SlideShare a Scribd company logo
1 of 24
Download to read offline
Social
                           Architecture



 Ross Mayfield
  ross@slideshare.com
Digital October, 5/11/12
Social Software adapts to its
  environment,rather than
requiring the environment to
         adapt to it.
             -- 2002
People
Devices
Systems
Social
Architecture
Intimacy
Gradient
Front
Porch
Open
Door
Faceted
 Identity
Transparency
Empty Room
Social
Object
Goal Oriented
Motivation
Lust
Gluttony
 Greed
  Sloth
 Wrath
  Envy
 Pride
 Vanity
Users As
Designers
Form
Follows
Funding
Code
  Is
 Law
Distribution,
Distribution,
Distribution.
Q&A




                       @ROSS
    Recording	
  of	
  this	
  talk	
  available	
  at	
  
h4p://knowledgestream.ru/en/lectures/28
Photo Credits (thank you!)
http://www.flickr.com/photos/grrrl/324473920/
http://www.flickr.com/photos/milivoj/2166043959/
http://www.flickr.com/photos/lonewolfhdr/5856715675/
http://www.flickr.com/photos/thomashawk/37022706/
http://www.flickr.com/photos/thomashawk/37022074
http://www.flickr.com/photos/jonathancohen/5379543925/
http://www.flickr.com/photos/55524309@N05/5377715421/
http://www.flickr.com/photos/marcp_dmoz/4099693479/
http://www.flickr.com/photos/omnidirectional/147040527/
http://en.wikipedia.org/wiki/File:How_Buildings_Learn_(Stewart_Brand_book)_cover.jpg
http://www.peterme.com/archives/00000323.html
http://www.flickr.com/photos/dandiffendale/2343583083/
http://www.flickr.com/photos/joi/4068036426/
http://www.flickr.com/photos/lonewolfhdr/5856715675/
http://www.flickr.com/photos/22746515@N02/4865734246/
http://www.flickr.com/photos/meckimac/5496540710/
http://www.flickr.com/photos/create_up/3280248513/
http://www.flickr.com/photos/oddsock/1074766279/
http://www.flickr.com/photos/tocaboca/6237440999/
http://www.flickr.com/photos/davegray/5641345550/
http://www.flickr.com/photos/altus/6988768001/
http://en.wikipedia.org/wiki/File:Boschsevendeadlysins.jpg

More Related Content

What's hot

What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...
sfindle
 
Preparing for an Online Presentation
Preparing for an Online PresentationPreparing for an Online Presentation
Preparing for an Online Presentation
Carla Arena
 
Thefutureofnpos11 10 11_neff
Thefutureofnpos11 10 11_neffThefutureofnpos11 10 11_neff
Thefutureofnpos11 10 11_neff
Abila
 
Marketing throughpublishing
Marketing throughpublishingMarketing throughpublishing
Marketing throughpublishing
Rod Paddock
 
Reciprocal Teaching
Reciprocal TeachingReciprocal Teaching
Reciprocal Teaching
dawnreynolds
 
Camp Netzbegrünung Keynote - Jon Worth
Camp Netzbegrünung Keynote - Jon WorthCamp Netzbegrünung Keynote - Jon Worth
Camp Netzbegrünung Keynote - Jon Worth
Jon Worth
 
Lau bond ala ignite
Lau bond ala igniteLau bond ala ignite
Lau bond ala ignite
jllaubond
 

What's hot (20)

Hot Tech Tools in Literacy Instruction
Hot Tech Tools in Literacy InstructionHot Tech Tools in Literacy Instruction
Hot Tech Tools in Literacy Instruction
 
What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...
 
