SlideShare a Scribd company logo
1 of 19
Download to read offline
SlideShare
for Journalists
Contents



How “news objects” drive attention


Tips for Journalists


Introducing the SlideShare Publisher Program
Social objects drive
conversations
Presentations             Documents


                 News
                Objects

   Videos                 Infographics
News
   Objects


Make the news
more informative
and engaging
For years, bloggers and journalists
have used SlideShare for free to
embed news objects into stories
News Objects

   “Our stories that contain
   embedded content gain
above average referral traffic.”

         -- Pierce Stanley,
         New Media Fellow
         The New Republic
Tips for Journalists
   1.  Monitor Featured Content on the
                 Homepage




          http://slideshare.net/
Tips for Journalists
      2. Browse Popular Content by
                 Category




       http://slideshare.net/popular
Tips for Journalists
            3. Follow Sources




    http://slideshare.net/pro_accounts
SlideShare Publisher Program


                   1.  Branded Channel

                   2.  Embedding & APIs

                   3.  Traffic drivers
SlideShare Publisher Program
 Builds upon LinkedIn Today and
 developer.linkedin.com/publishers
SlideShare Publisher Program
 –  Free custom branded Channel
 –  Unlimited presentation, document,
    infographic and video uploads
 –  Analytics to track traffic & engagement
Embedding

–  Embed content from
   your Channel into your
   stories
–  More engaging than
   downloading a pdf
–  Increase social sharing
Traffic Drivers
Your Channel is monitored by:
  –  SlideShare editors who choose what to
     feature on the homepage, driving traffic
     to your news objects
  –  LinkedIn Today editors who choose what
     to feature, driving traffic to your stories
How are publishers using it?
                Editorial:
                Embedding
                news objects
How are publishers using it?
          Reports & whitepapers:
          distribution for
          document format
          content
How are publishers using it?
                   Events: Share
                   presentations
                   with attendees
                   and let
                   content
                   market the
                   event brand
SlideShare Publisher Program
Publishers and bloggers with >5M
unique visitors per month can qualify
by contacting
publishers@slideshare.com

If you do not qualify, you can still use
SlideShare for free to leverage
embeddable news objects

More Related Content

Viewers also liked

Making Mobile the Default
Making Mobile the DefaultMaking Mobile the Default
Making Mobile the Defaultgvwebteam
 
Pulse Terms of Service
Pulse Terms of ServicePulse Terms of Service
Pulse Terms of Servicepulseweb
 
Dj Growthtown Feb09
Dj Growthtown Feb09Dj Growthtown Feb09
Dj Growthtown Feb09David Jones
 
Infographic: Millennials vs Boomers at Work – Generational Showdown
Infographic: Millennials vs Boomers at Work – Generational ShowdownInfographic: Millennials vs Boomers at Work – Generational Showdown
Infographic: Millennials vs Boomers at Work – Generational Showdowndomain .ME
 
Influencer strategy
Influencer strategyInfluencer strategy
Influencer strategyAndy Lammers
 
Olmeda origenes Catalogue 2015
Olmeda origenes Catalogue 2015Olmeda origenes Catalogue 2015
Olmeda origenes Catalogue 2015Olmeda Orígenes
 
Data Mining - lecture 5 - 2014
Data Mining - lecture 5 - 2014Data Mining - lecture 5 - 2014
Data Mining - lecture 5 - 2014Andrii Gakhov
 
Erwin Vanderkoogh The science behind self-organisation
Erwin Vanderkoogh  The science behind self-organisationErwin Vanderkoogh  The science behind self-organisation
Erwin Vanderkoogh The science behind self-organisationScrum Australia Pty Ltd
 
New Norms @Work - Brasil
New Norms @Work - BrasilNew Norms @Work - Brasil
New Norms @Work - BrasilLinkedIn
 
Webinar employer brand_slideshare
Webinar employer brand_slideshareWebinar employer brand_slideshare
Webinar employer brand_slideshareRebecca Feldman
 
