IBM Social Portal 소개자료

1. IBM Social Portal
Building a Social Portal with IBM Portal & Connections

2. Workplace의 변화
Engaging, Interactive and Open
People Centric
Open Standards & Collaborative
Traditional
Community oriented
Document Centric
Infrastructure and Centralized
Content in Context
Ad-hoc Collaboration
Metadata oriented Inside & Outside the firewall
Inside the firewall
2

3. EP(Enterprise Portal)는 어디로?
Then Now
Social
Content
Management
Personalization Mobile
HR Self Service
Directories Collaboration Open Standard
Welcome Page
Enterprise Application Analytics
Document Integration
Access
Corporate News

4. EP의 방향성 – Social Portal
Is a web experience (intranet, extranet, or website) that
seamlessly weaves social capabilities with content and applications –
resulting in enhanced collaboration capabilities and improved business processes
Web Content
& Applications
Social
Portal
Social
People
Content
Social Portal
speed integration and facilitate
contextual collaboration –
providing the foundation
for a Social Business

5. Social Portal 의 주요 요건
Provide socially infused web content, applications, and processes that are
personalized for the right user, in context of business activities and can be accessed
anywhere or anytime
Experts, Posts, Networks,
Blogs, Wikis,
Communities,
Collaboration
Social
Content
Process
Anytime,
Anywhere,
Any Device
Mobile
Contextual
Integrated, Relevant,
Applications Customized, Personalized

6. 왜 Social Portal 이 필요한가?
Create communities
 일관성있는 User Experience 제 around a specific topic
공
– Common page navigation and look
and feel between portal pages and
Connections
 협업 Portal 의 중심역할
– Social data is surfaced through the Encourage
portal user interface sharing of ideas,
driving
– Scope and associate social content innovation
from IBM Connections
with relevant web content or portal
page
 적재 적소의 Content(Context)배
치 Enable self-service,
– Display appropriate social content to increasing customer
satisfaction
the right users

7. Social Portal 의 Benefit
 즉각적인 응답 속도 and more cost
effectively to customers,
employees, partners
 지식의 습득과 활용 from
employees or customers
 고객의 충성도 및 관심도 증가,
satisfaction, sales, insights
 새로운 사용자에 손쉽게 접근
through growing communities
 다양한 사용자 접근성 in
different locations
 업무 생산성을 증가

8. IBM Social Portal의 제품 구성
Experts, Posts, Networks,
Blogs, Wikis,
Communities,
Collaboration
IBM
Content Connections
Process
Anytime,
Anywhere,
Any Device Mobile
Portal and... IBM Portal
& WCM
Integrated, Relevant,
Applications Customized, Personalized

9. IBM Portal & WCM
For Dynamic, Personalized Multichannel Web Experiences
Self-
Branding registration,
Single Sign On,
Access Control
(by User,
Group, Role)
Site Level
Navigation
Enterprise
Search
User
Community
And
User Awareness
Participation
Content
Integration
General and ERP, CRM,
personalized mainframe
Content application
integration
Common Links External
Services
Consumption
9 © 2012 IBM Corporation

10. IBM Connections – Enterprise Social Software
For Empowering Business Professionals by Connecting People & Content Socially
Find the people
you need
View & act on
Work with updates
people who
share common
roles and
expertise
See third party
updates
Home Files
See what's Profiles Communities Wikis Activities
Work with people Post, share, and discover Organize your work
happening across Find the people you Create web content
who share common documents, and tap your
your social need together
roles and expertise, presentations, etc. professional network
network
Forums Social Analytics Mobile
Micro-blogging Bookmarks Blogs Access Connections
Exchange ideas with, Discover who and Reach out for help or Present your own
and benefit from what you don’t know Save, share, and anywhere, anytime
share news with discover bookmarks ideas, and learn with mobile & tablet
the expertise of via recommendations your social network from others
others and metrics ©access IBM Corporation
2012

11. Self-
registration,
IBM Portal & IBM Connections Single Sign On,
Access Control
For Contextual, Socially-Infused, Personalized Web Experiences (by User,
Group, Role)
Branding
Enterprise
Search
Site Level
Navigation
Browse
Participate in Community
Community Media/Files
Blogs
Access Experts
Content
Integration
Blend Tags for
quick search
Personalized
Content
Build your
network
Common Links
IBM Connections
WebSphere Portal
11 © 2012 IBM Corporation

12. WebSphere Portal & IBM Connections
For Contextual, Socially-Infused, Personalized Web Experiences
WebSphere Portal IBM Connections

Branding

Registration

Profiles

Single Sign On

Communities

Access Control

Activities

Site Navigation

Blogs
Application Integration

Wikis

Enterprise Search

Fourms

Content Integration

Bookmarks

Web Service

Social Analytics
Web Experience Enterprise Social
Management for Consumption
Software for
Dynamic, Empowering Business
Personalized Professionals by
Multichannel Web Connecting People &
Experiences Content Socially

13. IBM 의 Social Portal 예 (w3.ibm.com)
Log in Branding
and Self Care
Search
Site Level
Navigation
User
Community
User And Awareness
Participation
General and
Common Links
personalized
Content
Application
Platform
Content
Integration External
Services
Consumption
What is
Next ???

14. IBM의 Social Portal 의 효과
Employee
Productivity,
Collaboration and
Innovation
Business Need

To increase productivity,
collaboration and
innovation of ~400,000
employees worldwide

Manage a global
workforce that is
complex and diverse
with different needs

 Consolidated, web-enabled Finance intranet saves $2.5M annually in deployment, hosting and maintenance
Consolidated, web-enabled Finance intranet saves $2.5M annually in deployment, hosting and maintenance
costs
costs

 Managers save 43 minutes per month by having everything they need organized in one place, a $12M
Managers save 43 minutes per month by having everything they need organized in one place, a $12M
annual productivity increase
annual productivity increase

 Centralized Sellers workplace saves each seller 1-3 hours per week, contributing to increased revenues
Centralized Sellers workplace saves each seller 1-3 hours per week, contributing to increased revenues

15. Seamless Integration with 3rd Parties
Instant Messaging
Workflow Forms
Blogs
User Ratings Dashboards
Authoring
Task List
Experts
Personalized
Video Content Communities

16. 왜 IBM Social Portals 인가?
 Flexible Information Architecture
for your Social Web Site that will meet the needs of
your employees and be understood
 Personalization and Access Control
to provide the right info, apps, and social content to
the right people at the right time
 Integrate Social Content In-Context
where useful, e.g. contextual blogs, forums,
bookmarks matching page topics and content
 Configure search to index all content
both site content and social content
 Live Names and Business Card
for in-context access to people (e.g. authors)
Personalization Content
Corporate Mobile
Management
News
Document
Access
Blogs & Wikis
Enterprise
Welcome HR Application
Page Self-Service integration Collaboration Social Networking
Directories