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A Twitter for your Intranet


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Implementing Enterprise Microblogging

Published in: Technology, News & Politics

A Twitter for your Intranet

  1. A Twitter for your Intranet Implementing Enterprise Microblogging Ross Mayfield Chairman & Co-founder Socialtext July 2009
  2. About Socialtext Social Software Collaboration Platform as a Service • Founded in 2002, first provider in the Enterprise 2.0 market • Gartner #1 Visionary: Team Collaboration and Social Software (2 years running!) • Offices in Palo Alto, NYC, London • 5,000+ customers worldwide
  3. The Collaboration Evolution Multiple sources Personal of information Dashboards Silo’d Inboxes Static Corporate Directory & Social Networks Personal Contacts Local “Office” Workspaces: Wikis, documents Blogs, and shared online spreadsheets Email and Social Messaging Instant Messaging
  4. Enterprise Microblogging Share links & information Q&A without Status Updates interruptions
  5. Discovery Through Social Messaging Discover people through content Bring Attention Pay Attention Discover content through people Problem with Discovery until now was Interruptions: • 28% of a knowledge worker’s day • $28B to U.S. companies Source: Basex Research, “The Cost of Not Paying Attention”
  6. Microblogging Adoption • Internal marketing Why • Concept, not just mechanics • Business value • Hands-on launch activities • Small-prize contests How • Integrate user experience • Socialtext Desktop • Stir the pot • Executives Who • Twitter and Facebook users • Organizational connectors • New hires
  7. Power Law of Participation Engagement Core Low Periphery Threshold
  8. Power Law of Participation Goal Setting Engagement Wiki Editing Blogging Networking Aggregation Content Tagging File Sharing Comments People Tagging Link Sharing Signal Core Activity Streams Low Read Periphery Threshold
  9. Power Law of Participation The Socialtext Microblogging Appliance puts forward low threshold for participation features for a Engagement dynamic periphery sharing new information and fostering new interactions People Tagging Link Sharing Signal Core Activity Streams Low Read Periphery Threshold
  10. The Collaboration Continuum Basic Advanced Wikis Status Blogging Updates Social Networking Questions Activity and Answers Sharing News/Links Time
  11. Social Software Platform Browser Mobile Device Socialtext Desktop Socialtext Socialtext Socialtext Socialtext Dashboard People Workspace Signals Manage attention Discover Flexible Microblogging with personalized connections with collaboration with and activity widget-based social networking wiki workspaces streams for your dashboards for your people and weblogs people Integrated User Experience Web-Oriented Architecture
  12. Socialtext Microblogging Appliance A Twitter for your Intranet • Socialtext Signals microblogging • Socialtext People social networking • Socialtext Desktop Behind the firewall • Secure deployment with low TCO • $1 per user per month + $1,000/mo. Appliance Fee
  13. SaaS Delivery Benefits Benefits of Software as a Service* • Pay for what you use Flexible SaaS Deployment Options • Rapid implementation • Managed Service Appliance • Simplified application integration – SaaS On-site: all the benefits of • Treated as an operating expense SaaS with on-premise security and • Reduced infrastructure investments integration • Reduced operational management • Dedicated Hosted Appliance • Lower upgrade costs – Single Tenant • Hosted Service • Lower switching costs – Multi Tenant • Lower Total Cost of Ownership * Gartner, September 2007 Standard & Premium Support
  14. Flexible & Secure Across Groups Manage attention with Desktop & Dashboard Networks Partners/ • Profiles Employees Customers • Social Messaging • Activity Streams Content privacy inherited from Workspaces Workspaces • Private • Read only • Read & Comment only Company Departments Teams • Intranet • Public
  15. Social Software Value Matrix Create new interactions Business Organizational Innovation Transformation y ateg Business Model Str Transformation tion ni za Operational Orga Improve Improvement s Communications Partnership existing ion interactions e rat Improvement Improvement Op Within a single Across multiple With customers silo silos and partners Microblogging has the potential to turn silos into flows, A key enabler for business transformation
  16. For More Information Click on Get the Socialtext Whitepaper To the right of this Slideshare presentation Or visit us at