Mozapps installがなくなったことへの不平不満
Mozapps installがなくなったことへの不平不満Mozapps installがなくなったことへの不平不満
Mozapps installがなくなったことへの不平不満Masakazu Muraoka
 
Bacterias
BacteriasBacterias
BacteriasUEA
 
Renewable energy 3_of_3
Renewable energy 3_of_3Renewable energy 3_of_3
Renewable energy 3_of_3Laura Smith
 
Introduction to Chemoinfornatics
Introduction to ChemoinfornaticsIntroduction to Chemoinfornatics
Introduction to ChemoinfornaticsSSA KPI
 
ADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSON
ADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSONADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSON
ADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSONShahrukh Hussain
 
ゼーガペイン ファン活動の記録
ゼーガペイン ファン活動の記録ゼーガペイン ファン活動の記録
ゼーガペイン ファン活動の記録Youichiro Miyake
 

Viewers also liked (19)

Making Mobile the Default
Making Mobile the DefaultMaking Mobile the Default
Making Mobile the Default
 
Pulse Terms of Service
Pulse Terms of ServicePulse Terms of Service
Pulse Terms of Service
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Dj Growthtown Feb09
Dj Growthtown Feb09Dj Growthtown Feb09
Dj Growthtown Feb09
 
Infographic: Millennials vs Boomers at Work – Generational Showdown
Infographic: Millennials vs Boomers at Work – Generational ShowdownInfographic: Millennials vs Boomers at Work – Generational Showdown
Infographic: Millennials vs Boomers at Work – Generational Showdown
 
Influencer strategy
Influencer strategyInfluencer strategy
Influencer strategy
 
00 introduccion
00 introduccion00 introduccion
00 introduccion
 
Olmeda origenes Catalogue 2015
Olmeda origenes Catalogue 2015Olmeda origenes Catalogue 2015
Olmeda origenes Catalogue 2015
 
FrontinFortaleza 2015
FrontinFortaleza 2015FrontinFortaleza 2015
FrontinFortaleza 2015
 
Data Mining - lecture 5 - 2014
Data Mining - lecture 5 - 2014Data Mining - lecture 5 - 2014
Data Mining - lecture 5 - 2014
 
Erwin Vanderkoogh The science behind self-organisation
Erwin Vanderkoogh  The science behind self-organisationErwin Vanderkoogh  The science behind self-organisation
Erwin Vanderkoogh The science behind self-organisation
 
New Norms @Work - Brasil
New Norms @Work - BrasilNew Norms @Work - Brasil
New Norms @Work - Brasil
 
Webinar employer brand_slideshare
Webinar employer brand_slideshareWebinar employer brand_slideshare
Webinar employer brand_slideshare
 
Mozapps installがなくなったことへの不平不満
Mozapps installがなくなったことへの不平不満Mozapps installがなくなったことへの不平不満
Mozapps installがなくなったことへの不平不満
 
Bacterias
BacteriasBacterias
Bacterias
 
Renewable energy 3_of_3
Renewable energy 3_of_3Renewable energy 3_of_3
Renewable energy 3_of_3
 
Introduction to Chemoinfornatics
Introduction to ChemoinfornaticsIntroduction to Chemoinfornatics
Introduction to Chemoinfornatics
 
ADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSON
ADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSONADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSON
ADAARAN CLUB RANNALHI 5 DAYS & 4 NIGHTS FOR USD 806 PER PERSON
 
ゼーガペイン ファン活動の記録
ゼーガペイン ファン活動の記録ゼーガペイン ファン活動の記録
ゼーガペイン ファン活動の記録
 

Similar to Slideshare for Journalists by @ross

SlideShare Publisher Program
SlideShare Publisher ProgramSlideShare Publisher Program
SlideShare Publisher ProgramRoss Mayfield
 
LinkedIn The "Knowledge" platform
LinkedIn The "Knowledge" platform LinkedIn The "Knowledge" platform
LinkedIn The "Knowledge" platform Gary Fearnall
 
