Business Benefits of Enterprise Communities

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How to prove the business impact of communities and social enterprise

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Business Benefits of Enterprise Communities

  1. 1. <Insert Picture Here> Business Benefits of Enterprise Communities Peter H. Reiser Principal Architect, Oracle Global Industries Business Unit
  2. 2. Oracle Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  3. 3. The Enterprise Communities dilemma Communities are a Business View “good thing” BUT... What is the business case ? How do measure success ? How to integrate communities into our existing business processes ? What is the RoI? Users View I am too busy to sharing my content My time is better spent generating revenue (My knowledge is power) What is in it for me (WIIFM)?
  4. 4. What if we can prove to the business the RoI of Communities (aka Social Enterprise) AND have answers for the users on WIIFM?
  5. 5. How ?
  6. 6. Objectives Seamless integrate communties into all core business processes Establish a standardized Community Framework to support virtual teams and communities Measure the impact of communties along the business processes Establish a social value system to evaluate the value of people, content and communties
  7. 7. Core Business Processes Product Opportunity BID BID Delivery Support Creation Mngt. Mngt.
  8. 8. Business Processes and Applications Product Opportunity BID BID Delivery Support Creation Mngt. Mngt.
  9. 9. Enterprise Community Platform Product Opportunity BID BID Delivery Delivery Support Creation Mngt. Mngt. Mngt. Enterprise Community and Collaboration Framework
  10. 10. Business/Communities Metrics Product Opportunity BID BID Delivery Support Creation Mngt. Mngt. Enterprise Community and Collaboration Framework
  11. 11. Use case example: Sun Microsystems Re-Use of Content in Opportunity Management and Project Delivery
  12. 12. Re-Use of Documents Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) Project 3 Re-Use Project 1 Project 2
  13. 13. Re-Use compared to Win Rate and Margin Product Opportunity BID BID Delivery Support Creation Mngt. Mngt. Customer Win Rate Margin Forecast Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)
  14. 14. RoI on Communities (Sun Microsystems)  Up to 14 % better win rate  Up to 20% higher project margin
  15. 15. Social & Business Value per Document Social Values Business Values Downloads Wins Ratings Revenue Re-Use Hours saved
  16. 16. Social Value / WIIFM • Social reputation • Who can I trust? • What is my value? • What is in it for me?
  17. 17. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Personal Equity Blogs Re-use IP Tags CQ+PQ+SQ+RQ SKILLS EQUITY ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal
  18. 18. How it works Personal Equity Personal Equity Activities Activities Me Me Contribution create modify Tag Participation People People view rate comment Re-use
  19. 19. User Benefit Social Ranking Recognition (Incentive) Expertize and skills discovery
  20. 20. Conclusion  Benefits of Communities can be measured  Community Metrics needs to be closely aligned with Business Metrics “Think Big, Start Small, Move Faster”
  21. 21. Oracle Enterprise 2.0 approach Embedding E2.0 capability into all our Applications Oracle WebCenter Suite – User Experience Platform Oracle WebCenter Oracle Fusion Applications Oracle UCM Suite
  22. 22. Thanks ! • peter.reiser@oracle.com • http://blogs.sun.com/peterreiser • http://twitter.com/peterreiser

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