Visual Guide to Circles in Google+ by @ross

Ross Mayfield
Ross MayfieldCEO & Co-founder at Pingpad
A	
  visual	
  guide	
  to	
  Circles	
  in	
  
               Google	
  +	
  
            By	
  Ross	
  Mayfield	
  
Circles	
  in	
  are	
  confusing,	
  but	
  are	
  at	
  
the	
  core	
  of	
  what	
  Google	
  Plus	
  can	
  do	
  
                         for	
  you	
  	
  
                  By	
  Ross	
  Mayfield	
  
Google	
  Plus	
  Circles	
  are	
  lists	
  of	
  people	
  
You	
  can	
  make	
  lots	
  of	
  circles	
  to	
  list	
  your	
  
                        people	
  
You	
  can	
  give	
  your	
  Google	
  Circles	
  
              names	
  or	
  lables	
  
The	
  names	
  you	
  give	
  your	
  circles	
  are	
  
private,	
  nobody	
  can	
  see	
  how	
  you	
  label	
  
                      them	
  
A	
  circle	
  is	
  not	
  a	
  group	
  
•  Groups	
  have	
  membership,	
  can	
  be	
  public	
  or	
  
   private	
  and	
  discoverable	
  
•  Note	
  how	
  you	
  can’t	
  learn	
  from	
  the	
  circles	
  
   other	
  people	
  create	
  
•  Google	
  this:	
  Ridiculously	
  Easy	
  Group	
  Forming	
  
   and	
  Reed’s	
  Law	
  
Facebook	
  is	
  symmetric	
  sharing,	
  based	
  
            on	
  confirmed	
  Jes	
  
TwiKer	
  sharing	
  is	
  based	
  on	
  asymmetric	
  
                      follow	
  
Google	
  Plus’s	
  Circles	
  are	
  Asymmetric	
  
                     Sharing	
  
Google	
  Plus	
  lets	
  you	
  share	
  publicly,	
  
extended	
  or	
  limited	
  to	
  your	
  circles	
  
What	
  you	
  see	
  in	
  your	
  stream	
  starts	
  
 with	
  people	
  you	
  share	
  with	
  and	
  
  they	
  share	
  back.	
  You	
  can	
  see	
  
menJons.	
  Incomping	
  is	
  everyone	
  
         who	
  shares	
  with	
  you	
  
You	
  only	
  see	
  the	
  comments	
  in	
  threads	
  
  that	
  someone	
  is	
  enricled	
  with	
  you	
  
                        started	
  
Good	
  things	
  about	
  asymmetric	
  sharing	
  
   in	
  Google	
  Plus’s	
  Circles:	
  privacy,	
  
 management,	
  version	
  your	
  profile,	
  
  disable	
  reshare,	
  latent	
  connecJon	
  
Minuses	
  of	
  Asymmetric	
  Sharing	
  
Visual Guide to Circles in Google+ by @ross
1 of 16

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Visual Guide to Circles in Google+ by @ross

  • 1. A  visual  guide  to  Circles  in   Google  +   By  Ross  Mayfield  
  • 2. Circles  in  are  confusing,  but  are  at   the  core  of  what  Google  Plus  can  do   for  you     By  Ross  Mayfield  
  • 3. Google  Plus  Circles  are  lists  of  people  
  • 4. You  can  make  lots  of  circles  to  list  your   people  
  • 5. You  can  give  your  Google  Circles   names  or  lables  
  • 6. The  names  you  give  your  circles  are   private,  nobody  can  see  how  you  label   them  
  • 7. A  circle  is  not  a  group   •  Groups  have  membership,  can  be  public  or   private  and  discoverable   •  Note  how  you  can’t  learn  from  the  circles   other  people  create   •  Google  this:  Ridiculously  Easy  Group  Forming   and  Reed’s  Law  
  • 8. Facebook  is  symmetric  sharing,  based   on  confirmed  Jes  
  • 9. TwiKer  sharing  is  based  on  asymmetric   follow  
  • 10. Google  Plus’s  Circles  are  Asymmetric   Sharing  
  • 11. Google  Plus  lets  you  share  publicly,   extended  or  limited  to  your  circles  
  • 12. What  you  see  in  your  stream  starts   with  people  you  share  with  and   they  share  back.  You  can  see   menJons.  Incomping  is  everyone   who  shares  with  you  
  • 13. You  only  see  the  comments  in  threads   that  someone  is  enricled  with  you   started  
  • 14. Good  things  about  asymmetric  sharing   in  Google  Plus’s  Circles:  privacy,   management,  version  your  profile,   disable  reshare,  latent  connecJon