LinkedIn Publisher Toolkit - Summer 2013
LinkedIn Publisher Toolkit - Summer 2013LinkedIn Publisher Toolkit - Summer 2013
LinkedIn Publisher Toolkit - Summer 2013Rohan Verma
 
Group 14 branding via slide share
Group 14   branding via slide shareGroup 14   branding via slide share
Group 14 branding via slide shareSwati Sharma
 
A Brief Overview of a B2B Marketing Strategy
A Brief Overview of a B2B Marketing StrategyA Brief Overview of a B2B Marketing Strategy
A Brief Overview of a B2B Marketing StrategyDiana Alice Florescu
 
LinkedIn Publisher Toolkit (Summer 2014)
LinkedIn Publisher Toolkit (Summer 2014)LinkedIn Publisher Toolkit (Summer 2014)
LinkedIn Publisher Toolkit (Summer 2014)Alexander Variano
 
Slideshare Toolbox Presentation
Slideshare Toolbox PresentationSlideshare Toolbox Presentation
Slideshare Toolbox PresentationMichael Hopson
 
LinkedIn Publisher Toolkit - Winter 2014
LinkedIn Publisher Toolkit - Winter 2014LinkedIn Publisher Toolkit - Winter 2014
LinkedIn Publisher Toolkit - Winter 2014Rohan Verma
 
LinkedIn Publisher Toolkit (Winter 2014)
LinkedIn Publisher Toolkit (Winter 2014)LinkedIn Publisher Toolkit (Winter 2014)
LinkedIn Publisher Toolkit (Winter 2014)Alexander Variano
 
What's Trending Tuesday
What's Trending TuesdayWhat's Trending Tuesday
What's Trending TuesdayJosh Petersen
 
LinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - OverviewLinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - OverviewAlexander Variano
 
AMA and TalkPoint: Webinars as Part of Your Marketing Strategy
AMA and TalkPoint: Webinars as Part of Your Marketing StrategyAMA and TalkPoint: Webinars as Part of Your Marketing Strategy
AMA and TalkPoint: Webinars as Part of Your Marketing StrategyDecusoft
 
Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2
Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2
Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2pammcilroy
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
 
How to Maximize Your Press Release in the Digital World
How to Maximize Your Press Release in the Digital WorldHow to Maximize Your Press Release in the Digital World
How to Maximize Your Press Release in the Digital WorldMalayna Williams
 
Maximizing web 2.0 and other social media tools
Maximizing web 2.0 and other social media toolsMaximizing web 2.0 and other social media tools
Maximizing web 2.0 and other social media toolsThe Scinnovent Centre
 

Similar to Slideshare for Journalists by @ross (20)

SlideShare Publisher Program
SlideShare Publisher ProgramSlideShare Publisher Program
SlideShare Publisher Program
 
LinkedIn The "Knowledge" platform
LinkedIn The "Knowledge" platform LinkedIn The "Knowledge" platform
LinkedIn The "Knowledge" platform
 
LinkedIn Publisher Toolkit - Summer 2013
LinkedIn Publisher Toolkit - Summer 2013LinkedIn Publisher Toolkit - Summer 2013
LinkedIn Publisher Toolkit - Summer 2013
 
Group 14 branding via slide share
Group 14   branding via slide shareGroup 14   branding via slide share
Group 14 branding via slide share
 
A Brief Overview of a B2B Marketing Strategy
A Brief Overview of a B2B Marketing StrategyA Brief Overview of a B2B Marketing Strategy
A Brief Overview of a B2B Marketing Strategy
 
LinkedIn Publisher Toolkit (Summer 2014)
LinkedIn Publisher Toolkit (Summer 2014)LinkedIn Publisher Toolkit (Summer 2014)
LinkedIn Publisher Toolkit (Summer 2014)
 
Slideshare Toolbox Presentation
Slideshare Toolbox PresentationSlideshare Toolbox Presentation
Slideshare Toolbox Presentation
 