Preparing for an Online Presentation
Preparing for an Online PresentationPreparing for an Online Presentation
Preparing for an Online Presentation
 
Thefutureofnpos11 10 11_neff
Thefutureofnpos11 10 11_neffThefutureofnpos11 10 11_neff
Thefutureofnpos11 10 11_neff
 
Marketing throughpublishing
Marketing throughpublishingMarketing throughpublishing
Marketing throughpublishing
 
Slideshow
SlideshowSlideshow
Slideshow
 
Reciprocal Teaching NCRA 2013
Reciprocal Teaching NCRA 2013Reciprocal Teaching NCRA 2013
Reciprocal Teaching NCRA 2013
 
Sinergia
SinergiaSinergia
Sinergia
 
How to Find Time Budget and People for Social Media in Higher Ed
How to Find Time Budget and People for Social Media in Higher EdHow to Find Time Budget and People for Social Media in Higher Ed
How to Find Time Budget and People for Social Media in Higher Ed
 
Reciprocal Teaching: A Comprehension Strategy
Reciprocal Teaching: A Comprehension StrategyReciprocal Teaching: A Comprehension Strategy
Reciprocal Teaching: A Comprehension Strategy
 
Reciprocal Teaching
Reciprocal TeachingReciprocal Teaching
Reciprocal Teaching
 
Backchannel Persistence and Collaborative Meaning-Making
Backchannel Persistence and Collaborative Meaning-MakingBackchannel Persistence and Collaborative Meaning-Making
Backchannel Persistence and Collaborative Meaning-Making
 
Extending the Classroom: Conversations, Content, and Microblogging with Twitter
Extending the Classroom: Conversations, Content, and Microblogging with TwitterExtending the Classroom: Conversations, Content, and Microblogging with Twitter
Extending the Classroom: Conversations, Content, and Microblogging with Twitter
 
Some of my collections
Some of my collectionsSome of my collections
Some of my collections
 
Flipbook
FlipbookFlipbook
Flipbook
 
Andy Larimer -- PCP Presentaion
Andy Larimer -- PCP PresentaionAndy Larimer -- PCP Presentaion
Andy Larimer -- PCP Presentaion
 
Camp Netzbegrünung Keynote - Jon Worth
Camp Netzbegrünung Keynote - Jon WorthCamp Netzbegrünung Keynote - Jon Worth
Camp Netzbegrünung Keynote - Jon Worth
 
Lau bond ala ignite
Lau bond ala igniteLau bond ala ignite
Lau bond ala ignite
 
Dilemmas in Online Organizing
Dilemmas in Online OrganizingDilemmas in Online Organizing
Dilemmas in Online Organizing
 
Being An Asian American Pastor
Being An Asian American PastorBeing An Asian American Pastor
Being An Asian American Pastor
 

Similar to Social Architecture, by @ross

Dating in the 21st century?
Dating in the 21st century?Dating in the 21st century?
Dating in the 21st century?
Ian Forrester
 
20110719 social media research foundation-charting collections of connections
20110719 social media research foundation-charting collections of connections20110719 social media research foundation-charting collections of connections
20110719 social media research foundation-charting collections of connections
SMRFoundation
 
Owen wallace week two
Owen wallace week twoOwen wallace week two
Owen wallace week two
owwallace
 
Harsh Horizons For the Socialmediaforum
Harsh Horizons For the SocialmediaforumHarsh Horizons For the Socialmediaforum
Harsh Horizons For the Socialmediaforum
Ian Forrester
 

Similar to Social Architecture, by @ross (20)

Dating in the 21st century?
Dating in the 21st century?Dating in the 21st century?
Dating in the 21st century?
 
Love in the wild
Love in the wildLove in the wild
Love in the wild
 
Flickthinkers.com Movie News, TV News, Games News,Trailers
Flickthinkers.com Movie News, TV News, Games News,TrailersFlickthinkers.com Movie News, TV News, Games News,Trailers
Flickthinkers.com Movie News, TV News, Games News,Trailers
 
Don't Forget to Pack Your Social Network: Data Portability Myths and Realities
Don't Forget to Pack Your Social Network: Data Portability Myths and RealitiesDon't Forget to Pack Your Social Network: Data Portability Myths and Realities
Don't Forget to Pack Your Social Network: Data Portability Myths and Realities
 
Creative Peering through Social Networks
Creative Peering through Social NetworksCreative Peering through Social Networks
Creative Peering through Social Networks
 
Why Use Technology in the Classroom
Why Use Technology in the ClassroomWhy Use Technology in the Classroom
Why Use Technology in the Classroom
 
