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Corporate Social Strategists on SlideShare

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Analysis of a list of Corporate Social Strategists and how they use SlideShare

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Corporate Social Strategists on SlideShare

  1. Corporate Social Strategists on SlideShare<br />Ross Mayfield<br />VP Business Development<br />
  2. Jeremiah’s List<br />Jeremiah Owyang keeps an annual list of Corporate Social Strategists on the Buy/Brand side<br />Marshall Kirkpatrick of ReadWriteWebanalyzed their Twitter usage<br />Here we analyze their SlideShare usage<br />
  3. What are they sharing?<br />Top tags on Corporate Social Strategist content, 2006-2011<br />
  4. First 5 <br />When did they join SlideShare?<br />Nial Cook, Hill & Knowlton 10/4/06<br />Philippe Borremanns, Van Marcke Group 10/4/06<br />Craig Cmehil, SAP 10/5/06<br />Alan Lepofsky, IBM 10/5/06<br />Scott Monty, Ford 3/25/07<br />Early adopters: Most joined in 2008 <br />Meanwhile, SlideShare grew from 35 to 45 million unique visitors/mo in the last 6 months<br />Last 5 <br />Fran Sansalone, Thomspon Reuters 8/14/10 <br />Erin Macartney, PAMF 8/4/10 <br />Keith Boswell 7/28/10 <br />Zoya Fallah, Cisco 6/29/10 <br />Christine Morrison, Intuit 6/2/10 <br />
  5. Top 5 Presentations<br />By Corporate Social Strategists<br />
  6. Social Media Strategy<br />#1 Most Viewed presentation by Corporate Social Strategist<br />http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440<br />VaninaDelobelle<br />Sears<br />E-commerce Product Management<br />#1<br />
  7. Social Networking Statistics And Trends<br />#2 Most Viewed presentation by a Corporate Social Strategist<br />http://www.slideshare.net/onehalfamazing/social-networking-statistics-and-trends-presentation<br />Bob Hazlett<br />One Half Amazing<br />#2<br />
  8. Building a Community with Social Media and Web 2.0, Cisco Case Study<br />#3 Most Viewed presentation by a Corporate Social Strategist<br />http://www.slideshare.net/lasandra5/leveraging-social-media-and-web-20-in-a-product-launch<br />LaSandra Brill<br />Cisco<br />Social Media Manager<br />#3<br />
  9. The e-commerce models<br />#4 Most Viewed presentation by Corporate Social Strategist<br />http://www.slideshare.net/vaninadelobelle/the-ecommerce-models<br />VaninaDelobelle<br />Sears<br />E-commerce Product Management<br />#4<br />
  10. “Oracle in the Cloud”AWS Webinar<br />#5 Most Viewed presentation by Corporate Social Strategist<br />http://www.slideshare.net/JustinKestelyn/oracle-in-the-cloud-aws-webinar-presentation<br />Justin Kestelyn<br />Oracle Technology Network<br />#5<br />
  11. Top 10 Presentations by Views<br />105,888 Social Media Strategy<br />80,111 Social Networking Statistics And Trends<br />35,077Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study<br />30,026 The e-commerce models<br />25,119 "Oracle in the Cloud" AWS Webinar<br />20,368 The impact of corporate culture on enterprise social media<br />20,238 360-degree Marketing<br />17,330 Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]<br />15,942 Dave Knox - IEG 2008 Presentation on Youth Marketing<br />10,125 2009 Marketing Quotes<br />
  12. Corporate Social StrategistsUsage Metrics<br />
  13. Here Comes the Power Laws<br />Blog post: Power law of participation, 2006<br />
  14. The Core Contribution Metric<br />Uploads to SlideShare<br />LeeAase108<br />skwilder31<br />OSUSquire23<br />vaninadelobelle23<br />rickmans22 <br />Obviously, top uploaders also found in top views list<br />Many strategists still in view-only mode<br />
  15. Most Followed<br />Followers on SlideShare<br />ConversationAgent 341<br />scottmonty264<br />vaninadelobelle186<br />rickmans114<br />LeeAase101 <br />Followers help content go viral and help increase the odds content will be featured on the SlideShare homepage<br />
  16. Following the Most<br />Following on SlideShare<br />rickmans112<br />vaninadelobelle91<br />zenaweist53<br />maverickwoman38<br />kburbary31 <br />Following others is a core SlideShare community activity<br />Subscribing to other people or companies a sign of engagement<br />
  17. Lower Threshold Participation<br />The leaderboards for low-threshold for participation actions are similar<br />Shares (Twitter, Facebook, email, etc) and Favorites are one-click actions <br />Comments have a higher threshold, and definitively less active than sharing actions<br />Shares, Favorites & Comments<br />Shares<br />Top 5s<br />
  18. Most Views of their content<br />Views on SlideShare<br />vaninadelobelle 234350<br />LeeAase127256<br />onehalfamazing87056<br />scottmonty62773<br />ConversationAgent60135<br />vaninadelobelle13548<br />LeeAase9748<br />adamclyde7113<br />scottmonty6370<br />JustinKestelyn6074 <br />Most Embed Views of their content<br />
  19. Advice for Social Strategists<br />Only 43% of you added SlideShare to your LinkedIn profile<br />Share documents and videos <br />Make more use of embeds<br />Try Zipcast<br />Have you company Go Pro and get a Channel like this<br />Build a SlideShare Network like IBM or Dell<br />
  20. Questions?<br />@ross on twitter<br />ross@slideshare.com<br />

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