LinkedIn Publisher Toolkit - Winter 2014
LinkedIn Publisher Toolkit - Winter 2014LinkedIn Publisher Toolkit - Winter 2014
LinkedIn Publisher Toolkit - Winter 2014
 
LinkedIn Publisher Toolkit (Winter 2014)
LinkedIn Publisher Toolkit (Winter 2014)LinkedIn Publisher Toolkit (Winter 2014)
LinkedIn Publisher Toolkit (Winter 2014)
 
ABOUT SLIDESHARE
ABOUT SLIDESHAREABOUT SLIDESHARE
ABOUT SLIDESHARE
 
What's Trending Tuesday
What's Trending TuesdayWhat's Trending Tuesday
What's Trending Tuesday
 
Slideshare christhianleon
Slideshare christhianleonSlideshare christhianleon
Slideshare christhianleon
 
LinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - OverviewLinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - Overview
 
AMA and TalkPoint: Webinars as Part of Your Marketing Strategy
AMA and TalkPoint: Webinars as Part of Your Marketing StrategyAMA and TalkPoint: Webinars as Part of Your Marketing Strategy
AMA and TalkPoint: Webinars as Part of Your Marketing Strategy
 
Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2
Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2
Ama And Talkpoint Webinars As Part Of Your Marketing Strategy 1206543715615437 2
 
How to use SlideShare
How to use SlideShareHow to use SlideShare
How to use SlideShare
 
Editorial Calendar
Editorial CalendarEditorial Calendar
Editorial Calendar
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
 
How to Maximize Your Press Release in the Digital World
How to Maximize Your Press Release in the Digital WorldHow to Maximize Your Press Release in the Digital World
How to Maximize Your Press Release in the Digital World
 
Maximizing web 2.0 and other social media tools
Maximizing web 2.0 and other social media toolsMaximizing web 2.0 and other social media tools
Maximizing web 2.0 and other social media tools
 

More from Ross Mayfield

The Mythical Man Moon
The Mythical Man MoonThe Mythical Man Moon
The Mythical Man MoonRoss Mayfield
 
Viral Waves on SlideShare
Viral Waves on SlideShareViral Waves on SlideShare
Viral Waves on SlideShareRoss Mayfield
 
10 years ago i was presenting...
10 years ago i was presenting...10 years ago i was presenting...
10 years ago i was presenting...Ross Mayfield
 
Content marketing with SlideShare
Content marketing with SlideShareContent marketing with SlideShare
Content marketing with SlideShareRoss Mayfield
 
7 SlideShare Secrets by @ross
7 SlideShare Secrets by @ross7 SlideShare Secrets by @ross
7 SlideShare Secrets by @rossRoss Mayfield
 
Social Architecture, by @ross
Social Architecture, by @rossSocial Architecture, by @ross
Social Architecture, by @rossRoss Mayfield
 
Dreamforce 11: Who's Who in Social Media
Dreamforce 11: Who's Who in Social MediaDreamforce 11: Who's Who in Social Media
Dreamforce 11: Who's Who in Social MediaRoss Mayfield
 
Visual Guide to Circles in Google+ by @ross
Visual Guide to Circles in Google+ by @rossVisual Guide to Circles in Google+ by @ross
Visual Guide to Circles in Google+ by @rossRoss Mayfield
 
Corporate Social Strategists on SlideShare
Corporate Social Strategists on SlideShareCorporate Social Strategists on SlideShare
Corporate Social Strategists on SlideShareRoss Mayfield
 
When Businesses Share
When Businesses ShareWhen Businesses Share
When Businesses ShareRoss Mayfield
 
Enterprise 2.0 & Deloitte Webinar
Enterprise 2.0 & Deloitte WebinarEnterprise 2.0 & Deloitte Webinar
Enterprise 2.0 & Deloitte WebinarRoss Mayfield
 
Letter to my great-grandfather on his 18th birthday
Letter to my great-grandfather on his 18th birthdayLetter to my great-grandfather on his 18th birthday
Letter to my great-grandfather on his 18th birthdayRoss Mayfield
 