Social Media Training Jon Worth PART 1 14 Jan 2011
Social Media Training Jon Worth PART 1 14 Jan 2011Social Media Training Jon Worth PART 1 14 Jan 2011
Social Media Training Jon Worth PART 1 14 Jan 2011
 
20110719 social media research foundation-charting collections of connections
20110719 social media research foundation-charting collections of connections20110719 social media research foundation-charting collections of connections
20110719 social media research foundation-charting collections of connections
 
Owen wallace week two
Owen wallace week twoOwen wallace week two
Owen wallace week two
 
Meeting Community Needs: 2.0 Tools & Statewide Services
Meeting Community Needs: 2.0 Tools & Statewide ServicesMeeting Community Needs: 2.0 Tools & Statewide Services
Meeting Community Needs: 2.0 Tools & Statewide Services
 
Think Link: Network Insights with No Programming Skills
Think Link: Network Insights with No Programming SkillsThink Link: Network Insights with No Programming Skills
Think Link: Network Insights with No Programming Skills
 
Bridging the Gap - The Future of Learning
Bridging the Gap - The Future of LearningBridging the Gap - The Future of Learning
Bridging the Gap - The Future of Learning
 
Harsh Horizons For the Socialmediaforum
Harsh Horizons For the SocialmediaforumHarsh Horizons For the Socialmediaforum
Harsh Horizons For the Socialmediaforum
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care Services
 
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some GeoHyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
 
Pecha kucha manuel pamies
Pecha kucha manuel pamiesPecha kucha manuel pamies
Pecha kucha manuel pamies
 
Library 2.0 Creating A Borderless Library
Library 2.0   Creating A Borderless LibraryLibrary 2.0   Creating A Borderless Library
Library 2.0 Creating A Borderless Library
 
I Hate Paper by Sam Morris
I Hate Paper by Sam MorrisI Hate Paper by Sam Morris
I Hate Paper by Sam Morris
 
Open data what could possibly go wrong?
Open data   what could possibly go wrong?Open data   what could possibly go wrong?
Open data what could possibly go wrong?
 
Sob Con20 Slides
Sob Con20 SlidesSob Con20 Slides
Sob Con20 Slides
 

More from Ross Mayfield

SlideShare Publisher Program
SlideShare Publisher ProgramSlideShare Publisher Program
SlideShare Publisher Program
Ross Mayfield
 

More from Ross Mayfield (20)

The Mythical Man Moon
The Mythical Man MoonThe Mythical Man Moon
The Mythical Man Moon
 
TeccSociety Circle of Influence: Content Strategies for Event Organizers
TeccSociety Circle of Influence: Content Strategies for Event Organizers TeccSociety Circle of Influence: Content Strategies for Event Organizers
TeccSociety Circle of Influence: Content Strategies for Event Organizers
 
Viral Waves on SlideShare
Viral Waves on SlideShareViral Waves on SlideShare
Viral Waves on SlideShare
 
10 years ago i was presenting...
10 years ago i was presenting...10 years ago i was presenting...
10 years ago i was presenting...
 
Content marketing with SlideShare
Content marketing with SlideShareContent marketing with SlideShare
Content marketing with SlideShare
 
Slideshare for Journalists by @ross
Slideshare for Journalists by @rossSlideshare for Journalists by @ross
Slideshare for Journalists by @ross
 
7 SlideShare Secrets by @ross
7 SlideShare Secrets by @ross7 SlideShare Secrets by @ross
7 SlideShare Secrets by @ross
 
The Job of Content
The Job of ContentThe Job of Content
The Job of Content
 
SlideShare Publisher Program
SlideShare Publisher ProgramSlideShare Publisher Program
SlideShare Publisher Program
 
Dreamforce 11: Who's Who in Social Media
Dreamforce 11: Who's Who in Social MediaDreamforce 11: Who's Who in Social Media
Dreamforce 11: Who's Who in Social Media
 
Visual Guide to Circles in Google+ by @ross
Visual Guide to Circles in Google+ by @rossVisual Guide to Circles in Google+ by @ross
Visual Guide to Circles in Google+ by @ross
 
