, lighting, mise-en-scene, and editing used in Lily Allen's music video. Shallow focus is used to draw attention to Allen and subtly show elements in the background. Lighting makes Allen stand out against dull backgrounds and gives her an "imaginary, perfect world." Her eccentric outfit connects her image to her carefree song. Fast-paced editing with many scenes uses special effects to contrast a picturesque versus boring London, reflecting the singer's lifestyle and intriguing audiences.
Analysis of Music Video
The document analyzes camera techniques, lighting, and mise-en-scene in Lily Allen's music video. Shallow focus is used throughout to draw attention to Allen against negative backgrounds, and subtly show fighting in the background. Lighting makes Allen stand out from dull backgrounds and "glow" to seem perfect, keeping the focus on her. Costume continues Allen's eccentric dress with trainers image so viewers connect it to her, making her look carefree to match the song's theme.
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
The document discusses how different social groups are represented in a student film project. Female characters are portrayed as fearful victims through the use of close-up shots showing facial expressions of being lost and helpless. Male characters are more commonly villains or antagonists, and the film represents the male character as psychotic and unpredictable through his calm demeanor while disposing of evidence. Younger female characters are shown as naive through childlike clothing, while the older male character dominates scenes and uses weapons. The black male is immediately portrayed as immoral through props suggesting murder, while the white female is depicted as vulnerable through close-up shots where she appears lost and confused in crowds.
Thriller Titles
This document summarizes the title sequences of three thriller films:
- Seven uses dark backgrounds and flashing titles to suggest something bad will happen. Actor names are in a handwritten font.
- The Silence of the Lambs shows titles over a dark, mysterious forest setting to create suspense. Fonts vary in size and position.
- Shutter Island uses a simple plain black background so the bold, capitalized grey and white titles stand out with full audience focus. The film title fades on and off the screen.
Thriller synopsis
The document provides synopses of five thriller films: One Hour Photo, The Call, Shutter Island, The Lovely Bones, and notes some commonalities between them. The synopses summarize that One Hour Photo and The Call involve obsessive loners putting young people in danger, while Shutter Island and The Lovely Bones center around murders investigated from different perspectives. A final section notes that the films commonly deal with mental health issues, harming of young girls, limited plot details, and themes of pain.
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Website research Lorde
- 3. DESIGN LAYOUT Lorde’s website has a very simple one-page design. It includes a large image of the artist that fills the entire page. In the top centre of the page there is the artist’s name and album name. The bottom centre of the page has the artist’s social media links. COLOURS The colours on this website are minimal but effective in the way that they make the artist’s image stand out. The large image of the artist makes the website generally dark as the artist is wearing dark clothes and her dark hair is quite prominent on the page. The artists make up such as her deep purple lips also exaggerates her dark look. FONT The little amount of font on the page is white and is made to stand out against the dark background. All of the writing on the page is simple and in capital letters. The artists name is written in her signature logo.
- 4. CONTENTWHAT DOES THE WEBSITE INCLUDE? This website is very minimal and therefore has minimal content, especially compared to other singer’s websites. The main piece of information that is on the page is the artist name and album name. The only other information that this website includes is the artist’s social media links, which includes twitter, tumblr, facebook and instagram. The page also includes a link to the artist’s mailing list where fans can sign up for more information on tours and news. There are two places where fans can purchase from the artist. There is a link to the artist’s itunes page where fans can buy her music, and there is also a link to a page where merchandise such as T-Shirts and jumpers can be bought.
- 5. HOW WELL DOES THIS WEBSITE MARKET THE ARTIST? Overall, website is very minimal and dark – this could be to reflect Lorde’s character. The artist usually wears very dark clothing/make up similarly to the website. The artist logo is centre of the website page and it is in white so it stands out against the dark background. The album name is written as it is on the CD and so the logo and album will be more likely to be more memorable to the audience. The artists website includes social media links to sites. Fans can then follow Lorde on these platforms to get news and information on the artist. There is a link to the Lorde’s itunes page where fans can purchase her music easily. The website also includes a link to a shop where fans can purchase merchandise such as clothing. Fans can then wear these items and they will unknowingly be marketing them to their friends.
- 6. HOW WELL DOES THIS WEBSITE MARKET THE ARTIST? Overall, website is very minimal and dark – this could be to reflect Lorde’s character. The artist usually wears very dark clothing/make up similarly to the website. The artist logo is centre of the website page and it is in white so it stands out against the dark background. The album name is written as it is on the CD and so the logo and album will be more likely to be more memorable to the audience. The artists website includes social media links to sites. Fans can then follow Lorde on these platforms to get news and information on the artist. There is a link to the Lorde’s itunes page where fans can purchase her music easily. The website also includes a link to a shop where fans can purchase merchandise such as clothing. Fans can then wear these items and they will unknowingly be marketing them to their friends.