Microblogging For The Enterprise


Published on

Ross Mayfield's presentation on the benefits of microblogging in the enterprise.

Published in: Technology
  • Be the first to comment

Microblogging For The Enterprise

  1. 1. A Twitter for your Intranet Implementing Enterprise Microblogging Ross Mayfield Chairman & Co-founder Socialtext July 2009
  2. 2. The Collaboration Evolution Social Messaging Email and Instant Messaging Static Corporate Directory & Personal Contacts Local “Office” documents Personal Dashboards Social Networks Workspaces: Wikis, Blogs, and shared online spreadsheets Multiple sources of information Silo’d Inboxes
  3. 3. Enterprise Microblogging Share links & information Q&A without interruptions Status Updates
  4. 4. Discovery Through Social Messaging <ul><li>Problem with Discovery until now was Interruptions: </li></ul><ul><li>28% of a knowledge worker’s day </li></ul><ul><li>$28B to U.S. companies </li></ul><ul><li>Source: Basex Research, “The Cost of Not Paying Attention” </li></ul>Discover people through content Discover content through people Bring Attention Pay Attention
  5. 5. Microblogging Adoption <ul><li>Internal marketing </li></ul><ul><li>Concept, not just mechanics </li></ul><ul><li>Business value </li></ul><ul><li>Hands-on launch activities </li></ul><ul><li>Small-prize contests </li></ul><ul><li>Integrate user experience </li></ul><ul><li>Socialtext Desktop </li></ul><ul><li>Stir the pot </li></ul><ul><li>Executives </li></ul><ul><li>Twitter and Facebook users </li></ul><ul><li>Organizational connectors </li></ul><ul><li>New hires </li></ul>Why How Who
  6. 6. Core Periphery Power Law of Participation Engagement Low Threshold
  7. 7. Read Signal Link Sharing Activity Streams Blogging Comments Wiki Editing People Tagging Content Tagging Goal Setting File Sharing Power Law of Participation Aggregation Networking Engagement Low Threshold Core Periphery
  8. 8. Read Signal Link Sharing Activity Streams People Tagging Power Law of Participation Engagement Low Threshold Core Periphery The Socialtext Microblogging Appliance puts forward low threshold for participation features for a dynamic periphery sharing new information and fostering new interactions
  9. 9. The Collaboration Continuum Activity Status Updates Sharing News/Links Questions and Answers Wikis Social Networking Blogging Time Basic Advanced
  10. 10. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Microblogging and activity streams for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop Mobile Device Browser
  11. 11. Socialtext Microblogging Appliance <ul><li>A Twitter for your Intranet </li></ul><ul><li>Socialtext Signals microblogging </li></ul><ul><li>Socialtext People social networking </li></ul><ul><li>Socialtext Desktop </li></ul><ul><li>Behind the firewall </li></ul><ul><li>Secure deployment with low TCO </li></ul>
  12. 12. SaaS Delivery Benefits <ul><li>Flexible SaaS Deployment Options </li></ul><ul><li>Managed Service Appliance </li></ul><ul><ul><li>SaaS On-site: all the benefits of SaaS with on-premise security and integration </li></ul></ul><ul><li>Dedicated Hosted Appliance </li></ul><ul><ul><li>Single Tenant </li></ul></ul><ul><li>Hosted Service </li></ul><ul><ul><li>Multi Tenant </li></ul></ul><ul><li>Standard & Premium Support </li></ul><ul><li>Benefits of Software as a Service* </li></ul><ul><li>Pay for what you use </li></ul><ul><li>Rapid implementation </li></ul><ul><li>Simplified application integration </li></ul><ul><li>Treated as an operating expense </li></ul><ul><li>Reduced infrastructure investments </li></ul><ul><li>Reduced operational management </li></ul><ul><li>Lower upgrade costs </li></ul><ul><li>Lower switching costs </li></ul><ul><li>Lower Total Cost of Ownership </li></ul><ul><li>* Gartner, September 2007 </li></ul>
  13. 13. Partners/ Customers Company Departments Teams <ul><li>Workspaces </li></ul><ul><li>Private </li></ul><ul><li>Read only </li></ul><ul><li>Read & Comment only </li></ul><ul><li>Intranet </li></ul><ul><li>Public </li></ul><ul><li>Networks </li></ul><ul><li>Profiles </li></ul><ul><li>Social Messaging </li></ul><ul><li>Activity Streams </li></ul>Employees Content privacy inherited from Workspaces Manage attention with Desktop & Dashboard Flexible & Secure Across Groups
  14. 14. Social Software Value Matrix Microblogging has the potential to turn silos into flows, A key enabler for business transformation Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
  15. 15. For More Information 6 Ways to Get Business Value from Social Software http://www.socialtext.com/businessvalue 6 Steps to Drive Social Software Adoption http://www.socialtext.com/products/wp_implementation.php