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A Twitter for your Intranet


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Implementing Enterprise Microblogging

Implementing Enterprise Microblogging

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  • 1. A Twitter for your Intranet Implementing Enterprise Microblogging Ross Mayfield Chairman & Co-founder Socialtext July 2009
  • 2. About Socialtext Social Software Collaboration Platform as a Service • Founded in 2002, first provider in the Enterprise 2.0 market • Gartner #1 Visionary: Team Collaboration and Social Software (2 years running!) • Offices in Palo Alto, NYC, London • 5,000+ customers worldwide
  • 3. The Collaboration Evolution Multiple sources Personal of information Dashboards Silo’d Inboxes Static Corporate Directory & Social Networks Personal Contacts Local “Office” Workspaces: Wikis, documents Blogs, and shared online spreadsheets Email and Social Messaging Instant Messaging
  • 4. Enterprise Microblogging Share links & information Q&A without Status Updates interruptions
  • 5. Discovery Through Social Messaging Discover people through content Bring Attention Pay Attention Discover content through people Problem with Discovery until now was Interruptions: • 28% of a knowledge worker’s day • $28B to U.S. companies Source: Basex Research, “The Cost of Not Paying Attention”
  • 6. Microblogging Adoption • Internal marketing Why • Concept, not just mechanics • Business value • Hands-on launch activities • Small-prize contests How • Integrate user experience • Socialtext Desktop • Stir the pot • Executives Who • Twitter and Facebook users • Organizational connectors • New hires
  • 7. Power Law of Participation Engagement Core Low Periphery Threshold
  • 8. Power Law of Participation Goal Setting Engagement Wiki Editing Blogging Networking Aggregation Content Tagging File Sharing Comments People Tagging Link Sharing Signal Core Activity Streams Low Read Periphery Threshold
  • 9. Power Law of Participation The Socialtext Microblogging Appliance puts forward low threshold for participation features for a Engagement dynamic periphery sharing new information and fostering new interactions People Tagging Link Sharing Signal Core Activity Streams Low Read Periphery Threshold
  • 10. The Collaboration Continuum Basic Advanced Wikis Status Blogging Updates Social Networking Questions Activity and Answers Sharing News/Links Time
  • 11. Social Software Platform Browser Mobile Device Socialtext Desktop Socialtext Socialtext Socialtext Socialtext Dashboard People Workspace Signals Manage attention Discover Flexible Microblogging with personalized connections with collaboration with and activity widget-based social networking wiki workspaces streams for your dashboards for your people and weblogs people Integrated User Experience Web-Oriented Architecture
  • 12. Socialtext Microblogging Appliance A Twitter for your Intranet • Socialtext Signals microblogging • Socialtext People social networking • Socialtext Desktop Behind the firewall • Secure deployment with low TCO • $1 per user per month + $1,000/mo. Appliance Fee
  • 13. SaaS Delivery Benefits Benefits of Software as a Service* • Pay for what you use Flexible SaaS Deployment Options • Rapid implementation • Managed Service Appliance • Simplified application integration – SaaS On-site: all the benefits of • Treated as an operating expense SaaS with on-premise security and • Reduced infrastructure investments integration • Reduced operational management • Dedicated Hosted Appliance • Lower upgrade costs – Single Tenant • Hosted Service • Lower switching costs – Multi Tenant • Lower Total Cost of Ownership * Gartner, September 2007 Standard & Premium Support
  • 14. Flexible & Secure Across Groups Manage attention with Desktop & Dashboard Networks Partners/ • Profiles Employees Customers • Social Messaging • Activity Streams Content privacy inherited from Workspaces Workspaces • Private • Read only • Read & Comment only Company Departments Teams • Intranet • Public
  • 15. Social Software Value Matrix Create new interactions Business Organizational Innovation Transformation y ateg Business Model Str Transformation tion ni za Operational Orga Improve Improvement s Communications Partnership existing ion interactions e rat Improvement Improvement Op Within a single Across multiple With customers silo silos and partners Microblogging has the potential to turn silos into flows, A key enabler for business transformation
  • 16. For More Information Click on Get the Socialtext Whitepaper To the right of this Slideshare presentation Or visit us at