Web 2.0 Goes to Work at McGraw Hill
Web 2.0 Goes to Work at McGraw HillWeb 2.0 Goes to Work at McGraw Hill
Web 2.0 Goes to Work at McGraw HillRoss Mayfield
 
Socialtext Screenshot Gallery
Socialtext Screenshot GallerySocialtext Screenshot Gallery
Socialtext Screenshot GalleryRoss Mayfield
 
A Twitter for your Intranet
A Twitter for your IntranetA Twitter for your Intranet
A Twitter for your IntranetRoss Mayfield
 
Buying & Selling eContent 2009
Buying & Selling eContent 2009Buying & Selling eContent 2009
Buying & Selling eContent 2009Ross Mayfield
 
Putting Web 2.0 to Work
Putting Web 2.0 to WorkPutting Web 2.0 to Work
Putting Web 2.0 to WorkRoss Mayfield
 

More from Ross Mayfield (20)

The Mythical Man Moon
The Mythical Man MoonThe Mythical Man Moon
The Mythical Man Moon
 
Viral Waves on SlideShare
Viral Waves on SlideShareViral Waves on SlideShare
Viral Waves on SlideShare
 
10 years ago i was presenting...
10 years ago i was presenting...10 years ago i was presenting...
10 years ago i was presenting...
 
Content marketing with SlideShare
Content marketing with SlideShareContent marketing with SlideShare
Content marketing with SlideShare
 
7 SlideShare Secrets by @ross
7 SlideShare Secrets by @ross7 SlideShare Secrets by @ross
7 SlideShare Secrets by @ross
 
The Job of Content
The Job of ContentThe Job of Content
The Job of Content
 
Social Architecture, by @ross
Social Architecture, by @rossSocial Architecture, by @ross
Social Architecture, by @ross
 
Dreamforce 11: Who's Who in Social Media
Dreamforce 11: Who's Who in Social MediaDreamforce 11: Who's Who in Social Media
Dreamforce 11: Who's Who in Social Media
 
Visual Guide to Circles in Google+ by @ross
Visual Guide to Circles in Google+ by @rossVisual Guide to Circles in Google+ by @ross
Visual Guide to Circles in Google+ by @ross
 
SlideShare Networks
SlideShare NetworksSlideShare Networks
SlideShare Networks
 
Corporate Social Strategists on SlideShare
Corporate Social Strategists on SlideShareCorporate Social Strategists on SlideShare
Corporate Social Strategists on SlideShare
 
When Businesses Share
When Businesses ShareWhen Businesses Share
When Businesses Share
 
DevLearn
DevLearnDevLearn
DevLearn
 
Enterprise 2.0 & Deloitte Webinar
Enterprise 2.0 & Deloitte WebinarEnterprise 2.0 & Deloitte Webinar
Enterprise 2.0 & Deloitte Webinar
 
Letter to my great-grandfather on his 18th birthday
Letter to my great-grandfather on his 18th birthdayLetter to my great-grandfather on his 18th birthday
Letter to my great-grandfather on his 18th birthday
 
Web 2.0 Goes to Work at McGraw Hill
Web 2.0 Goes to Work at McGraw HillWeb 2.0 Goes to Work at McGraw Hill
Web 2.0 Goes to Work at McGraw Hill
 
Socialtext Screenshot Gallery
Socialtext Screenshot GallerySocialtext Screenshot Gallery
Socialtext Screenshot Gallery
 
A Twitter for your Intranet
A Twitter for your IntranetA Twitter for your Intranet
A Twitter for your Intranet
 
Buying & Selling eContent 2009
Buying & Selling eContent 2009Buying & Selling eContent 2009
Buying & Selling eContent 2009
 
Putting Web 2.0 to Work
Putting Web 2.0 to WorkPutting Web 2.0 to Work
Putting Web 2.0 to Work
 

Slideshare for Journalists by @ross