A Twitter for your Intranet
Implementing Enterprise Microblogging
Ross Mayfield
Chairman & Co-founder
Socialtext
July 2009

About Socialtext
Social Software Collaboration
Platform as a Service
• Founded in 2002, first
provider in the Enterprise
2.0 market
• Gartner #1 Visionary:
Team Collaboration and
Social Software (2 years
running!)
• Offices in Palo Alto,
NYC, London
• 5,000+ customers
worldwide

The Collaboration Evolution
Multiple sources
Personal
of information
Dashboards
Silo’d Inboxes
Static Corporate
Directory & Social Networks
Personal Contacts
Local “Office” Workspaces: Wikis,
documents Blogs, and shared
online spreadsheets
Email and Social Messaging
Instant Messaging

Enterprise Microblogging
Share links &
information
Q&A without Status Updates
interruptions

Discovery Through Social Messaging
Discover people through content
Bring Attention
Pay Attention
Discover content through people
Problem with Discovery until now was Interruptions:
• 28% of a knowledge worker’s day
• $28B to U.S. companies
Source: Basex Research, “The Cost of Not Paying Attention”

Microblogging Adoption
• Internal marketing
Why • Concept, not just mechanics
• Business value
• Hands-on launch activities
• Small-prize contests
How • Integrate user experience
• Socialtext Desktop
• Stir the pot
• Executives
Who • Twitter and Facebook users
• Organizational connectors
• New hires

Power Law of Participation
Engagement
Core
Low
Periphery Threshold

Power Law of Participation
Goal Setting
Engagement
Wiki Editing
Blogging
Networking
Aggregation
Content Tagging
File Sharing
Comments
People Tagging
Link Sharing
Signal Core
Activity Streams Low
Read Periphery Threshold

Power Law of Participation
The Socialtext Microblogging Appliance puts forward
low threshold for participation features for a
Engagement
dynamic periphery sharing new information and
fostering new interactions
People Tagging
Link Sharing
Signal Core
Activity Streams Low
Read Periphery Threshold

The Collaboration Continuum
Basic Advanced
Wikis
Status Blogging
Updates
Social Networking
Questions
Activity and Answers
Sharing
News/Links
Time

Social Software Platform
Browser Mobile Device
Socialtext Desktop
Socialtext Socialtext Socialtext Socialtext
Dashboard People Workspace Signals
Manage attention Discover Flexible Microblogging
with personalized connections with collaboration with and activity
widget-based social networking wiki workspaces streams for your
dashboards for your people and weblogs people
Integrated User Experience
Web-Oriented Architecture

Socialtext Microblogging Appliance
A Twitter for your Intranet
• Socialtext Signals microblogging
• Socialtext People social networking
• Socialtext Desktop
Behind the firewall
• Secure deployment with low TCO
• $1 per user per month + $1,000/mo. Appliance Fee

SaaS Delivery Benefits
Benefits of Software as a Service*
• Pay for what you use
Flexible SaaS Deployment Options • Rapid implementation
• Managed Service Appliance • Simplified application integration
– SaaS On-site: all the benefits of • Treated as an operating expense
SaaS with on-premise security and • Reduced infrastructure investments
integration
• Reduced operational management
• Dedicated Hosted Appliance
• Lower upgrade costs
– Single Tenant
• Hosted Service • Lower switching costs
– Multi Tenant • Lower Total Cost of Ownership
* Gartner, September 2007
Standard & Premium Support

Flexible & Secure Across Groups
Manage attention with Desktop & Dashboard
Networks
Partners/ • Profiles
Employees
Customers • Social Messaging
• Activity Streams
Content privacy inherited from Workspaces
Workspaces
• Private
• Read only
• Read & Comment only
Company Departments Teams
• Intranet
• Public

Social Software Value Matrix
Create new
interactions Business Organizational
Innovation Transformation y
ateg Business Model
Str Transformation
tion
ni za
Operational Orga
Improve Improvement
s Communications Partnership
existing ion
interactions e rat Improvement Improvement
Op
Within a single Across multiple With customers
silo silos and partners
Microblogging has the potential to turn silos into flows,
A key enabler for business transformation

For More Information
Click on
Get the Socialtext Whitepaper
To the right of this
Slideshare presentation
Or visit us at Socialtext.com