SlideShare Networks
SlideShare NetworksSlideShare Networks
SlideShare Networks
 
Corporate Social Strategists on SlideShare
Corporate Social Strategists on SlideShareCorporate Social Strategists on SlideShare
Corporate Social Strategists on SlideShare
 
When Businesses Share
When Businesses ShareWhen Businesses Share
When Businesses Share
 
DevLearn
DevLearnDevLearn
DevLearn
 
Enterprise 2.0 & Deloitte Webinar
Enterprise 2.0 & Deloitte WebinarEnterprise 2.0 & Deloitte Webinar
Enterprise 2.0 & Deloitte Webinar
 
Letter to my great-grandfather on his 18th birthday
Letter to my great-grandfather on his 18th birthdayLetter to my great-grandfather on his 18th birthday
Letter to my great-grandfather on his 18th birthday
 
Web 2.0 Goes to Work at McGraw Hill
Web 2.0 Goes to Work at McGraw HillWeb 2.0 Goes to Work at McGraw Hill
Web 2.0 Goes to Work at McGraw Hill
 
Socialtext Screenshot Gallery
Socialtext Screenshot GallerySocialtext Screenshot Gallery
Socialtext Screenshot Gallery
 
A Twitter for your Intranet
A Twitter for your IntranetA Twitter for your Intranet
A Twitter for your Intranet
 

Recently uploaded

00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
nafizanafzal
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
ogawka
 
Mental Health Issues of Graduate Students
Mental Health Issues of Graduate StudentsMental Health Issues of Graduate Students
Mental Health Issues of Graduate Students
vineshkumarsajnani12
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 

Recently uploaded (20)

Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
Presentation on cross cultural negotiations.
Presentation on cross cultural negotiations.Presentation on cross cultural negotiations.
Presentation on cross cultural negotiations.
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
10 Easiest Ways To Buy Verified TransferWise Accounts
10 Easiest Ways To Buy Verified TransferWise Accounts10 Easiest Ways To Buy Verified TransferWise Accounts
10 Easiest Ways To Buy Verified TransferWise Accounts
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Mental Health Issues of Graduate Students
Mental Health Issues of Graduate StudentsMental Health Issues of Graduate Students
Mental Health Issues of Graduate Students
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 

Social Architecture, by @ross

  • 1. Social Architecture Ross Mayfield ross@slideshare.com Digital October, 5/11/12
  • 2. Social Software adapts to its environment,rather than requiring the environment to adapt to it. -- 2002
  • 14.
  • 17. Lust Gluttony Greed Sloth Wrath Envy Pride Vanity
  • 20. Code Is Law
  • 21.
  • 23. Q&A @ROSS Recording  of  this  talk  available  at   h4p://knowledgestream.ru/en/lectures/28
  • 24. Photo Credits (thank you!) http://www.flickr.com/photos/grrrl/324473920/ http://www.flickr.com/photos/milivoj/2166043959/ http://www.flickr.com/photos/lonewolfhdr/5856715675/ http://www.flickr.com/photos/thomashawk/37022706/ http://www.flickr.com/photos/thomashawk/37022074 http://www.flickr.com/photos/jonathancohen/5379543925/ http://www.flickr.com/photos/55524309@N05/5377715421/ http://www.flickr.com/photos/marcp_dmoz/4099693479/ http://www.flickr.com/photos/omnidirectional/147040527/ http://en.wikipedia.org/wiki/File:How_Buildings_Learn_(Stewart_Brand_book)_cover.jpg http://www.peterme.com/archives/00000323.html http://www.flickr.com/photos/dandiffendale/2343583083/ http://www.flickr.com/photos/joi/4068036426/ http://www.flickr.com/photos/lonewolfhdr/5856715675/ http://www.flickr.com/photos/22746515@N02/4865734246/ http://www.flickr.com/photos/meckimac/5496540710/ http://www.flickr.com/photos/create_up/3280248513/ http://www.flickr.com/photos/oddsock/1074766279/ http://www.flickr.com/photos/tocaboca/6237440999/ http://www.flickr.com/photos/davegray/5641345550/ http://www.flickr.com/photos/altus/6988768001/ http://en.wikipedia.org/wiki/File:Boschsevendeadlysins.jpg